Clients
Creative Planning Institutional Advisors serves 915 clients, 95 of them high-net-worth individuals. The average client has about $41 million with the firm, and high-net-worth clients hold 1% of its $37.5 billion in assets.
- Pension and profit-sharing plans668 clients95%
- State or municipal government entities19 clients3%
- OtherIndividuals, High-net-worth individuals, Corporations and other businesses1%
Show client breakdownHide client breakdown
| Client type | Clients | Regulatory AUM | Share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 124 | $54,798,114 | 0.1% | $442K |
| High-net-worth individuals | 95 | $468,700,805 | 1.2% | $4.93M |
| Pension and profit-sharing plans | 668 | $35,630,545,016 | 95.0% | $53.3M |
| State or municipal government entities | 19 | $1,312,557,885 | 3.5% | $69.1M |
| Corporations and other businesses | 9 | $35,868,971 | 0.1% | $3.99M |
| Total | 915 | $37,502,470,791 | 100% | $41.0M |
- Clients
- 124
- Regulatory AUM
- $54,798,114
- Share
- 0.1%
- Avg. per client
- $442K
- Clients
- 95
- Regulatory AUM
- $468,700,805
- Share
- 1.2%
- Avg. per client
- $4.93M
- Clients
- 668
- Regulatory AUM
- $35,630,545,016
- Share
- 95.0%
- Avg. per client
- $53.3M
- Clients
- 19
- Regulatory AUM
- $1,312,557,885
- Share
- 3.5%
- Avg. per client
- $69.1M
- Clients
- 9
- Regulatory AUM
- $35,868,971
- Share
- 0.1%
- Avg. per client
- $3.99M
Total
- Clients
- 915
- Regulatory AUM
- $37,502,470,791
- Share
- 100%
- Avg. per client
- $41.0M
What it does
Creative Planning Institutional Advisors provides portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers and educational seminars. It is paid through a percentage of assets, hourly charges and fixed fees.
Creative Planning Institutional Advisors advises no private funds.
100.0% of assets ($37.50B across 1,301 accounts) are managed with discretion. 0% of clients are outside the U.S., and 1,732 clients received advice without assets under management last fiscal year.
What the accounts hold
- Stocks1%
- Funds98%
- Registered funds88%
- Pooled vehicles10%
- Bonds1%
Custodians
Creative Planning Institutional Advisors’ client accounts are held mainly at Fidelity, with 48% of managed assets, and Empower, with 18%. Creative Planning Institutional Advisors does not have custody of client assets.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $17.91B48%
- EmpowerEmpower Financial Services, Inc. · New York, NY · $6.57B18%
- All other custodians$13.02B35%
Ownership and leadership
Aq Sage Buyer, LLC owns 75% or more of Creative Planning Institutional Advisors.
- Owns 75% or more of Creative Planning Institutional Advisors, LLC
Aq Sage Buyer, LLC
Control person · since December 2020
- Owns 75% or more of Aq Sage Buyer, LLC
Aq Sage Intermediate II, LLC
Control person · since December 2020
- Owns 75% or more of Aq Sage Intermediate II, LLC
Aq Sage Intermediate I, LLC
Control person · since December 2020
- Owns 75% or more of Aq Sage Intermediate I, LLC
Aq Sage Parent, L.P.
Control person · since December 2020
- Owns 75% or more of Aq Sage Parent, L.P.
Cpi Holdco B, LLC
Control person · since December 2025
- Owns 75% or more of Cpi Holdco B, LLC
Cpi Holdco A, LLC
Control person · since January 2020
- Owns 75% or more of Cpi Holdco A, LLC
Creative Planning Holdco, LLC
Control person · since January 2020
- Owns 50% to 75% of Creative Planning Holdco, LLC
Creative Planning (cpi) Holdco, Inc
Control person · since January 2020
- Owns 50% to 75% of Creative Planning (cpi) Holdco, Inc
Peter Mallouk Trust Dated 7/17/2002
Control person · since January 2020
Peter Mallouk
Trustee · Control person · since July 2002
- Owns 25% to 50% of Creative Planning (cpi) Holdco, Inc
MJG Irrevocable CP Trust Dated 01/01/2014
Control person · since January 2020
Creative Planning Trust Company, LLC
Trustee · Control person · since November 2024
- Owns 25% to 50% of Creative Planning Holdco, LLC
TPG IX Cardiff Debt Holdco I, LLC
Control person · since January 2025
- Owns 75% or more of TPG IX Cardiff Debt Holdco I, LLC
TPG Cardiff Investment Holdings I, L.P.
Control person · since January 2025
- Owns 50% to 75% of TPG Cardiff Investment Holdings I, L.P.
TPG IX Cardiff Ci BL, LLC
Control person · since September 2024
- Owns 75% or more of TPG IX Cardiff Ci BL, LLC
TPG IX Cardiff BDH, L.P.
Control person · since September 2024
- Owns 75% or more of TPG IX Cardiff BDH, L.P.
TPG IX Cardiff Ci II, L.P.
Control person · since October 2024
- Owns 50% to 75% of TPG IX Cardiff Ci II, L.P.
TPG Inc.
Control person · since September 2024
- Owns 25% to 50% of TPG Cardiff Investment Holdings I, L.P.
TPG IX Cardiff Holdings I, L.P.
Control person · since September 2024
- Owns 50% to 75% of TPG IX Cardiff Holdings I, L.P.
TPG IX Cardiff BL, LLC
Control person · since September 2024
- Owns 75% or more of TPG IX Cardiff BL, LLC
TPG IX Finco I, L.P.
