{"url":"https://nivawealth.com/firms/ele-advisory-services-148228","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/148228","regulatoryAum":136526405,"crd":"148228","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"7879154","suffix":null,"lastName":"Dickens-Greenaway","firstName":"Stephan","middleName":"Benjamin"},{"crd":"4514544","suffix":null,"lastName":"GORDON","firstName":"MARCELLE","middleName":null},{"crd":"7039414","suffix":null,"lastName":"Hicks","firstName":"Bardette","middleName":null},{"crd":"7799322","suffix":null,"lastName":"Larson","firstName":"Kelly","middleName":"Kay"},{"crd":"1136524","suffix":null,"lastName":"LEFFLER","firstName":"ALLAN","middleName":"ROGER"},{"crd":"1035964","suffix":null,"lastName":"LIDDELL","firstName":"ELLIS","middleName":"NUROGAR"},{"crd":"7417684","suffix":null,"lastName":"Liddell","firstName":"Ellis","middleName":"Nurogar"},{"crd":"2395705","suffix":null,"lastName":"MAPLES","firstName":"BRADLEY","middleName":"KIRK"},{"crd":"4667673","suffix":null,"lastName":"Mitchell","firstName":"Steven","middleName":"Kim"},{"crd":"4466243","suffix":null,"lastName":"PARRAN","firstName":"TAMMIE","middleName":"MOORE"},{"crd":"4947099","suffix":null,"lastName":"SMITH","firstName":"JESSICA","middleName":"LOUISE"},{"crd":"1132166","suffix":null,"lastName":"Sorenson","firstName":"Craig","middleName":"Arnold"},{"crd":"1334948","suffix":null,"lastName":"SYKES","firstName":"SHARON","middleName":"ELAINE"}],"total":13,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-07-30","regulatoryAum":122178022,"clients":972,"employees":8,"offices":7},{"filedOn":"2022-05-20","regulatoryAum":105821826,"clients":987,"employees":10,"offices":10},{"filedOn":"2023-07-02","regulatoryAum":93216300,"clients":946,"employees":11,"offices":10},{"filedOn":"2024-07-18","regulatoryAum":99892397,"clients":983,"employees":11,"offices":10},{"filedOn":"2025-04-06","regulatoryAum":125500125,"clients":1156,"employees":14,"offices":10},{"filedOn":"2026-09-28","regulatoryAum":136526405,"clients":1156,"employees":13,"offices":10}],"secFileNumber":"801-117442","legalName":"Ele Advisory Services, Inc","displayName":"Ele Advisory Services","slug":"ele-advisory-services-148228","website":null,"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Michigan corporation","fiscalYearEnd":"December","headquarters":{"street":"18700 W. 10 Mile Road, Suite 100","city":"Southfield","state":"MI","stateName":"Michigan","country":"United States","postalCode":"48075"},"tradeNames":[],"registration":{"secApproved":"10 February 2020","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":117048.87051618547,"staff":{"employees":13,"advisory":13,"brokerDealerReps":9,"insuranceAgents":13,"promoters":0},"aum":{"regulatory":136526405,"discretionary":0,"discretionaryAccounts":0,"nonDiscretionary":136526405,"nonDiscretionaryAccounts":1544,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":6},"clientTypes":[{"label":"Individuals (other than HNW)","clients":1124,"regulatoryAum":106182111},{"label":"High-net-worth individuals","clients":19,"regulatoryAum":27604748},{"label":"Charitable organizations","clients":6,"regulatoryAum":887370},{"label":"Corporations and other businesses","clients":7,"regulatoryAum":1852176}],"feePrograms":[{"role":"main","program":"Investment Supervisory Services","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1039581","versionId":1039581,"ratePeriod":"annual","fee_billing":null,"submittedOn":"2026-03-31","documentName":"ADV FORM 2A","fee_rate_low":2,"fee_rate_high":3,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Consultation Services","summary":"Ongoing financial consulting is billed monthly in arrears on assets under advisement, on a fee schedule in an exhibit the brochure does not reproduce.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1039581","versionId":1039581,"submittedOn":"2026-03-31","documentName":"ADV FORM 2A"},{"role":"other","program":"Financial Planning","summary":"Financial plans from $250, paid by retainer up to $500 or six months in advance; hourly work $150 to $250 an hour. Fees are negotiable.