Top 10 financial advisor firms in Traverse City

10 SEC-registered financial advisor firms are headquartered in Traverse City, MI, with $3B in combined regulatory assets under management. The largest by assets are Old Mission Investment ($929M), Centennial Wealth Advisory ($397M) and SPWM Advisors ($299M).

10
Financial advisor firms: $3B
Their combined AUM: $248M
Median firm AUM: 4,712
Clients of the top 10

The 10 largest by assets

1
Old Mission Investment
RIA
$929M
0.25% to 1.75% a year
2
Centennial Wealth Advisory
RIA
$397M
Regulatory AUM
3
SPWM Advisors
RIA
$299M
Regulatory AUM
4
Blueprint Partners
RIA
$293M
0.50% to 1.00% a year
5
Hemming& Wealth Management
RIA
$293M
Regulatory AUM
6
Up North Financial
RIA
$204M
0.25% to 2.00% a year
7
Independent Wealth Management
RIA
$203M
Regulatory AUM
8
Black Walnut Wealth Management
RIA
$137M
Up to 2.00%
9
Legacy Financial Services Group
RIA
$123M
0.70% to 1.75% a year
10
Optimal Capital Advisors
RIA
$120M
0.75% to 1.50% a year

Profiles of the top 10

No. 1 · RIA

Old Mission Investment

Old Mission Investment is an investment adviser based in Traverse City, MI, registered with the SEC since 2006. It provides financial planning and investment management. Its clients include individual clients, high-net-worth individuals and insurance companies. Its regulatory assets under management total $929 million, as filed on 1 October 2026.

Old Mission Investment charges 0.25%–1.75% a year for its Asset-Based Fee Structure.

Regulatory AUM: $929M
Clients: 1,055
Advisory staff: 6
Founded: 2006
Fee schedule: 0.25% to 1.75% a year
Custodians: Fidelity
Headquarters: 880 Munson Avenue, Suite B, Traverse City, MI 49686
Phone: 231-929-4100
Website: omico.net

No. 2 · RIA

Centennial Wealth Advisory

Centennial Wealth Advisory is an investment adviser based in Traverse City, MI, registered with the SEC since 2018. It provides investment management. Its clients include individual clients, high-net-worth individuals and state or municipal government entities. Its regulatory assets under management total $397 million, as filed on 16 September 2026.

Regulatory AUM: $397M
Clients: 1,354
Advisory staff: 10
Custodians: Fidelity, Charles Schwab
Headquarters: 701 Third Street, Traverse City, MI 49684
Phone: 231-995-9575
Website: cen-wealth.com

No. 3 · RIA

SPWM Advisors

SPWM Advisors is an investment adviser based in Traverse City, MI, registered with the SEC since 2024. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $299 million, as filed on 29 June 2026.

Regulatory AUM: $299M
Clients: 606
Advisory staff: 9
Custodians: Raymond James
Headquarters: 134 W State Street, Suite 200, Traverse City, MI 49684
Phone: 231-668-6999
Website: stonepathwm.com

No. 4 · RIA

Blueprint Partners

Blueprint Partners is an investment adviser based in Traverse City, MI, registered with the SEC since 2021. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $293 million, as filed on 9 February 2026.

Blueprint Partners charges 0.50%–1.00% a year for its Portfolio Management Fees.

Regulatory AUM: $293M
Clients: 337
Advisory staff: 3
Founded: 2021
Fee schedule: 0.50% to 1.00% a year
Custodians: Charles Schwab
Headquarters: 10238 E Cherry Bend RD, Traverse City, MI 49684
Phone: 231-668-4147
Website: blueprint.family

No. 5 · RIA

Hemming& Wealth Management

Hemming& Wealth Management is an investment adviser based in Traverse City, MI, registered with the SEC since 2019. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $293 million, as filed on 5 June 2026.

