Private Advisor Group: Fees, AUM & Ownership

Clients

Private Advisor Group serves 170,206 clients, 27,742 of them high-net-worth individuals. The average client has about $339,000 with the firm, and high-net-worth clients hold 51% of its $57.7 billion in assets.

Regulatory assets by client type

Individuals138,881 clients44%
High-net-worth individuals27,742 clients51%
OtherPension and profit-sharing plans, Charitable organizations, State or municipal government entities, Insurance companies, Corporations and other businesses5%

What it does

Private Advisor Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters, educational seminars and other activities. It is paid through a percentage of assets, hourly charges, fixed fees and other arrangements.

Private Advisor Group provided financial planning to 3,000 clients last fiscal year and advises no private funds.

Nearly all assets ($57.69B across 170,197 accounts) are managed with discretion; $12.1M across 9 accounts are not. $21.03B sits in a wrap fee program the firm both sponsors and manages. 1% of clients are outside the U.S., and 1,033 clients received advice without assets under management last fiscal year.

Show the full table

Client type	Clients	Regulatory AUM	Share	Avg. per client
Individuals (other than HNW)	138,881	$25,419,595,811	44.1%	$183K
High-net-worth individuals	27,742	$29,601,242,816	51.3%	$1.07M
Pension and profit-sharing plans	2,155	$829,293,085	1.4%	$385K
Charitable organizations	643	$439,887,516	0.8%	$684K
State or municipal government entities	69	$433,284,445	0.8%	$6.28M
Insurance companies	8	$7,754,441	0.0%	$969K
Corporations and other businesses	708	$972,062,679	1.7%	$1.37M
Total	170,206	$57,703,120,793	100%	$339K

Individuals (other than HNW)138,881

Regulatory AUM: $25,419,595,811
Share: 44.1%
Avg. per client: $183K

High-net-worth individuals27,742

Regulatory AUM: $29,601,242,816
Share: 51.3%
Avg. per client: $1.07M

Pension and profit-sharing plans2,155

Regulatory AUM: $829,293,085
Share: 1.4%
Avg. per client: $385K

Charitable organizations643

Regulatory AUM: $439,887,516
Share: 0.8%
Avg. per client: $684K

State or municipal government entities69

Regulatory AUM: $433,284,445
Share: 0.8%
Avg. per client: $6.28M

Insurance companies8

Regulatory AUM: $7,754,441
Share: 0.0%
Avg. per client: $969K

Corporations and other businesses708

Regulatory AUM: $972,062,679
Share: 1.7%
Avg. per client: $1.37M

Total170,206

What the accounts hold

Separately managed account assets by class, year end

Stocks40%
Funds48%
Bonds5%
- U.S. government and agency bonds2%
- Investment grade corporate bonds2%
- State and local bonds1%
Cash7%

Custodians

Private Advisor Group’s client accounts are held mainly at LPL Financial, with 63% of managed assets, and Fidelity, with 8%. Private Advisor Group has custody of $4.29B for 5,717 clients.

Managed account assets by custodian

LPL FinancialLPL Financial LLC · Boston, MA · $36.34B63%
FidelityFidelity Brokerage Services LLC · Smithfield, RI · $4.72B8%
All other custodians$16.64B29%

Ownership and leadership

Pag Holdings, LLC owns 75% or more of Private Advisor Group, and Franklin Smith is its CEO.

Who owns the firm

Private Advisor Group, LLC· the adviser

Pag Holdings, LLC
Control person · since January 2020
Owns 75% or more of Private Advisor Group, LLC
- Pag Partnership Holdco LLC
  Control person · since December 2021
  Owns 75% or more of Pag Holdings, LLC
  - Pag Legacy Partners LLC
    Control person · since December 2021
    Owns 75% or more of Pag Partnership Holdco LLC
    - Patrick Sullivan
      Control person · since January 2020
      Owns 25% to 50% of Pag Legacy Partners LLC
    - John Hyland
      Control person · since January 2020
      Owns 25% to 50% of Pag Legacy Partners LLC

Leadership

Franklin Smith
Chief Executive Officer
Adam Schorr
Chief Financial Officer
James Perhacs
Managing Director, Chief Operating Officer
James Hooks
Chief Compliance Officer, Managing Director
John Hyland
Executive Chair
Robert Moore
Executive Chair
Patrick Sullivan
Executive Chair
James Sullivan
Managing Director

Staff

930 employees
885 in advisory functions
885 state-registered reps
751 broker-dealer reps
665 insurance agents
56 soliciting firms

Reported holdings

Private Advisor Group’s reported 13F holdings total $21.83B across 2,512 positions, and the ten largest make up 17.9% of it.