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1039581","versionId":1039581,"submittedOn":"2026-03-31","documentName":"ADV FORM 2A"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T13:48:43.460347+00:00","documents":[{"name":"ADV FORM 2A","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1039581","versionId":1039581,"submittedOn":"2026-03-31"}]},"custodians":[{"name":"TD Ameritrade Clearing, Inc.","shortName":"TD Ameritrade Clearing","location":"Omaha, NE","smaAssets":85905218},{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":96676340}],"custodyNote":"Ele Advisory Services does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Ellis Liddell","title":"Chief Executive Officer/Chief Compliance Officer","crd":"1035964"},{"name":"Tammie Parran","title":"Chief Financial Officer","crd":"4466243"}],"ownership":[{"label":"Ellis Liddell","detail":"Chief executive officer/chief compliance officer in the 75% or more ownership band and a control person, since December 2010."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":9,"privateResidences":6},"listedOfficeAddresses":4,"foreignOffices":[],"officesByState":[{"state":"Colorado","offices":1,"addresses":[{"street":"12200 E Briarwood Ave, Suite 165","city":"Centennial"}]},{"state":"Michigan","offices":1,"addresses":[{"street":"18700 W. 10 Mile Road, Suite 100","city":"Southfield","headquarters":true}]},{"state":"Oklahoma","offices":1,"addresses":[{"street":"1615 S Eucalyptus Ave","city":"Broken Arrow"}]},{"state":"Utah","offices":1,"addresses":[{"street":"5319 S. Adams Ave., Pkwy, Ste. A and B","city":"Washington Terrace"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"248-356-6555","stateRegisteredReps":13,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Selection of other advisers (including private fund managers)","Educational seminars/workshops"],"financialPlanningClients":"101-250","assetMix":[{"label":"Exchange-traded equity securities","percent":19},{"label":"Non-exchange-traded equity securities","percent":1},{"label":"Investment grade corporate bonds","percent":1},{"label":"Derivatives","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":53},{"label":"Cash and cash equivalents","percent":25}],"privateFunds":0},"sources":{"adv1FilingDate":"28 September 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/148228/PDF/148228.pdf","brochureDate":"31 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1039581","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Ele Advisory Services have?","answer":"Ele Advisory Services has 1,156 clients and manages $137 million for them, as of September 2026. They include 1,124 individual clients, 19 high-net-worth individuals, and 7 corporations and other businesses.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 28 September 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Ele Advisory Services offer?","answer":"Ele Advisory Services provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and educational seminars.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Ele Advisory Services charge?","answer":"Ele Advisory Services charges 2.00%–3.00% a year for its Investment Supervisory Services. The fee is negotiable.","source":"ADV FORM 2A, filed 31 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Ele Advisory Services use?","answer":"Ele Advisory Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $96.7M and TD Ameritrade Clearing, Inc. (Omaha, NE), with $85.9M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 28 September 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Ele Advisory Services have?","answer":"Ele Advisory Services has 13 investment adviser representatives registered with state securities authorities, out of 13 employees, and 13 perform investment advisory functions. 9 employees are registered representatives of a broker-dealer and 13 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Ele Advisory Services invest in?","answer":"At the end of its last fiscal year, Ele Advisory Services’ separately managed accounts held 53% registered funds (mutual funds, ETFs, BDCs), 25% cash and equivalents, 19% exchange-traded equities, 1% non-exchange-traded equities, 1% investment grade corporate bonds and 1% derivatives.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Ele Advisory Services?","answer":"Ele Advisory Services’ direct owner is Ellis Liddell (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 28 September 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Ele Advisory Services get paid?","answer":"Ele Advisory Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Ele Advisory Services?","answer":"Ele Advisory Services’ main office is at 18700 W. 10 Mile Road, Suite 100, Southfield, MI 48075. Its phone number is 248-356-6555.","source":"Form ADV Part 1A, Item 1.F, filed 28 September 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}