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Royal Oak Financial Advisors

Wealth managementRIA

Royal Oak, MICRD 290152Updated

Royal Oak Financial Advisors is an investment adviser based in Royal Oak, MI, registered with the SEC since 2018. It provides financial planning and investment management. Its clients include individual clients, high-net-worth individuals and charitable organizations. Its regulatory assets under management total $366 million, as filed on 5 August 2026.

765
Clients
$480K
AUM per individual client
7
Advisory staff
3
Offices
2.00%
Annual fee
Up to

From Form ADV filed 5 August 2026SEC record

Services and clients

Royal Oak Financial Advisors provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 1–10 clients last fiscal year.

Royal Oak Financial Advisors reports 765 clients. They include 700 individual clients, 62 high-net-worth individuals and 3 charitable organizations. Of its assets, 100.0% ($366M across 1,584 accounts) are managed with discretion.

Clients and assets by client type
Clients765 clients
Assets$366M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)92%80%
High-net-worth individuals8%20%
Charitable organizations<1%<1%
Client breakdown and activity details
Individuals (other than HNW)
Clients
700
Regulatory AUM
$292M
AUM share
79.8%
Avg. per client
$417K
High-net-worth individuals
Clients
62
Regulatory AUM
$74M
AUM share
20.2%
Avg. per client
$1.19M
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$124K
AUM share
0.0%
Avg. per client
$41.3K

Total

Clients
765
Regulatory AUM
$366M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
1–10

Fees and minimums

Royal Oak Financial Advisors charges up to 2.00% a year for its Portfolio Management. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.

Fee details and sources

Other fees

Financial Planning and Retirement Plan Monitoring
Charged a quarterly fee of $50 to $200, in advance, agreed at engagement.

Ownership and people

Robert Mulcahy owns 50% to 75% of Royal Oak Financial Advisors. It has 7 employees.

Leadership

  • Paul Erickson
    Principal/CCO
  • Robert Mulcahy
    Principal
  • James Westwood
    Principal

Investment adviser representatives

10 representatives listed in the SEC register as of 9 October 2026.

  • Phillip Eduardo Afif
  • Brian Richard Branch
  • John Michael Dyer
  • Paul Edgar Erickson
  • Hans Thomas Gappy
  • Jacob Edward Gingell
  • Robert Charles Mulcahy
  • Aidan Ohlsen Shoop
  • Ryan Elliot Shoop
  • James Brendahl Westwood

Staff

  • 7 employees
  • 7 in advisory functions
  • 7 state-registered reps
  • 6 insurance agents
Who owns the firm
Royal Oak Financial Advisors, LLC· the adviser
  • Robert Mulcahy

    Control person · since October 2017

    Owns 50% to 75% of Royal Oak Financial Advisors, LLC
  • Paul Erickson

    Control person · since October 2017

    Owns 50% to 75% of Royal Oak Financial Advisors, LLC

Growth and acquisitions

Royal Oak Financial Advisors’ regulatory assets grew 2.1× from $177M (March 2021) to $366M (August 2026); clients rose from 505 to 765 and employees from 5 to 7.

By annual filing
Measure
Figures from each annual filing
Royal Oak Financial Advisors figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
August 2026$366M76573
May 2025$309M74372
March 2024$250M71261
March 2023$193M67051
May 2022$201M60351
March 2021$177M50551

Offices and registration details

Besides its headquarters, Royal Oak Financial Advisors has 2 offices, with 3 listed addresses in Michigan and Ohio.

Listed office addresses by state

Michigan · 2 listed addresses

  • 512 N. Main Street, Ste. 100, Royal OakHQ
  • 37895 Ann Arbor RD, Livonia

Other business names

Royal Oak Financial Advisors has reported 1 other business name to the SEC.

  • Shoop Wealth Management

Contact and registration details

Legal name
Royal Oak Financial Advisors, LLC
Headquarters
512 N. Main Street, Ste. 100, Royal Oak, MI 48067
Website
Not reported
SEC file
801-114096
Structure
Michigan LLC
Fiscal year end
December

Custodians

Royal Oak Financial Advisors uses Charles Schwab ($367M) as custodian for its separately managed accounts. Royal Oak Financial Advisors does not have custody of client assets.

Reported separately managed account assets by custodian

The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.

$367M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · Omaha, NE · $367M100%

Investments and reported holdings

At year end, Royal Oak Financial Advisors’ separately managed accounts were mostly in stocks (68%) and bonds (18%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks68%
  • Bonds18%
    • U.S. government and agency bonds9%
    • State and local bonds9%
  • Cash12%

Filed values cover 98%. The neutral 2% gap has no reported category.

Common questions

How many clients does Royal Oak Financial Advisors have?

Royal Oak Financial Advisors has 765 clients and manages $366 million for them, as of August 2026. They include 700 individual clients, 62 high-net-worth individuals and 3 charitable organizations.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 5 August 2026

What services does Royal Oak Financial Advisors offer?

Royal Oak Financial Advisors provides financial planning, portfolio management for individuals and small businesses, and pension consulting.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Royal Oak Financial Advisors charge?

Royal Oak Financial Advisors charges up to 2.00% a year for its Portfolio Management. The fee is billed in advance and is negotiable.

Source: FIRM BROCHURE - ADV PART 2A, filed 5 August 2026

Which custodians does Royal Oak Financial Advisors use?

Royal Oak Financial Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Omaha, NE), with $367M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 5 August 2026

How many financial advisors does Royal Oak Financial Advisors have?

Royal Oak Financial Advisors has 7 investment adviser representatives registered with state securities authorities, out of 7 employees, and 7 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Royal Oak Financial Advisors invest in?

At the end of its last fiscal year, Royal Oak Financial Advisors’ separately managed accounts held 68% exchange-traded equities, 12% cash and equivalents, 9% U.S. government and agency bonds and 9% state and local bonds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Royal Oak Financial Advisors?

Royal Oak Financial Advisors’ direct owners are Robert Mulcahy (50% to 75%) and Paul Erickson (50% to 75%).

Source: Form ADV Part 1A, Schedules A and B, filed 5 August 2026

How does Royal Oak Financial Advisors get paid?

Royal Oak Financial Advisors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Royal Oak Financial Advisors?

Royal Oak Financial Advisors’ main office is at 512 N. Main Street, Ste. 100, Royal Oak, MI 48067. Its phone number is 248-709-6134.

Source: Form ADV Part 1A, Item 1.F, filed 5 August 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 5 August 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. FIRM BROCHURE - ADV PART 2A, submitted 5 August 2026.
  3. IAPD firm record, CRD 290152.
  4. SEC registered adviser data, annual Form ADV amendments filed 11 March 2021 to 5 August 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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