Eric Souders has been an investment adviser representative at Heffernan Advisory since December 2009, and is not listed among the firm’s executive officers or direct owners.
Heffernan Advisory, Inc. is a Flagstaff, AZ firm with $410M under management, 357 clients and 5 advisers across 8 offices, as of its August 2026 filing.
Eric Souders’ longest registration is the current one, 17 years at Geneos Wealth Management, Inc. since 2008. Before joining Heffernan Advisory in 2009, Eric Souders was registered through Aig Retirement Advisors, Inc.
- Heffernan Advisory, Inc.Current– present · 16 yearsFlagstaff, AZ · Adviser representative · Firm CRD 116771
- Geneos Wealth Management, Inc.Also current– present · 17 yearsAdviser representative · Firm CRD 120894
- Aig Retirement Advisors, Inc.– · 5 yearsPhoenix, AZ · Adviser representative · Firm CRD 42803
Investment adviser representative registrations
Eric Souders is registered as an investment adviser representative in 7 states, as a resident of Texas. The first approvals date from October 2008; the most recent is Michigan, in February 2026.
- AlaskaSince 14 January 2026
- ArizonaSince 27 October 2008
- HawaiiSince 29 May 2024
- MichiganSince 4 February 2026
- New MexicoSince 29 May 2024
- TexasResidentSince 28 May 2024
- VermontSince 7 January 2026
Examinations
| Exam | Name | Passed |
|---|---|---|
| SIE | Securities Industry Essentials Examination | Credited |
| Series 7 | General Securities Representative Examination | 11 August 2004 |
| Series 65 | Uniform Investment Adviser Law Examination | 23 May 2003 |
| Series 63 | Uniform Securities Agent State Law Examination | 1 February 1999 |
| Series 6 | Investment Company Products/Variable Contracts Representative Examination | 19 September 1997 |
- Name
- Securities Industry Essentials Examination
- Name
- General Securities Representative Examination
- Name
- Uniform Investment Adviser Law Examination
- Name
- Uniform Securities Agent State Law Examination
- Name
- Investment Company Products/Variable Contracts Representative Examination
- Full name
- Eric Lee Souders
- CRD
- 2932709
- Firm
- Heffernan Advisory · CRD 116771
- Office
- 809 W. RIORDAN ROAD, SUITE 104, Flagstaff, AZ 86001
- Registration
- Investment adviser and broker registrations
- In the industry since
- September 1997
- Disciplinary history
- Not yet shown here · SEC record · BrokerCheck
Where does Eric Souders work?
Eric Souders is an investment adviser representative registered through Heffernan Advisory, Inc. since December 2009, and is not listed among the firm’s executive officers or direct owners.
Is Eric Souders a financial advisor?
Yes. Eric Souders has a current investment-adviser registration in Alaska, Arizona, Hawaii, Michigan, New Mexico, Texas and Vermont, through Heffernan Advisory since December 2009.
How many years of experience does Eric Souders have?
Eric Souders has 29 years in the financial industry, since September 1997, across 3 adviser firms.
What exams has Eric Souders passed?
Eric Souders has passed 4 licensing exams: the Series 6, Series 63, Series 65 and Series 7. The earliest, the Series 6, was passed in September 1997. FINRA credited Eric Souders with the SIE, which began in October 2018.
Where did Eric Souders work before Heffernan Advisory?
Before Heffernan Advisory, Eric Souders was registered through Aig Retirement Advisors, Inc., May 2003 to October 2008.
Where is Eric Souders based?
Eric Souders’ registered office is in Flagstaff, AZ.
Is Eric Souders registered with FINRA?
Yes. Eric Souders has a current broker registration, under CRD 2932709.
Source: FINRA BrokerCheck
How can I verify Eric Souders’ record?
Search CRD 2932709 on the SEC’s adviser search (adviserinfo.sec.gov) and FINRA’s broker search (brokercheck.finra.org), which publish Eric Souders’ full registration record.
