Heffernan Advisory provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, estate planning, and insurance.
Heffernan Advisory reports 357 clients. They include 182 individual clients, 165 high-net-worth individuals, and 5 pension and profit-sharing plans. Of its assets, 100.0% ($410M across 679 accounts) are managed with discretion. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 51% | 19% |
| High-net-worth individuals | 46% | 79% |
| Pension and profit-sharing plans | 1% | 1% |
| Corporations and other businesses | 1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 182 | $77.5M | 18.9% | $426K |
| High-net-worth individuals | 165 | $323M | 78.9% | $1.96M |
| Pension and profit-sharing plans | 5 | $6.12M | 1.5% | $1.22M |
| Corporations and other businesses | 5 | $2.88M | 0.7% | $576K |
| Total | 357 | $410M | 100% | $1.15M |
- Clients
- 182
- Regulatory AUM
- $77.5M
- AUM share
- 18.9%
- Avg. per client
- $426K
- Clients
- 165
- Regulatory AUM
- $323M
- AUM share
- 78.9%
- Avg. per client
- $1.96M
- Clients
- 5
- Regulatory AUM
- $6.12M
- AUM share
- 1.5%
- Avg. per client
- $1.22M
- Clients
- 5
- Regulatory AUM
- $2.88M
- AUM share
- 0.7%
- Avg. per client
- $576K
Total
- Clients
- 357
- Regulatory AUM
- $410M
- AUM share
- 100%
- Avg. per client
- $1.15M
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Heffernan Advisory charges 0.75%–1.50% a year for its Advisory Fees. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.50% |
| $1M–$2M | 1.00% |
| $2M and above | 0.75% |
Fee details and sources
Other fees
- Financial Planning and Consulting Services
- Planning and consulting fees range from $250 to $10,000, quoted before the advisory contract is signed, with half due on execution of the agreement.
Heffernan Group owns 75% or more of Heffernan Advisory and is in turn owned by F. Michael Heffernan III Separate Property Trust (25–50%). The leadership team of Heffernan Advisory includes President James Hoyt. It has 12 employees, 5 of them in advisory roles.
Leadership
James HoytPresident, Chief Compliance Officer- Francis HeffernanDirector
- Jennifer MahoneySecretary
- Philip MortimerTreasurer
- Blake ThibaultDirector
Investment adviser representatives
8 representatives listed in the SEC register as of 9 October 2026.
Staff
- 12 employees
- 5 in advisory functions
- 6 state-registered reps
- 5 broker-dealer reps
- 5 insurance agents
- 1 soliciting firm
- Owns 75% or more of Heffernan Advisory, Inc.
Heffernan Group
Control person · since January 2026
- Owns 25% to 50% of Heffernan Group
F. Michael Heffernan III Separate Property Trust
Control person · since January 2026
Francis Heffernan
Trustee · Control person · since January 2010
Heffernan Advisory’s regulatory assets grew 1.6× from $258M (February 2021) to $410M (August 2026); clients were 357 in both filings and employees rose from 11 to 12.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| August 2026 | $410M | 357 | 12 | 8 |
| March 2025 | $316M | 332 | 11 | 4 |
| February 2024 | $295M | 332 | 10 | 3 |
| June 2023 | $259M | 355 | 11 | 3 |
| April 2022 | $319M | 376 | 11 | 3 |
| February 2021 | $258M | 362 | 11 | 3 |
Besides its headquarters, Heffernan Advisory has 7 offices (4 private residences, listed without an address), with 4 listed addresses in Arizona and California.
Arizona · 3 listed addresses
- 809 W. Riordan Road, Suite 104, FlagstaffHQ
- 1910 S Stapley Drive, Mesa
- 2525 East Arizona Biltmore Circle, Phoenix
California · 1 listed address
- 1350 Carlback Ave, Walnut Creek
Other business names
Heffernan Advisory has reported 1 other business name to the SEC.
- Heffernan Financial
Contact and registration details
- Legal name
- Heffernan Advisory, Inc.
- Headquarters
- 809 W. Riordan Road, Suite 104, Flagstaff, AZ 86001
- Website
- heffernanfinancial.com
- Phone
- 928-774-9598
- @heffernan-financial
- SEC file
- 801-67175
- Founded
- 1996
- Structure
- Arizona corporation
- Fiscal year end
- December
Heffernan Advisory uses Charles Schwab ($398M) as custodian for its separately managed accounts. Heffernan Advisory has custody of $135M in client assets for 218 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $398M100%
At year end, Heffernan Advisory’s separately managed accounts were mostly in funds (96%). Its reported 13F holdings for the quarter ended 30 June 2026 total $120M across 43 positions; the largest are Dimensional ETF Trust (40.6%), Dimensional ETF Trust (10.5%) and Dimensional ETF Trust (10.4%).
What the accounts hold
- Stocks1%
- Funds96%
- Cash3%
Reported 13F holdings
- $120M
- Reported 13F value
- 43
- Positions
- 87.5%
- In the 10 largest
- —
- Value vs. prior quarter
- Dimensional ETF Trust · Core Fixe IN ETF40.6%
- Dimensional ETF Trust · US Cor Equ 2 ETF10.5%
- Dimensional ETF Trust · US Cor Equ 1 ETF10.4%
- Dimensional ETF Trust · Shor Dur Fix ETF6.5%
- Dimensional ETF Trust · Intl Core Equity5.7%
- Dimensional ETF Trust · Intl Cor Fix ETF4.4%
- Legg Mason ETF Invt · Franklin US Low3.3%
- Dimensional ETF Trust · Emerging Mkts CO2.7%
- Dimensional ETF Trust · Global CR ETF2.2%
- Etfis Ser TR I · Virtus Reaves UT1.3%
Together, the ten largest are 87.5% of reported value.
How many clients does Heffernan Advisory have?
Heffernan Advisory has 357 clients and manages $410 million for them, as of August 2026. They include 182 individual clients, 165 high-net-worth individuals, and 5 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 6 August 2026
What services does Heffernan Advisory offer?
Heffernan Advisory provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, estate planning, and insurance.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Heffernan Advisory charge?
Heffernan Advisory charges 0.75%–1.50% a year for its Advisory Fees. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Which custodians does Heffernan Advisory use?
Heffernan Advisory’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $398M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 6 August 2026
How many financial advisors does Heffernan Advisory have?
Heffernan Advisory has 6 investment adviser representatives registered with state securities authorities, out of 12 employees, and 5 perform investment advisory functions. 5 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Heffernan Advisory invest in?
At the end of its last fiscal year, Heffernan Advisory’s separately managed accounts held 96% registered funds (mutual funds, ETFs, BDCs), 3% cash and equivalents and 1% exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Heffernan Advisory?
Heffernan Advisory’s direct owner is Heffernan Group (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 6 August 2026
How does Heffernan Advisory get paid?
Heffernan Advisory is paid through a percentage of assets under management, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Heffernan Advisory?
Heffernan Advisory’s main office is at 809 W. Riordan Road, Suite 104, Flagstaff, AZ 86001. Its phone number is 928-774-9598. Its website is heffernanfinancial.com.