$21.83B
Reported 13F value: 2,512
Positions: 17.9%
In the 10 largest: +2.4%
Value vs. prior quarter

Ten largest positions, share of reported value

Apple Inc.2.5%
SPDR Series Trust · ST Str P500etf2.4%
Nvidia Corporation2.1%
Vanguard Index Fds · Total Stk Mkt2.0%
State Str SPDR S&P 500 ETF T · TR Unit1.9%
Invesco Qqq TR · Unit Ser 11.7%
Invesco Exch Traded FD TR II · Nasdaq 100 ETF1.5%
SPDR Series Trust · ST Str P500grw1.4%
Capital Group Dividend Value · Shs Creat Unit1.3%
First TR Exchange Traded FD · Risng Divd Achiv1.2%

Together, the ten largest are 17.9% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 27 July 2026

A 13F covers only exchange-traded long positions the firm holds with discretion, so this $21.83B is not its $57.70B in regulatory assets and does not represent any individual client's portfolio.

Fees

Private Advisor Group charges up to 2.00% a year for investment advisory services.

Service	Stated range	How it is charged
Investment advisory services	Up to 2.00% a year	Percentage of assets; negotiable, billed in advance.

Investment advisory services

Stated range: Up to 2.00% a year
How it is charged: Percentage of assets; negotiable, billed in advance.

Offices and registrations

Besides its headquarters, Private Advisor Group has 569 offices, with 26 listed addresses across 13 states.

Listed office addresses by state

New Jersey · 4 listed addresses

305 Madison Avenue, MorristownHQ
9000 Midlantic Drive, Suite 120, MT. Laurel
2301 E. Evesham Road, Suite 406, Voorhees
384 Main Street, Bedminster

Other business names

Private Advisor Group has reported 391 other business names to the SEC.

1406 Financial
54 Financial Group
Ability Wealth Group, LLC
Advanced Wealth Advisory, LLC
Advantage Financial Group
Advantage Investment Advisors
Aero Capital
Aging Issues Management
Ak Financial Group
Aladino Financial Services
Albany Financial Group
Almanza Wealth Management
Alna Financial Group, LLC
Alpert Financial
American Financial Advisors, Inc
American Financial Management Group
Anchor Financial Associates, LLC
Anderson Schwarz Financial LTD
Angelo & Associates Financial Planning Group
Anglin Weatlh Management
Apd Wealth Management, LLC
Apex Financial Planning
Arcuri Associates Wealth Management
Artemis Wealth Advisors
Ascend Integrated Wealth
Ascent Wealth Management
Atlantic Wealth LLC
Atlas Wealth Strategies
BSF Advisors
Baker Wealth Management, LLC
Ballast Financial, LLC
Bayview Financial Group
Beasley Wealth Management
Binghamton Financial Group
Black Stone Financial Inc
Blackstone Valley Wealth Management, LLC
Blue Water Financial LLC
Bonnie Capital
Bookmark Asset Management
Botkin Family Wealth Management
Boyer Financial Group
Brandywine Wealth Management
Breakwater Wealth Management
Brightworks Wealth Management
Broadway Graham Wealth Partners
Brooks Wealth Management
Brookwood Advisors
Brown Financial Services Group
Butera Wealth Management LLC
Butler Financial Group
Byas Wealth Management
CBC Financial Advisors
Camber Wealth
Camino Advisors
Campbell Krug Wealth Management
Canoga Wealth Management, LLC
Capital Planning Wealth Management
Capital Wealth Counsel
Caplan Capital Management, Inc
Capriotti & Company

