Plan Life & Wealth Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, and educational seminars. Financial planning was provided to 11–25 clients last fiscal year.
Plan Life & Wealth Management reports 817 clients. They include 788 individuals, 16 pension and profit-sharing plans, and 9 charitable organizations. Of its assets, 99.7% ($195M across 816 accounts) are managed with discretion; $637K across 1 account is not. It advised 817 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 96% | 88% |
| Pension and profit-sharing plans | 2% | 10% |
| Charitable organizations | 1% | 2% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 788 | $171M | 87.5% | $217K |
| Pension and profit-sharing plans | 16 | $19.6M | 10.0% | $1.22M |
| Charitable organizations | 9 | $4.23M | 2.2% | $470K |
| Corporations and other businesses | 4 | $535K | 0.3% | $134K |
| Total | 817 | $195M | 100% | $239K |
- Clients
- 788
- Regulatory AUM
- $171M
- AUM share
- 87.5%
- Avg. per client
- $217K
- Clients
- 16
- Regulatory AUM
- $19.6M
- AUM share
- 10.0%
- Avg. per client
- $1.22M
- Clients
- 9
- Regulatory AUM
- $4.23M
- AUM share
- 2.2%
- Avg. per client
- $470K
- Clients
- 4
- Regulatory AUM
- $535K
- AUM share
- 0.3%
- Avg. per client
- $134K
Total
- Clients
- 817
- Regulatory AUM
- $195M
- AUM share
- 100%
- Avg. per client
- $239K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 817
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Plan Life & Wealth Management is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Financial planning is billed hourly at no more than $200 per hour, or as a fixed fee from $245 to $4,000 agreed in advance.
John Hooper owns 75% or more of Plan Life & Wealth Management. The leadership team of Plan Life & Wealth Management includes President Isaac Halls and Chief Compliance Officer John Hooper. It has 6 employees.
Leadership
- Isaac HallsVice-President, Sales/Director
John HooperPresident/Chief Compliance Officer/CFO/Director- Joel HooperSecretary
Investment adviser representatives
6 representatives listed in the SEC register as of 9 October 2026.
Staff
- 6 employees
- 6 in advisory functions
- 6 state-registered reps
- 6 insurance agents
- Owns 75% or more of Plan Life & Wealth Management, Inc.
John Hooper
Control person · since June 1993
- Owns 10% to 25% of Plan Life & Wealth Management, Inc.
Isaac Halls
since January 2021
- Owns 10% to 25% of Plan Life & Wealth Management, Inc.
Joel Hooper
since January 2023
Plan Life & Wealth Management’s regulatory assets grew from $179M (March 2021) to $195M (March 2026); clients rose from 731 to 817 and employees were 6 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $195M | 817 | 6 | 1 |
| March 2025 | $181M | 744 | 6 | 1 |
| March 2024 | $170M | 768 | 6 | 1 |
| March 2023 | $168M | 791 | 6 | 1 |
| March 2022 | $186M | 754 | 6 | 1 |
| March 2021 | $179M | 731 | 6 | 1 |
Besides its headquarters, Plan Life & Wealth Management has 0 offices, with 1 listed address in California.
California · 1 listed address
- 9 E River Park PL E, Suite 440, FresnoHQ
Contact and registration details
- Legal name
- Plan Life & Wealth Management, Inc.
- Headquarters
- 9 E River Park PL E, Suite 440, Fresno, CA 93720-1530
- Website
- planfinancial.com
- Phone
- 559-433-1110
- SEC file
- 801-112596
- Structure
- California corporation
- Fiscal year end
- December
Plan Life & Wealth Management does not have custody of client assets.
At year end, Plan Life & Wealth Management’s separately managed accounts were mostly in cash (100%).
What the accounts hold
- Cash100%
How many clients does Plan Life & Wealth Management have?
Plan Life & Wealth Management has 817 clients and manages $195 million for them, as of March 2026. They include 788 individuals, 16 pension and profit-sharing plans, and 9 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 20 March 2026
What services does Plan Life & Wealth Management offer?
Plan Life & Wealth Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How many financial advisors does Plan Life & Wealth Management have?
Plan Life & Wealth Management has 6 investment adviser representatives registered with state securities authorities, out of 6 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Plan Life & Wealth Management invest in?
At the end of its last fiscal year, Plan Life & Wealth Management’s separately managed accounts held 100% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Plan Life & Wealth Management?
Plan Life & Wealth Management’s direct owners are John Hooper (75% or more), Isaac Halls (10% to 25%) and Joel Hooper (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 20 March 2026
How does Plan Life & Wealth Management get paid?
Plan Life & Wealth Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Plan Life & Wealth Management?
Plan Life & Wealth Management’s main office is at 9 E River Park PL E, Suite 440, Fresno, CA 93720-1530. Its phone number is 559-433-1110. Its website is planfinancial.com.