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Top 7 financial advisor firms in Southfield

7 SEC-registered financial advisor firms are headquartered in Southfield, MI, with $44.9B in combined regulatory assets under management. The largest by assets are Plante Moran Financial Advisors ($26.9B), Hantz Financial Services ($10B) and Advance Capital Management ($4.98B).

7
Financial advisor firms
$44.9B
Their combined AUM
$1.97B
Median firm AUM
38,704
Clients of the top 7

The 7 largest by assets

  1. 1

    $26.9B

  2. 2

    $10B

  3. 3

    $4.98B

  4. 4

    $1.97B

  5. 5

    $693M

  6. 6

    $192M

  7. 7

    $137M

Profiles of the top 7

Plante Moran Financial Advisors is an investment adviser based in Southfield, MI, registered with the SEC since 1993. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $26.9 billion, as filed on 28 September 2026.

Plante Moran Financial Advisors charges 0.30%–1.00% a year for its Portfolio Advisory Services.

Regulatory AUM
$26.9B
Clients
4,009
Advisory staff
142
Fee schedule
0.30% to 1.00% a year
Minimum account
$500,000
Headquarters
3000 Town Center, Suite 100, Southfield, MI 48075

Hantz Financial Services is an investment adviser based in Southfield, MI, registered with the SEC since 2015. It provides financial planning and investment management. Its clients include individual clients, high-net-worth individuals, and corporations and other businesses. Its regulatory assets under management total $10 billion, as filed on 8 September 2026.

Hantz Financial Services charges 0.20%–1.00% a year for its Portfolio Management Services.

Regulatory AUM
$10B
Clients
24,070
Advisory staff
333
Fee schedule
0.20% to 1.00% a year
Custodians
Charles Schwab
Headquarters
26200 American Drive, Fifth Floor, Southfield, MI 48034

Advance Capital Management is an investment adviser based in Southfield, MI, registered with the SEC since 1986. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $4.98 billion, as filed on 26 March 2026.

Advance Capital Management charges 0.65%–1.00% a year for its Individuals.

Regulatory AUM
$4.98B
Clients
7,365
Advisory staff
29
Fee schedule
0.65% to 1.00% a year
Custodians
Charles Schwab
Headquarters
One Towne Square, Suite 444, Southfield, MI 48076

Center for Financial Planning is an investment adviser based in Southfield, MI, registered with the SEC since 2006. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $1.97 billion, as filed on 11 September 2026.

Center for Financial Planning charges 0.30%–1.20% a year for its Ambassador Account.

Regulatory AUM
$1.97B
Clients
1,496
Advisory staff
17
Founded
1985
Fee schedule
0.30% to 1.20% a year
Custodians
Raymond James, Raymond James
Headquarters
24800 Denso Drive, Suite 300, Southfield, MI 48033-7470

No. 5 · RIA

SkyOak Wealth

SkyOak Wealth is an investment adviser based in Southfield, MI, registered with the SEC since 2019. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $693 million, as filed on 6 March 2026.

SkyOak Wealth charges 0.05%–1.95% a year for its Investment Management Services.

Regulatory AUM
$693M
Clients
450
Advisory staff
4
Fee schedule
0.05% to 1.95% a year
Minimum account
$200,000
Custodians
Charles Schwab
Headquarters
28411 Northwestern Hwy, Suite 760, Southfield, MI 48034

CIG Asset Management is an investment adviser based in Southfield, MI, registered with the SEC since 2006. It provides financial planning and investment management. Its clients include high-net-worth individuals, pension and profit-sharing plans, and individual clients. Its regulatory assets under management total $192 million, as filed on 26 March 2026.

CIG Asset Management charges 0.80%–2.50% a year for its Fee Based Program.

Regulatory AUM
$192M
Clients
158
Advisory staff
5
Fee schedule
0.80% to 2.50% a year
Headquarters
One Towne Square, Suite 1850, Southfield, MI 48076

Ele Advisory Services is an investment adviser based in Southfield, MI, registered with the SEC since 2020. It provides financial planning and investment management. Its clients include individual clients, high-net-worth individuals, and corporations and other businesses. Its regulatory assets under management total $137 million, as filed on 28 September 2026.

Ele Advisory Services charges 2.00%–3.00% a year for its Investment Supervisory Services.

Regulatory AUM
$137M
Clients
1,156
Advisory staff
13
Fee schedule
2.00% to 3.00% a year
Custodians
TD Ameritrade Clearing, Charles Schwab
Headquarters
18700 W. 10 Mile Road, Suite 100, Southfield, MI 48075

Questions about financial advisors in Southfield

How many financial advisor firms are headquartered in Southfield?

7 SEC-registered financial advisor firms report their principal office in Southfield, MI, managing $44.9B in regulatory assets between them. The other 5 advisers headquartered in the city are broker-dealers, other kinds of wealth firm, or fund and institutional managers.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Southfield?

Plante Moran Financial Advisors, with $26.9B in regulatory assets under management on its latest Form ADV. The next largest are Hantz Financial Services ($10B) and Advance Capital Management ($4.98B).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Southfield?

The median firm manages $1.97B in regulatory assets. That is the midpoint of the 7 firms headquartered in Southfield.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Southfield charge?

Of the 7 largest firms, 7 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 1.00% to 3.00% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Southfield?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

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