Show all 391 names

Capstone Wealth Management, LLC
Capwealth
Cardinal Wealth Partners
Cavan Wealth Management, LLC
Ce Financial
Channel Islands Tax & Wealth Management
Cissne Wealth Management
Clarity Financial Planning
Clearlife Wealth Management
Clearpath Financial Partners
Clearpoint Advisors, LLC
Clearview Investment Partners
Client First.financial Advice
Codrea Financial Services
Common Sensonomics Wealth Management
Commonwealth Investment Management Group, LLC
Commonwealth Pension Management, LLC
Compass Capital Management
Compass Investment Advisors LLC
Comprehensive Financial Professionals, Inc.
Comprehensive Wealth Management LLC
Coppola Wealth Management
Cornerstone Financial
Cortburg Retirement Advisors, Inc.
Cotton Wealth Management Associates, LLC
Covenant Financial Strategies Inc.
Covenant Wealth Advisors
Crestwell Financial Partners
Crna Financial Planning
Crow Canyon Investments and Financial Planning
Cunningham Wealth Management
Cypress Wealth Partners, LLC
D.M. Wallace & Co.
DFS Associates Inc.
DJ Smith Financial Services
DVB Financial
Daniel M Rosenthal Financial Consultant
Dehaan Lindsey Wealth Management
Delisanti Wealth Management
Dempsey & Drumm
Derosier and Associates
Dilday & Associates
Dime and Associates
Doll Insurance Group & Financial Service, LLC
Douglas & Hornberger, LLP
Dowd Wealth Management
Drake Financial Services LLC
Duerr Financial Group
Eastgate Financial Group, Inc
Ec Financial Group
Ecs Capital Investments
Edge Retirement Advisory LLC
Elemint Wealth Management
Elevation Wealth Advisors
Entrust Wealth Partners
Epm Financial
Eq Private Wealth Advisors
Equity Development Corporation
Euvino Barbara Private Wealth Management
Executive Wealth Strategies
FS Private Advisors
Farm Estate, Transition, & Retirement Planning LLC
Finance Forward, LLC
Financial Freedom Partners
Financial Planners of N.J.
Financial Planning Associates LLC
First Responder Financial
Fisher Financial Services
Flynn Financial Partners, LTD
Flynn Wealth Partners
Forge Wealth Management
Fortius Financial
Fortress Financial Solutions
Fortunam Wealth Management
Foundation Wealth Management
Fpa Benefits
Fpa Wealth Management
Franklin Wealth Solutions
Fringe Benefits, LLC
Frontline Financial Group
Gazall Investment & Wealth Management
Global Advisor Group
Goldmark Associates
Good Wealth Management
Gore and Stisher Wealth Management
Grace Financial Group, LLC
Granite Wealth Partners
Greener Path Retirement Planning
Guardian Wealth Group
HT Bolen & Associates
Hamilton Wealth Management
Hammond Capital Management LTD
Hanstad Wealth Management
Happiness Wealth Management
Harbor Summit Financial, LLC
Harford Retirement Planners
Harry S. Lodge & Associates, LLC
Harvest Wealth Partners
Healthy 401k
Hickory Financial Group
Hicks Financial Services, LLC
Highpoint Advisors LLC
Hoffman Wealth Management
Holistic Financial Planning
Hopper Financial Services, Inc.
Horatio Street Wealth Management
Humanity Wealth Advisors
Ic Wealth Management
Ideal Financial Advisors
Independence Financial Services
Independent Financial Resources, LLC
Independent Planner LLC
Innovestive Advisors
Inspire Wealth Group
Integrigen Wealth Management
Integrity Capital Wealth Management, LLC
Integrity Wealth Partners
Intergenerational Planning LLC
Investment Services Group
Investors Financial Group
Io Financial
Isg
Isosceles Planning Group, Inc.
Iti Strategies, Inc.
J. Spencer & Co.
J.A. Miller Wealth Management
JBL Financial Services, Inc.
JC Financial Group, LLC
JK Lyons Wealth Management
JMR Capital Group, LLC
James Mantione Wealth MGMT Inc
Janet Horowitz LLC
Joseph Klein Associates LLC
Joseph L. Soricelli Insurance and Financial Services
Joseph Solomon & Company
Jso Partners
Juno Asset Management
Juno Private Wealth
K-12 Financial Advisors
KM Financial Partners
Karis Jones Wealth Management
Kempner Wealth Management
Klein Investment Strategies
Kraeutler Financial
Kremer & Associates Inc.
Krueger Advisors, LLC
Kupchok Wealth Management LLC
Kupiec Investment Group LLC
LDM Advisors
LGR Financial Inc
Lagom Ridge Advisors
Landvik Financial
Lantern Global Advisors, LLC
Lazaro Wealth Consultants
Legacy Wealth Planning LLC
Legacy Wealth Planning, LLC
Leonforte Financial Advisory LLC
Level Financial Partners
Lewis Wealth Management
Lighthouse Strategic Advisors, LLC
MSM Wealth Management
Macro Edge Advisory Group, LLC
Madison Wealth Planners, LLC
Main Street Wealth Management
