Ele Advisory Services provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and educational seminars. Financial planning was provided to 101–250 clients last fiscal year.
Ele Advisory Services reports 1,156 clients. They include 1,124 individual clients, 19 high-net-worth individuals, and 7 corporations and other businesses. Of its assets, 0.0% ($0 across 0 accounts) are managed with discretion; $137M across 1,544 accounts are not. It advised 6 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 97% | 78% |
| High-net-worth individuals | 2% | 20% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | 1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,124 | $106M | 77.8% | $94.5K |
| High-net-worth individuals | 19 | $27.6M | 20.2% | $1.45M |
| Charitable organizations | 6 | $887K | 0.6% | $148K |
| Corporations and other businesses | 7 | $1.85M | 1.4% | $265K |
| Total | 1,156 | $137M | 100% | $118K |
- Clients
- 1,124
- Regulatory AUM
- $106M
- AUM share
- 77.8%
- Avg. per client
- $94.5K
- Clients
- 19
- Regulatory AUM
- $27.6M
- AUM share
- 20.2%
- Avg. per client
- $1.45M
- Clients
- 6
- Regulatory AUM
- $887K
- AUM share
- 0.6%
- Avg. per client
- $148K
- Clients
- 7
- Regulatory AUM
- $1.85M
- AUM share
- 1.4%
- Avg. per client
- $265K
Total
- Clients
- 1,156
- Regulatory AUM
- $137M
- AUM share
- 100%
- Avg. per client
- $118K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 6
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Ele Advisory Services charges 2.00%–3.00% a year for its Investment Supervisory Services. The fee is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Consultation Services
- Ongoing financial consulting is billed monthly in arrears on assets under advisement, on a fee schedule in an exhibit the brochure does not reproduce.
- Financial Planning
- Financial plans from $250, paid by retainer up to $500 or six months in advance; hourly work $150 to $250 an hour. Fees are negotiable.
Ellis Liddell owns 75% or more of Ele Advisory Services. Ellis Liddell is CEO; the leadership team includes Chief Financial Officer Tammie Parran. It has 13 employees.
Staff
- 13 employees
- 13 in advisory functions
- 13 state-registered reps
- 9 broker-dealer reps
- 13 insurance agents
- Owns 75% or more of Ele Advisory Services, Inc
Ellis Liddell
Control person · since December 2010
Ele Advisory Services’ regulatory assets grew from $122M (July 2021) to $137M (September 2026); clients rose from 972 to 1,156 and employees from 8 to 13.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $137M | 1,156 | 13 | 10 |
| Apr 2025April 2025 | $126M | 1,156 | 14 | 10 |
| Jul 2024July 2024 | $99.9M | 983 | 11 | 10 |
| Jul 2023July 2023 | $93.2M | 946 | 11 | 10 |
| May 2022May 2022 | $106M | 987 | 10 | 10 |
| Jul 2021July 2021 | $122M | 972 | 8 | 7 |
Besides its headquarters, Ele Advisory Services has 9 offices (6 private residences, listed without an address), with 4 listed addresses across 4 states.
Colorado · 1 listed address
- 12200 E Briarwood Ave, Suite 165, Centennial
Michigan · 1 listed address
- 18700 W. 10 Mile Road, Suite 100, SouthfieldHQ
Oklahoma · 1 listed address
- 1615 S Eucalyptus Ave, Broken Arrow
Utah · 1 listed address
- 5319 S. Adams Ave., Pkwy, Ste. A and B, Washington Terrace
Contact and registration details
- Legal name
- Ele Advisory Services, Inc
- Headquarters
- 18700 W. 10 Mile Road, Suite 100, Southfield, MI 48075
- Website
- Not reported
- Phone
- 248-356-6555
- SEC file
- 801-117442
- Structure
- Michigan corporation
- Fiscal year end
- December
Ele Advisory Services’ named custodians for separately managed accounts are Charles Schwab ($96.7M, 53%) and TD Ameritrade Clearing ($85.9M, 47%). Ele Advisory Services does not have custody of client assets.
The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.
- TD Ameritrade ClearingTD Ameritrade Clearing, Inc. · Omaha, NE · $85.9M47%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $96.7M53%
At year end, Ele Advisory Services’ separately managed accounts were mostly in funds (53%) and cash (25%).
What the accounts hold
- Stocks20%
- Exchange-traded equities19%
- Non-exchange-traded equities1%
- Funds53%
- Bonds1%
- Cash25%
- Other1%
- Derivatives1%
How many clients does Ele Advisory Services have?
Ele Advisory Services has 1,156 clients and manages $137 million for them, as of September 2026. They include 1,124 individual clients, 19 high-net-worth individuals, and 7 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 28 September 2026
What services does Ele Advisory Services offer?
Ele Advisory Services provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Ele Advisory Services charge?
Ele Advisory Services charges 2.00%–3.00% a year for its Investment Supervisory Services. The fee is negotiable.
Source: ADV FORM 2A, filed 31 March 2026
Which custodians does Ele Advisory Services use?
Ele Advisory Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $96.7M and TD Ameritrade Clearing, Inc. (Omaha, NE), with $85.9M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 28 September 2026
How many financial advisors does Ele Advisory Services have?
Ele Advisory Services has 13 investment adviser representatives registered with state securities authorities, out of 13 employees, and 13 perform investment advisory functions. 9 employees are registered representatives of a broker-dealer and 13 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Ele Advisory Services invest in?
At the end of its last fiscal year, Ele Advisory Services’ separately managed accounts held 53% registered funds (mutual funds, ETFs, BDCs), 25% cash and equivalents, 19% exchange-traded equities, 1% non-exchange-traded equities, 1% investment grade corporate bonds and 1% derivatives.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Ele Advisory Services?
Ele Advisory Services’ direct owner is Ellis Liddell (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 28 September 2026
How does Ele Advisory Services get paid?
Ele Advisory Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Ele Advisory Services?
Ele Advisory Services’ main office is at 18700 W. 10 Mile Road, Suite 100, Southfield, MI 48075. Its phone number is 248-356-6555.
