Thrive Retirement Specialists provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 51–100 clients last fiscal year.
Thrive Retirement Specialists reports 70 high-net-worth individuals. Of its assets, 100.0% ($304M across 411 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| High-net-worth individuals | 100% | 100% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| High-net-worth individuals | 70 | $304M | 100.0% | $4.34M |
| Total | 70 | $304M | 100% | $4.34M |
- Clients
- 70
- Regulatory AUM
- $304M
- AUM share
- 100.0%
- Avg. per client
- $4.34M
Total
- Clients
- 70
- Regulatory AUM
- $304M
- AUM share
- 100%
- Avg. per client
- $4.34M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Thrive Retirement Specialists is paid through fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.
Anthony Watson owns 75% or more of Thrive Retirement Specialists. The leadership team of Thrive Retirement Specialists includes President Anthony Watson. It has 2 employees.
Leadership
- Anthony WatsonPresident and CCO
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
- Michael Stephen Nemick
- Anthony Robert Watson
Staff
- 2 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 75% or more of Thrive Retirement Specialists L.L.C.
Anthony Watson
Control person · since July 2020
Thrive Retirement Specialists’ regulatory assets grew 2.4× from $128M (February 2024) to $304M (March 2026); clients rose from 35 to 70 and employees were 2 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $304M | 70 | 2 | 3 |
| February 2025 | $210M | 57 | 2 | 2 |
| February 2024 | $128M | 35 | 2 | 2 |
Besides its headquarters, Thrive Retirement Specialists has 2 offices (2 private residences, listed without an address), with 1 listed address in Michigan.
Michigan · 1 listed address
- 220 S. Main St., Suite 321, Royal OakHQ
Contact and registration details
- Legal name
- Thrive Retirement Specialists L.L.C.
- Headquarters
- 220 S. Main St., Suite 321, Royal Oak, MI 48067
- Website
- thriveretire.com
- Phone
- 833-217-9613
- @72243899
- SEC file
- 801-129197
- Founded
- 2020
- Structure
- Michigan LLC
- Fiscal year end
- December
Thrive Retirement Specialists uses Charles Schwab ($304M) as custodian for its separately managed accounts. Thrive Retirement Specialists does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $304M100%
At year end, Thrive Retirement Specialists’ separately managed accounts were mostly in funds (86%).
What the accounts hold
- Stocks5%
- Funds86%
- Bonds7%
- State and local bonds5%
- U.S. government and agency bonds2%
- Cash2%
How many clients does Thrive Retirement Specialists have?
Thrive Retirement Specialists has 70 clients and manages $304 million for them, as of March 2026. They include 70 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 22 March 2026
What services does Thrive Retirement Specialists offer?
Thrive Retirement Specialists provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Thrive Retirement Specialists use?
Thrive Retirement Specialists’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $304M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 22 March 2026
How many financial advisors does Thrive Retirement Specialists have?
Thrive Retirement Specialists has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Thrive Retirement Specialists invest in?
At the end of its last fiscal year, Thrive Retirement Specialists’ separately managed accounts held 86% registered funds (mutual funds, ETFs, BDCs), 5% exchange-traded equities, 5% state and local bonds, 2% U.S. government and agency bonds and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Thrive Retirement Specialists?
Thrive Retirement Specialists’ direct owner is Anthony Watson (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 22 March 2026
How does Thrive Retirement Specialists get paid?
Thrive Retirement Specialists is paid through fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Thrive Retirement Specialists?
Thrive Retirement Specialists’ main office is at 220 S. Main St., Suite 321, Royal Oak, MI 48067. Its phone number is 833-217-9613. Its website is thriveretire.com.