Map Wealth Management
Marcello Wealth Management Inc
Martin Lader Certified Financial Planner
McCombs Financial Services
McCrea Allen
Mehok Wealth Management
Memphis Planning & Wealth
Mercer Partners Wealth Management
Mercer Wealth Management
Merrill Investments
Meyer & Norland Financial Group LLC
Michigan Financial Group
Mider Capital Management
Mike Cunningham Investments
Millennium Wealth Management
Mills Wealth Management Group
Misse Wealth Management
Monarch Wealth Management, LLC
Montana Heritage Financial Services
Monterey Bay Wealth Management
Monticello Wealth Management, LLC
Moyer Financial Management
Msix Capital Partners
Multigen Wealth Services, Inc.
Myicon
Napoli Wealth Management
Natural State Wealth Advisors
Neighbors Wealth Management Group
Net Worth Advisors
New Vintage Capital, LLC
Newbould Wealth Management, LLC
Newman Wealth Management Advisors
Newtown Investment Services
Noel & Company Wealth Management LLC
Norm Grevey Investments
Northward Financial Group
Nurtured Wealth
Oak Tree Wealth Management
Oc Wealth Coach
Ocean City Financial Group, LLC
Orla Wealth Management, LLC
PK Wealth Management
Parks Wealth Management
Parkway Wealth Management
Passey Pillar Financial
Paxel Financial Consulting
Perod, Masters and Associates
Petersmark Financial Network, LTD.
Philadelphia Financial, LLC
Phillips & Co. Wealth Management
Phoenix Strategic Planning
Pinnacle Advisor Group
Pinnacle Advisors Wealth Management Planning
Plaza Wealth Management
Poe Advisory Group
Polaris Wealth Management
Pond Wealth Management, LLC
Potash Financial
Poterack Capital Advisory
Pratt Collard Buck Advisory Group
Private Advisor Partners
Prosper Financial
Providence Wealth Management
Pruitt & Associates, Inc
Pure Wealth Partners
Purpose Wealth
Purposeful Wealth, Inc
Putnam and Main Wealth Management
RCB Financial Services
RFS Wealth Advisors
Rall Financial Services
Rasmussen Advisors LLC
Red Oak Wealth Management
Red Tower Advisors
Retirement & Financial Strategies
Retirement Legacy Group
Retirement Wealth Advisors, Inc
Retirement Wealth Management
Risler Financial Management, LLC
Rocket Retirement LLC
Rockwell Advisors
Ryon Wealth Strategies
Sabatucci Wealth Strategies
Sage Financial, LLC
Sage Investment Group
Saibreas Wealth Advisors
Sail Financial
Samara Private Wealth
Saxe Capital
Scholar 401k Solutions
Scholar Wealth Management
Schwartz Wealth Management
Seacoast Wealth Advisors
Sequential Wealth Management, LLC
Serve Private Wealth
Sgi Wealth Management, LLC
Shermaninvest
Slankster Financial
Slattery & Associates
Sofia Financial
Sonoma County Wealth Advisors
Source Financial
Spartan Lake Wealth
Spencer Louis Wealth Management
Sprague Wealth Solutions, LLC
Stadia Capital Advisors
Standard of (k)are Advisors
Stola & Associates
Stonebridge Wealth Management
Stonebridge Wealth Management, LLC
Stonecastle Consulting
Stonedam Asset Management
Stones River Wealth Management
Straightforward Wealth Management, LLC
Strategic Asset Services
Strategic Divorce Solutions, Inc.
Strouse Wealth Advisors
Structured Asset Services
Summit Partners, Inc.
Sunharbor Wealth Advisors, LLC
TJS Financial Services
Tackman Capital Management
The Cockfield Family Office
The Dahan/Yurko Group at Wealth Strategies & Management LLC
The Diamond Group Wealth Advisors
The Gallagher Financial Group
The Legacy Foundation
The Mony DR
The Sluss Advisory Group
Thomas Charles Wealth Management
Thomas Wealth Management
Thoughtful Plan Inc.
Thrive Wealth Advisors
Thrivepoint Financial
Tri-Hill Advisors
Trinity Financial Advisors, LLC
Trinity Financial Strategies
True North Financial Services
Trulytics Financial Corp.
Unified Wealth Advisors
Unique Planning
Van Kesteren Capital Management
Vermont Retirement Planners,llc
Vigilance Wealth
WG Financial
WP Financial
Waggoner Financial
Waggoner Global Advisors
Warner Wealth Strategies
Warren and Associates Wealth Management
Warwick Valley Financial Advisors
Watch Hill Financial, Inc
Watershed Wealth Management
Wealth Architects Inc.
Wealth Strategies & Management LLC
Wealth Vision Advisors
Wealthportrait Financial, LLC
Weintraub Financial Services
Wells Wealth Management LLC
West Capital Wealth Management
Westlake Financial Management
Willow Creek Wealth Management
Wissing Wealth Management, LLC
Wiswell Wealth Management (WWM)
Yillionaire Family Office
Youngblood Wealth Management
Zion Capital Wealth Management LLC

