Caitlin John provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars. Financial planning was provided to 1–10 clients last fiscal year.
Caitlin John reports 602 clients. They include 556 individual clients and 46 high-net-worth individuals. Of its assets, 98.1% ($211M across 1,152 accounts) are managed with discretion; $4.12M across 6 accounts are not. A wrap fee program the firm both sponsors and manages holds $77.6M. It advised 10 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 92% | 54% |
| High-net-worth individuals | 8% | 44% |
| Pension and profit-sharing plans | Fewer than 5 | 2% |
| Corporations and other businesses | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 556 | $115M | 53.7% | $208K |
| High-net-worth individuals | 46 | $94M | 43.8% | $2.04M |
| Pension and profit-sharing plans | Fewer than 5 | $4.88M | 2.3% | — |
| Corporations and other businesses | Fewer than 5 | $523K | 0.2% | — |
| Total | 602 | $215M | 100% | — |
- Clients
- 556
- Regulatory AUM
- $115M
- AUM share
- 53.7%
- Avg. per client
- $208K
- Clients
- 46
- Regulatory AUM
- $94M
- AUM share
- 43.8%
- Avg. per client
- $2.04M
- Clients
- Fewer than 5
- Regulatory AUM
- $4.88M
- AUM share
- 2.3%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $523K
- AUM share
- 0.2%
- Avg. per client
- —
Total
- Clients
- 602
- Regulatory AUM
- $215M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 10
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Caitlin John is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Consulting and Assets Under Advisement
- Held-away or other assets under advisement: negotiable fixed, onboarding or tiered fees; ongoing percentage-based fees will not exceed 1.50% annually.
- Financial Planning
- One-time fixed fee or ongoing subscription planning fee, negotiable; planning fees typically range from $1,000 to $10,000 depending on scope.
- Qualified Retirement Plan Services
- Fees typically a percentage of plan assets; the total advisory fee for retirement plan services will not exceed 1.50% annually.
Ronald Briggs owns 75% or more of Caitlin John. The leadership team of Caitlin John includes President Maxwell Carlson and Chief Compliance Officer Ronald Briggs. It has 29 employees, 25 of them in advisory roles.
Staff
- 29 employees
- 25 in advisory functions
- 25 state-registered reps
- 17 insurance agents
- Owns 75% or more of Caitlin John, LLC
Ronald Briggs
Control person · since April 2011
Caitlin John’s regulatory assets went from $219M (July 2021) to $215M (September 2026); clients fell from 1,028 to 602 and employees rose from 18 to 29.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $215M | 602 | 29 | 14 |
| Jun 2025June 2025 | $183M | 733 | 24 | 16 |
| Mar 2024March 2024 | $143M | 667 | 24 | 16 |
| Aug 2023August 2023 | $113M | 579 | 26 | 14 |
| Jul 2022July 2022 | $251M | 1,033 | 19 | 8 |
| Jul 2021July 2021 | $219M | 1,028 | 18 | 7 |
Besides its headquarters, Caitlin John has 13 offices (9 private residences, listed without an address), with 5 listed addresses across 4 states.
Florida · 2 listed addresses
- 3104 N Armenia Ave, Tampa
- 1450 Lakefront DR, Sarasota
California · 1 listed address
- 3665 Ruffin Road, San Diego
Michigan · 1 listed address
- 1024 E. Grand River Ave, Suite B, BrightonHQ
Nevada · 1 listed address
- 8020 W. Sahara Ave, Las Vegas
Other business names
Caitlin John has reported 14 other business names to the SEC.
- Bastion Wealth Management LLC
- Briggs Financial Group, LLC
- Caitlin John Private Wealth Management
- Favre Wealth Management LLC
- Frank the Financial Coach LLC
- Imagine Advisors, LLC
- Investwise Wealth Management Inc.
- Kingsbury Financial Advisors
- Kis Financial
- Menach Capital, LLC
- Olivia Wealth Management LLC
- Paladin Financial Services, LLC
Show all 14 names
- Royal Palm Private Wealth Management
- Scott Karl Economic and Insurance Services
Contact and registration details
- Legal name
- Caitlin John, LLC
- Headquarters
- 1024 E. Grand River Ave, Suite B, Brighton, MI 48116
- Website
- simplyria.com
- Phone
- 810-355-1325
- SEC file
- 801-110731
- Structure
- Michigan LLC
- Fiscal year end
- December
Caitlin John’s named custodian for separately managed accounts is Charles Schwab ($215M). Caitlin John does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $215M100%
At year end, Caitlin John’s separately managed accounts were mostly in stocks (85%). Its reported 13F holdings for the quarter ended 30 June 2026 total $183M across 1,001 positions; the largest are SPDR Series Trust (6.6%), Vanguard Index Fds (1.9%) and Nvidia Corporation (1.8%).
What the accounts hold
- Stocks85%
- Funds7%
- Bonds3%
- Investment grade corporate bonds2%
- U.S. government and agency bonds1%
- Cash5%
How many clients does Caitlin John have?
Caitlin John has 602 clients and manages $215 million for them, as of September 2026. They include 556 individual clients and 46 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 September 2026
What services does Caitlin John offer?
Caitlin John provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Caitlin John use?
Caitlin John’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $215M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 September 2026
How many financial advisors does Caitlin John have?
Caitlin John has 25 investment adviser representatives registered with state securities authorities, out of 29 employees, and 25 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 17 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Caitlin John invest in?
At the end of its last fiscal year, Caitlin John’s separately managed accounts held 85% exchange-traded equities, 7% registered funds (mutual funds, ETFs, BDCs), 5% cash and equivalents, 2% investment grade corporate bonds and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Caitlin John?
Caitlin John’s direct owner is Ronald Briggs (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 30 September 2026
How does Caitlin John get paid?
Caitlin John is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Caitlin John?
Caitlin John’s main office is at 1024 E. Grand River Ave, Suite B, Brighton, MI 48116. Its phone number is 810-355-1325. Its website is simplyria.com.