Control person · since September 2024
- Owns 75% or more of TPG IX Finco I, L.P.
TPG Partners IX, L.P.
Control person · since October 2022
- Owns 50% to 75% of TPG IX Cardiff Holdings I, L.P.
TPG IX Finco II, L.P.
Control person · since September 2024
- Owns 50% to 75% of Aq Sage Parent, L.P.
Afsf IV Aiv A L.P.
Control person · since December 2020
Leadership
- Jonathan UphamPresident
- Karen PrangeChief Compliance Officer
Staff
- 195 employees
- 112 in advisory functions
- 106 state-registered reps
- 1 soliciting firm
Reported holdings
Creative Planning Institutional Advisors’ reported 13F holdings total $3.05B across 615 positions, and the ten largest make up 55.1% of it.
- $3.05B
- Reported 13F value
- 615
- Positions
- 55.1%
- In the 10 largest
- +11.5%
- Value vs. prior quarter
- iShares TR · Core US Aggbd ET11.5%
- Vanguard Scottsdale Fds · Vng Rus1000val9.6%
- Vanguard Scottsdale Fds · Vng Rus1000grw8.1%
- Schwab Strategic TR · Intl Eqty ETF5.7%
- Vanguard Index Fds · Extend Mkt ETF5.2%
- Schwab Strategic TR · Emrg Mkteq ETF3.8%
- iShares TR · Core Intl Aggr3.4%
- iShares TR · Global REIT ETF2.9%
- Schwab Strategic TR · Intl Sceqt ETF2.7%
- iShares TR · Core S&P500 ETF2.3%
Together, the ten largest are 55.1% of reported value.
A 13F covers only exchange-traded long positions the firm holds with discretion, so this $3.05B is not its $37.50B in regulatory assets and does not represent any individual client's portfolio.
Fees
Creative Planning Institutional Advisors is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees).
Creative Planning Institutional Advisors’ fee rates are not included in this profile. Find its brochure on the SEC’s site.
Offices and registrations
Besides its headquarters, Creative Planning Institutional Advisors has 23 offices, with 24 listed addresses across 17 states.
Illinois · 4 listed addresses
- 17w110 22nd Street, Oakbrook Terrace
- 21925 W Field Parkway, Deer Park
- 10 S Riverside Plaza, Chicago
- 2700 Patriot BLVD, Glenview
California · 3 listed addresses
- 4000 Macarthur BLVD., Suite 1050, Newport BeachHQ
- 9920 Pacific Heights BLVD, San Diego
- 1775 Woodside Road, Redwood City
Minnesota · 2 listed addresses
- 6640 Shady Oak Road, Eden Prairie
- 206 Minnetonka Ave South, Wayzata
Texas · 2 listed addresses
- 201e John Carpenter Fwy, Irving
- 16225 Park Ten Place, Houston
Arizona · 1 listed address
- 2355 East Camelback RD., Pheonix
Colorado · 1 listed address
- 726 Front Street, Louisville
Florida · 1 listed address
- 1645 Palm Beach Lakes Boulevard, West Palm Beach
Hawaii · 1 listed address
- 900 Fort Street Mall, Honolulu
Indiana · 1 listed address
- 9614 Lima Road, Fort Wayne
Kansas · 1 listed address
- 5454 West 110th Street, Overland Park
Maryland · 1 listed address
- 8115 Maple Lawn BLVD, Fulton
Massachusetts · 1 listed address
- 200 High Street, Boston
Michigan · 1 listed address
- 280 N Old Woodward, Birmingham
New York · 1 listed address
- 6702 Buckley Road, North Syracuse
Oregon · 1 listed address
- 650 Ne Holladay ST., Portland
Tennessee · 1 listed address
- 3834 Sutherland Avenue, Knoxville
Virginia · 1 listed address
- 4600 Cox Road, Glen Allen
Registration details
- Legal name
- Creative Planning Institutional Advisors, LLC
- Headquarters
- 4000 Macarthur BLVD., Suite 1050, Newport Beach, CA 92660
- Phone
- 800-814-8742
- Website
- Not reported
- SEC file
- 801-64265
- Structure
- California LLC
- Fiscal year end
- December
This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov
Common questions
How many clients does Creative Planning Institutional Advisors have?
Creative Planning Institutional Advisors has 915 clients and manages $37.5 billion for them, as of August 2026. They include 668 pension and profit-sharing plans, 124 other individuals and 95 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 25 August 2026
What services does Creative Planning Institutional Advisors offer?
Creative Planning Institutional Advisors provides portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Creative Planning Institutional Advisors use?
Creative Planning Institutional Advisors’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $17,911,178,442 and Empower Financial Services, Inc. (New York, NY), with $6,567,673,080. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 August 2026
How many financial advisors does Creative Planning Institutional Advisors have?
Creative Planning Institutional Advisors has 106 investment adviser representatives registered with state securities authorities, out of 195 employees, and 112 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Creative Planning Institutional Advisors invest in?
At the end of its last fiscal year, Creative Planning Institutional Advisors’ separately managed accounts held 88% registered funds (mutual funds, ETFs, BDCs), 10% pooled vehicles (private funds and similar), 1% exchange-traded equities and 1% investment grade corporate bonds. It advises no private funds of its own.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Creative Planning Institutional Advisors?
Creative Planning Institutional Advisors is owned through a chain of holding companies by Afsf IV Aiv A L.P., TPG Inc., TPG Partners IX, L.P. and TPG IX Finco II, L.P. Its direct owner is Aq Sage Buyer, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 25 August 2026
How does Creative Planning Institutional Advisors get paid?
Creative Planning Institutional Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file