Top 5 financial advisor firms in Royal Oak

5 SEC-registered financial advisor firms are headquartered in Royal Oak, MI, with $1.35B in combined regulatory assets under management. The largest by assets are Royal Oak Financial Advisors ($366M), Bernard Wealth Management ($314M) and Thrive Retirement Specialists ($304M).

5
Financial advisor firms: $1.35B
Their combined AUM: $304M
Median firm AUM: 1,915
Clients of the top 5

The 5 largest by assets

1
Royal Oak Financial Advisors
RIA
$366M
Up to 2.00% a year
2
Bernard Wealth Management
RIA
$314M
Regulatory AUM
3
Thrive Retirement Specialists
RIA
$304M
Regulatory AUM
4
Daniel Investment Group
RIA
$210M
Up to 2.00% a year
5
Kelly Wealth Management
RIA
$161M
1.29% to 1.48% a year

Profiles of the top 5

No. 1 · RIA

Royal Oak Financial Advisors

Royal Oak Financial Advisors is an investment adviser based in Royal Oak, MI, registered with the SEC since 2018. It provides financial planning and investment management. Its clients include individual clients, high-net-worth individuals and charitable organizations. Its regulatory assets under management total $366 million, as filed on 5 August 2026.

Royal Oak Financial Advisors charges up to 2.00% a year for its Portfolio Management.

Regulatory AUM: $366M
Clients: 765
Advisory staff: 7
Fee schedule: Up to 2.00% a year
Custodians: Charles Schwab
Headquarters: 512 N. Main Street, Ste. 100, Royal Oak, MI 48067
Phone: 248-709-6134

No. 2 · RIA

Bernard Wealth Management

Bernard Wealth Management is an investment adviser based in Royal Oak, MI, registered with the SEC since 2020. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $314 million, as filed on 23 July 2026.

Regulatory AUM: $314M
Clients: 337
Advisory staff: 3
Founded: 2011
Custodians: Charles Schwab
Headquarters: 360 N. Main St., Suite 430, Royal Oak, MI 48067
Phone: 248-556-2900
Website: bernardwealthmanagement.com

No. 3 · RIA

Thrive Retirement Specialists

Thrive Retirement Specialists is an investment adviser based in Royal Oak, MI, registered with the SEC since 2023. It provides financial planning and investment management. Its clients include high-net-worth individuals. Its regulatory assets under management total $304 million, as filed on 22 March 2026.

Regulatory AUM: $304M
Clients: 70
Advisory staff: 2
Founded: 2020
Custodians: Charles Schwab
Headquarters: 220 S. Main St., Suite 321, Royal Oak, MI 48067
Phone: 833-217-9613
Website: thriveretire.com

No. 4 · RIA

Daniel Investment Group

Daniel Investment Group is an investment adviser based in Royal Oak, MI, registered with the SEC since 2025. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $210 million, as filed on 30 April 2026.

Daniel Investment Group charges up to 2.00% a year for its Asset Management Program.

Regulatory AUM: $210M
Clients: 214
Advisory staff: 3
Founded: 1997
Fee schedule: Up to 2.00% a year
Custodians: Fidelity
Headquarters: 306 S. Washington Ave., Suite 216, Royal Oak, MI 48067
Phone: 248-544-4122
Website: danielinvestment.com

No. 5 · RIA

Kelly Wealth Management

Kelly Wealth Management is an investment adviser based in Royal Oak, MI, registered with the SEC since 2023. It provides financial planning and investment management. Its clients include individuals. Its regulatory assets under management total $161 million, as filed on 20 April 2026.

Kelly Wealth Management charges 1.29%–1.48% a year for its Asset Management.

Regulatory AUM: $161M
Clients: 529
Advisory staff: 2
Fee schedule: 1.29% to 1.48% a year
Custodians: Fidelity
Headquarters: 26676 Woodward Avenue, Royal Oak, MI 48067
Phone: 248-262-7217
Website: kellycapitalpartners.com

Questions about financial advisors in Royal Oak

How many financial advisor firms are headquartered in Royal Oak?

5 SEC-registered financial advisor firms report their principal office in Royal Oak, MI, managing $1.35B in regulatory assets between them. The other 1 adviser headquartered in the city are broker-dealers, other kinds of wealth firm, or fund and institutional managers.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Royal Oak?

Royal Oak Financial Advisors, with $366M in regulatory assets under management on its latest Form ADV. The next largest are Bernard Wealth Management ($314M) and Thrive Retirement Specialists ($304M).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Royal Oak?

The median firm manages $304M in regulatory assets. That is the midpoint of the 5 firms headquartered in Royal Oak.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Royal Oak charge?

Of the 5 largest firms, 3 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 1.48% to 2.00% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Royal Oak?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

Royal Oak has 5 financial advisor firms; see every adviser in the city →