Regulatory AUM: $293M
Clients: 446
Advisory staff: 4
Custodians: Fidelity
Headquarters: 600 E. Front Street, Suite 201, Traverse City, MI 49686
Phone: 231-922-2900
Website: hemmingwm.com

No. 6 · RIA

Up North Financial

Up North Financial is an investment adviser based in Traverse City, MI, registered with the SEC since 2021. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $204 million, as filed on 27 March 2026.

Up North Financial charges 0.25%–2.00% a year for its Investment management fee.

Regulatory AUM: $204M
Clients: 337
Advisory staff: 2
Fee schedule: 0.25% to 2.00% a year
Custodians: Fidelity
Headquarters: 223 East State Street, Suite 200, Traverse City, MI 49684
Phone: 231-929-9300

No. 7 · RIA

Independent Wealth Management

Independent Wealth Management is an investment adviser based in Traverse City, MI, registered with the SEC since 2021. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $203 million, as filed on 21 May 2026.

Regulatory AUM: $203M
Clients: 176
Advisory staff: 3
Custodians: Fidelity
Headquarters: 236 1/2 E. Front St, Traverse City, MI 49684
Phone: 231-929-1086
Website: iwmusa.com

No. 8 · RIA

Black Walnut Wealth Management

Black Walnut Wealth Management is an investment adviser based in Traverse City, MI, registered with the SEC since 2025. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $137 million, as filed on 14 May 2026.

Black Walnut Wealth Management charges up to 2.00% for its Wealth management service fee. The brochure does not state whether the rate is annual.

Regulatory AUM: $137M
Clients: 86
Advisory staff: 1
Fee schedule: Up to 2.00%
Custodians: Fidelity
Headquarters: 13919 S W Bay Shore DR, Suite 104, Traverse City, MI 49684
Phone: 231-421-7711
Website: blackwalnutwm.com

No. 9 · RIA

Legacy Financial Services Group

Legacy Financial Services Group is an investment adviser based in Traverse City, MI, registered with the SEC since 2026. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $123 million, as filed on 19 May 2026.

Legacy Financial Services Group charges 0.70%–1.75% a year for its Investment Management Fees and Compensation.

Regulatory AUM: $123M
Clients: 184
Advisory staff: 2
Fee schedule: 0.70% to 1.75% a year
Minimum account: $250,000
Custodians: Altruist, Pershing
Headquarters: 10691 East Carter Road, Suite 101, Traverse City, MI 49684
Phone: 231-933-0631
Website: discoverlegacy.net

No. 10 · RIA

Optimal Capital Advisors

Optimal Capital Advisors is an investment adviser based in Traverse City, MI, registered with the SEC since 2007. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $120 million, as filed on 23 March 2026.

Optimal Capital Advisors charges 0.75%–1.50% a year for its Investment management.

Regulatory AUM: $120M
Clients: 131
Advisory staff: 2
Fee schedule: 0.75% to 1.50% a year
Custodians: Inspira Financial, Fidelity
Headquarters: 12935 SW Bayshore DR, Suite 305, Traverse City, MI 49684
Phone: 231-933-4677
Website: optimalcapital.com

Questions about financial advisors in Traverse City

How many financial advisor firms are headquartered in Traverse City?

10 SEC-registered financial advisor firms report their principal office in Traverse City, MI, managing $3B in regulatory assets between them.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Traverse City?

Old Mission Investment, with $929M in regulatory assets under management on its latest Form ADV. The next largest are Centennial Wealth Advisory ($397M) and SPWM Advisors ($299M).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Traverse City?

The median firm manages $248M in regulatory assets. That is the midpoint of the 10 firms headquartered in Traverse City.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Traverse City charge?

Of the 10 largest firms, 6 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 1.00% to 2.00% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Traverse City?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

Traverse City has 10 financial advisor firms; see every adviser in the city →

The 10 largest by assets

Profiles of the top 10

Questions about financial advisors in Traverse City

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