Bernard Wealth Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, insurance, philanthropic planning, retirement plan services, and tax planning. Financial planning was provided to 26–50 clients last fiscal year.
Bernard Wealth Management reports 337 clients. They include 211 individual clients, 116 high-net-worth individuals, and 7 pension and profit-sharing plans. Of its assets, 93.3% ($293M across 841 accounts) are managed with discretion; $21.1M across 7 accounts are not. It advised 4 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 63% | 21% |
| High-net-worth individuals | 34% | 71% |
| Pension and profit-sharing plans | 2% | 7% |
| Charitable organizations | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 211 | $66.7M | 21.2% | $316K |
| High-net-worth individuals | 116 | $224M | 71.4% | $1.93M |
| Pension and profit-sharing plans | 7 | $21.1M | 6.7% | $3.01M |
| Charitable organizations | Fewer than 5 | $2.14M | 0.7% | $713K |
| Total | 337 | $314M | 100% | — |
- Clients
- 211
- Regulatory AUM
- $66.7M
- AUM share
- 21.2%
- Avg. per client
- $316K
- Clients
- 116
- Regulatory AUM
- $224M
- AUM share
- 71.4%
- Avg. per client
- $1.93M
- Clients
- 7
- Regulatory AUM
- $21.1M
- AUM share
- 6.7%
- Avg. per client
- $3.01M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.14M
- AUM share
- 0.7%
- Avg. per client
- $713K
Total
- Clients
- 337
- Regulatory AUM
- $314M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 4
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Bernard Wealth Management is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Financial planning is generally a flat fee; the standard fee for an engagement is $2,500, not payable until after the plan review meeting.
- Flat Fee Investment Management
- At the firm's discretion, investment management may be billed as a flat quarterly or annual fee of $1,000 to $20,000, billed quarterly in advance.
- Hourly Planning Services
- Limited-scope planning services are billed at an hourly rate of $300, generally only to non-portfolio management clients.
Kenneth Bernard owns 75% or more of Bernard Wealth Management. The leadership team of Bernard Wealth Management includes President Kenneth Bernard and Chief Investment Officer Andrew Niedermeier. It has 4 employees, 3 of them in advisory roles.
Leadership
- Kenneth BernardPresident
- Kenneth BernardChief Compliance Officer
- Deanna HarlessDirector of Financial Planning
- Andrew NiedermeierChief Investment Officer
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
- Kenneth Mark Bernard
- Deanna Joyce Harless
- Andrew Paul Niedermeier
Staff
- 4 employees
- 3 in advisory functions
- 3 state-registered reps
- 2 insurance agents
- Owns 75% or more of Bernard Wealth Management Corp.
Kenneth Bernard
Control person · since October 2011
- Owns 10% to 25% of Bernard Wealth Management Corp.
Andrew Niedermeier
Control person · since January 2023
Bernard Wealth Management’s regulatory assets grew 2.3× from $136M (March 2021) to $314M (July 2026); clients rose from 202 to 337 and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $314M | 337 | 4 | 3 |
| March 2025 | $278M | 321 | 5 | 3 |
| March 2024 | $159M | 238 | 5 | 2 |
| March 2023 | $144M | 229 | 5 | 2 |
| March 2022 | $171M | 220 | 4 | 2 |
| March 2021 | $136M | 202 | 4 | 2 |
Besides its headquarters, Bernard Wealth Management has 2 offices (1 private residence, listed without an address), with 2 listed addresses in Maine and Michigan.
Maine · 1 listed address
- 3901 Calverton BLVD, Calverton
Michigan · 1 listed address
- 360 N. Main St., Suite 430, Royal OakHQ
Contact and registration details
- Legal name
- Bernard Wealth Management Corp.
- Headquarters
- 360 N. Main St., Suite 430, Royal Oak, MI 48067
- Website
- bernardwealthmanagement.com
- Phone
- 248-556-2900
- @bernard-wealth-management-corp-
- SEC file
- 801-119146
- Founded
- 2011
- Structure
- Michigan corporation
- Fiscal year end
- December
Bernard Wealth Management uses Charles Schwab ($138M) as custodian for its separately managed accounts. Bernard Wealth Management does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $138M100%
At year end, Bernard Wealth Management’s separately managed accounts were mostly in funds (53%) and stocks (44%). Its reported 13F holdings for the quarter ended 30 June 2026 total $271M across 325 positions; the largest are Nvidia Corporation (14.9%), Schwab Strategic TR (14.4%) and Apple Inc. (8.9%).
What the accounts hold
- Stocks44%
- Funds53%
- Bonds2%
- Cash1%
Reported 13F holdings
- $271M
- Reported 13F value
- 325
- Positions
- 62.2%
- In the 10 largest
- +15.7%
- Value vs. prior quarter
- Nvidia Corporation14.9%
- Schwab Strategic TR · US Lrg Cap ETF14.4%
- Apple Inc.8.9%
- Schwab Strategic TR · US Mid-cap ETF4.2%
- Eli Lilly & CO4.0%
- iShares TR · Core Div Grwth3.7%
- iShares Inc. · MSCI Emrg Chn3.6%
- Schwab Strategic TR · US Sml Cap ETF3.0%
- Alphabet Inc. · Cap Stk CL A2.8%
- Microsoft Corp.2.7%
Together, the ten largest are 62.2% of reported value.
How many clients does Bernard Wealth Management have?
Bernard Wealth Management has 337 clients and manages $314 million for them, as of July 2026. They include 211 individual clients, 116 high-net-worth individuals, and 7 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 23 July 2026
What services does Bernard Wealth Management offer?
Bernard Wealth Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, insurance, philanthropic planning, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Bernard Wealth Management use?
Bernard Wealth Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $138M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 July 2026
How many financial advisors does Bernard Wealth Management have?
Bernard Wealth Management has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Bernard Wealth Management invest in?
At the end of its last fiscal year, Bernard Wealth Management’s separately managed accounts held 53% registered funds (mutual funds, ETFs, BDCs), 44% exchange-traded equities, 2% state and local bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Bernard Wealth Management?
Bernard Wealth Management’s direct owners are Kenneth Bernard (75% or more) and Andrew Niedermeier (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 23 July 2026
How does Bernard Wealth Management get paid?
Bernard Wealth Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Bernard Wealth Management?
Bernard Wealth Management’s main office is at 360 N. Main St., Suite 430, Royal Oak, MI 48067. Its phone number is 248-556-2900. Its website is bernardwealthmanagement.com.