Rose Capital Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, selecting other managers, education planning, estate planning, and insurance. Financial planning was provided to 251–500 clients last fiscal year. The firm advises 1 private fund.
Rose Capital Advisors reports 375 clients. They include 232 high-net-worth individuals, 131 individual clients and 12 charitable organizations. Of its assets, 79.8% ($485M across 858 accounts) are managed with discretion; $123M across 59 accounts are not. A wrap fee program the firm both sponsors and manages holds $485M. Of its clients, 13% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 35% | 5% |
| High-net-worth individuals | 62% | 94% |
| Charitable organizations | 3% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 131 | $30.6M | 5.0% | $234K |
| High-net-worth individuals | 232 | $572M | 94.0% | $2.46M |
| Charitable organizations | 12 | $5.93M | 1.0% | $495K |
| Total | 375 | $608M | 100% | $1.62M |
- Clients
- 131
- Regulatory AUM
- $30.6M
- AUM share
- 5.0%
- Avg. per client
- $234K
- Clients
- 232
- Regulatory AUM
- $572M
- AUM share
- 94.0%
- Avg. per client
- $2.46M
- Clients
- 12
- Regulatory AUM
- $5.93M
- AUM share
- 1.0%
- Avg. per client
- $495K
Total
- Clients
- 375
- Regulatory AUM
- $608M
- AUM share
- 100%
- Avg. per client
- $1.62M
- Clients outside the U.S.
- 13%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 1
- Financial planning clients last fiscal year
- 251–500
Rose Capital Advisors charges 0.50%–1.00% a year for its Rose Capital Advisors Wrap Program. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.00% |
| $1M–$2M | 0.95% |
| $2M–$5M | 0.85% |
| $5M–$10M | 0.75% |
| $10M–$20M | 0.65% |
| $20M and above | 0.50% |
Fee details and sources
Other fees
- Financial Planning and Consulting
- Stand-alone financial planning or consulting is negotiable, billed hourly at up to $500 or as a fixed fee of up to $20,000 per quarter.
Michael Rose owns 75% or more of Rose Capital Advisors. The leadership team of Rose Capital Advisors includes Chief Compliance Officer Michael Rose. It has 14 employees, 9 of them in advisory roles.
Leadership
Michael RoseChief Compliance
Investment adviser representatives
14 representatives listed in the SEC register as of 9 October 2026.
Staff
- 14 employees
- 9 in advisory functions
- 11 state-registered reps
- 8 broker-dealer reps
- 6 insurance agents
- 5 soliciting firms
- Owns 75% or more of Rose Capital Advisors, LLC
Michael Rose
Control person · since September 2014
Rose Capital Advisors’ regulatory assets grew 2.2× from $275M (March 2021) to $608M (August 2026); clients rose from 167 to 375 and employees from 7 to 14.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| August 2026 | $608M | 375 | 14 | 7 |
| July 2025 | $664M | 386 | 10 | 4 |
| March 2024 | $543M | 317 | 10 | 3 |
| March 2023 | $410M | 294 | 10 | 3 |
| April 2022 | $360M | 185 | 7 | 1 |
| March 2021 | $275M | 167 | 7 | 1 |
Besides its headquarters, Rose Capital Advisors has 6 offices (5 private residences, listed without an address), with 2 listed addresses in Florida.
Florida · 2 listed addresses
- 119 Washington Avenue, Suite 400, Miami BeachHQ
- 2600 South Douglas Road, Coral Gables
Other business names
Rose Capital Advisors has reported 1 other business name to the SEC.
- Wealth Capital Partners
Contact and registration details
- Legal name
- Rose Capital Advisors, LLC
- Headquarters
- 119 Washington Avenue, Suite 400, Miami Beach, FL 33139
- Website
- rosecapitaladvisors.com
- Phone
- 305-534-7673
- @rose-capital-advisors
- SEC file
- 801-80385
- Structure
- Florida LLC
- Fiscal year end
- December
Rose Capital Advisors uses Pershing ($462M) as custodian for its separately managed accounts. Rose Capital Advisors has custody of $220M in client assets for 148 clients.
- PershingPershing LLC · Jersey City, NJ · $462M100%
At year end, Rose Capital Advisors’ separately managed accounts were largely in funds (40%) and stocks (16%). Its reported 13F holdings for the quarter ended 30 June 2026 total $200M across 108 positions; the largest are iShares TR (12.2%), Accenture PLC Ireland (put option) (6.5%) and Vanguard Tax-managed Fds (6.4%).
What the accounts hold
- Stocks16%
- Funds40%
- Bonds3%
- Cash6%
- Other35%
- Alternative investments35%
Reported 13F holdings
- $200M
- Reported 13F value
- 108
- Positions
- 50.7%
- In the 10 largest
- —
- Value vs. prior quarter
- iShares TR · Core S&P500 ETF12.2%
- Accenture PLC Ireland · Shs Class APut6.5%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt6.4%
- Apple Inc.4.0%
- Ssga Active ETF TR · ST Str Total ETF3.9%
- Bank OF Amer Corp.3.7%
- Vanguard Index Fds · Small CP ETF3.7%
- Alphabet Inc. · Cap Stk CL C3.5%
- Vanguard Intl Equity Index F · FTSE Emr Mkt ETF3.5%
- Vanguard Index Fds · Mid Cap ETF3.3%
Together, the ten largest are 50.7% of reported value.
How many clients does Rose Capital Advisors have?
Rose Capital Advisors has 375 clients and manages $608 million for them, as of August 2026. They include 232 high-net-worth individuals, 131 individual clients and 12 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 12 August 2026
What services does Rose Capital Advisors offer?
Rose Capital Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, selecting other managers, education planning, estate planning, and insurance.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Rose Capital Advisors charge?
Rose Capital Advisors charges 0.50%–1.00% a year for its Rose Capital Advisors Wrap Program. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Source: ROSE FORM ADV PART 2 WRAP FEE BROCHURE, filed 2 April 2026
Which custodians does Rose Capital Advisors use?
Rose Capital Advisors’ separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $462M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 12 August 2026
How many financial advisors does Rose Capital Advisors have?
Rose Capital Advisors has 11 investment adviser representatives registered with state securities authorities, out of 14 employees, and 9 perform investment advisory functions. 8 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Rose Capital Advisors invest in?
At the end of its last fiscal year, Rose Capital Advisors’ separately managed accounts held 40% registered funds (mutual funds, ETFs, BDCs), 35% other, 16% exchange-traded equities, 6% cash and equivalents and 3% state and local bonds. The 35% other category is described as: Alternative Investments. It advises 1 private fund.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Rose Capital Advisors?
Rose Capital Advisors’ direct owner is Michael Rose (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 12 August 2026
How does Rose Capital Advisors get paid?
Rose Capital Advisors is paid through a percentage of assets under management, hourly charges, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Rose Capital Advisors registered with the SEC?
Yes, Rose Capital Advisors has been registered with the SEC as an investment adviser since 1 October 2014. Its CRD number is 173054 and its SEC file number is 801-80385.
Source: Form ADV Part 1A, Item 1, filed 12 August 2026; IAPD firm record
How do I contact Rose Capital Advisors?
Rose Capital Advisors’ main office is at 119 Washington Avenue, Suite 400, Miami Beach, FL 33139. Its phone number is 305-534-7673. Its website is rosecapitaladvisors.com.