Core Alpha provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 251–500 clients last fiscal year.
Core Alpha reports 321 individuals. Of its assets, 84.8% ($124M across 760 accounts) are managed with discretion; $22.2M across 98 accounts are not. It advised 12 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 100% | 100% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 321 | $146M | 100.0% | $455K |
| Total | 321 | $146M | 100% | $455K |
- Clients
- 321
- Regulatory AUM
- $146M
- AUM share
- 100.0%
- Avg. per client
- $455K
Total
- Clients
- 321
- Regulatory AUM
- $146M
- AUM share
- 100%
- Avg. per client
- $455K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 12
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Core Alpha is paid through a percentage of assets under management and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Trust-Based Estate Plan
- A flat $1,325, including printing, binding, tabs and a mobile notary with witnesses.
- Will-Based Estate Plan
- A flat $925, including printing, binding, tabs and a mobile notary with witnesses.
Scott Zollo owns 75% or more of Core Alpha. The leadership team of Core Alpha includes Chief Compliance Officer Scott Zollo. It has 3 employees.
Leadership
- Scott ZolloChief Compliance Officer / Direct Owner
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 3 employees
- 3 in advisory functions
- 3 state-registered reps
- 3 broker-dealer reps
- 3 insurance agents
- Owns 75% or more of Core Alpha, Inc.
Scott Zollo
Control person · since March 2000
Core Alpha’s regulatory assets grew 2.2× from $66.3M (July 2021) to $146M (March 2026); clients were 321 in both filings and employees fell from 4 to 3.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $146M | 321 | 3 | 1 |
| June 2025 | $113M | 303 | 4 | 1 |
| January 2024 | $94.5M | 729 | 4 | 1 |
| July 2023 | $72.6M | 274 | 4 | 1 |
| March 2022 | $74.8M | 397 | 4 | 1 |
| July 2021 | $66.3M | 312 | 4 | 1 |
Besides its headquarters, Core Alpha has 0 offices, with 1 listed address in New York.
New York · 1 listed address
- 1701 Chili Avenue, RochesterHQ
Contact and registration details
- Legal name
- Core Alpha, Inc.
- Headquarters
- 1701 Chili Avenue, Rochester, NY 14624
- Website
- corealpha.com
- Phone
- 585-235-3600
- SEC file
- 801-118545
- Structure
- New York corporation
- Fiscal year end
- December
Core Alpha uses Fidelity ($91.5M, 82%) and SEI Investments Distribution ($20.1M, 18%) as custodians for its separately managed accounts. Core Alpha does not have custody of client assets.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $91.5M82%
- SEI Investments DistributionSEI Investments Distribution Co. · Oaks, PA · $20.1M18%
At year end, Core Alpha’s separately managed accounts were mostly in funds (93%).
What the accounts hold
- Stocks3%
- Funds93%
- Cash4%
How many clients does Core Alpha have?
Core Alpha has 321 clients and manages $146 million for them, as of March 2026. They include 321 individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 March 2026
What services does Core Alpha offer?
Core Alpha provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Core Alpha use?
Core Alpha’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $91.5M and SEI Investments Distribution Co. (Oaks, PA), with $20.1M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 March 2026
How many financial advisors does Core Alpha have?
Core Alpha has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. 3 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Core Alpha invest in?
At the end of its last fiscal year, Core Alpha’s separately managed accounts held 93% registered funds (mutual funds, ETFs, BDCs), 4% cash and equivalents and 3% exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Core Alpha?
Core Alpha’s direct owner is Scott Zollo (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 24 March 2026
How does Core Alpha get paid?
Core Alpha is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Core Alpha?
Core Alpha’s main office is at 1701 Chili Avenue, Rochester, NY 14624. Its phone number is 585-235-3600. Its website is corealpha.com.