Registration details

Legal name: Private Advisor Group, LLC
Headquarters: 305 Madison Avenue, Morristown, NJ 07960
Phone: 973-538-7010
Website: www.privateadvisorgroup.com
SEC file: 801-72060
Founded: 2010
Structure: New Jersey LLC
Fiscal year end: December

This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov

Common questions

How many clients does Private Advisor Group have?

Private Advisor Group has 170,206 clients and manages $57.7 billion for them, as of September 2026. They include 138,881 other individuals, 27,742 high-net-worth individuals and 2,155 pension and profit-sharing plans.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 September 2026

What services does Private Advisor Group offer?

Private Advisor Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters, educational seminars and other activities. Its services also include estate planning and tax planning.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

How much does Private Advisor Group charge?

Private Advisor Group charges up to 2.00% a year for investment advisory services.

Source: Part 2A brochure, Item 5

Which custodians does Private Advisor Group use?

Private Advisor Group’s separately managed account assets are held at LPL Financial LLC (Boston, MA), with $36,341,067,630 and Fidelity Brokerage Services LLC (Smithfield, RI), with $4,724,342,310. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 September 2026

How many financial advisors does Private Advisor Group have?

Private Advisor Group has 885 investment adviser representatives registered with state securities authorities, out of 930 employees, and 885 perform investment advisory functions. 751 are registered representatives of a broker-dealer and 665 are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Private Advisor Group invest in?

At the end of its last fiscal year, Private Advisor Group’s separately managed accounts held 48% registered funds (mutual funds, ETFs, BDCs), 40% exchange-traded equities, 7% cash and equivalents, 2% U.S. government and agency bonds, 2% investment grade corporate bonds and 1% state and local bonds. It advises no private funds of its own.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Does Private Advisor Group have a minimum investment?

No, Private Advisor Group has no minimum account size.

Source: Part 2A brochure, Items 5 and 7

Who owns Private Advisor Group?

Private Advisor Group is owned through a chain of holding companies by Patrick Sullivan and John Hyland. Its direct owner is Pag Holdings, LLC (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 30 September 2026

How does Private Advisor Group get paid?

Private Advisor Group is paid through a percentage of assets under management, hourly charges, fixed fees and other arrangements. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file