{"url":"https://nivawealth.com/firms/core-alpha-119635","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/119635","regulatoryAum":146054102,"crd":"119635","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"2623462","suffix":"Jr.","lastName":"Brown","firstName":"Robert","middleName":"David"},{"crd":"5010529","suffix":null,"lastName":"Collins","firstName":"Sean","middleName":"Patrick"},{"crd":"2172869","suffix":null,"lastName":"ZOLLO","firstName":"SCOTT","middleName":"JOHN"}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-07-30","regulatoryAum":66309571,"clients":312,"employees":4,"offices":1},{"filedOn":"2022-03-23","regulatoryAum":74843303,"clients":397,"employees":4,"offices":1},{"filedOn":"2023-07-17","regulatoryAum":72582673,"clients":274,"employees":4,"offices":1},{"filedOn":"2024-01-30","regulatoryAum":94451372,"clients":729,"employees":4,"offices":1},{"filedOn":"2025-06-25","regulatoryAum":112770386,"clients":303,"employees":4,"offices":1},{"filedOn":"2026-03-24","regulatoryAum":146054102,"clients":321,"employees":3,"offices":1}],"secFileNumber":"801-118545","legalName":"Core Alpha, Inc.","displayName":"Core Alpha","slug":"core-alpha-119635","website":"https://corealpha.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"xUrl":"https://x.com/COREALPHA","founded":null,"organization":"New York corporation","fiscalYearEnd":"December","headquarters":{"street":"1701 Chili Avenue","city":"Rochester","state":"NY","stateName":"New York","country":"United States","postalCode":"14624"},"tradeNames":[],"registration":{"secApproved":"27 April 2020","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":454997.2024922118,"staff":{"employees":3,"advisory":3,"brokerDealerReps":3,"insuranceAgents":3,"promoters":0},"aum":{"regulatory":146054102,"discretionary":123850105,"discretionaryAccounts":760,"nonDiscretionary":22203997,"nonDiscretionaryAccounts":98,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":12},"clientTypes":[{"label":"Individuals (other than HNW)","clients":321,"regulatoryAum":146054102}],"feePrograms":[{"role":"other","program":"Trust-Based Estate Plan","summary":"A flat $1,325, including printing, binding, tabs and a mobile notary with witnesses.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1025116","versionId":1025116,"submittedOn":"2026-03-24","documentName":"ADV PART 2A - CORE ALPHA, INC."},{"role":"other","program":"Will-Based Estate Plan","summary":"A flat $925, including printing, binding, tabs and a mobile notary with witnesses.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1025116","versionId":1025116,"submittedOn":"2026-03-24","documentName":"ADV PART 2A - CORE ALPHA, INC."}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T12:32:04.607167+00:00","documents":[{"name":"ADV PART 2A - CORE ALPHA, INC.","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1025116","versionId":1025116,"submittedOn":"2026-03-24"}]},"custodians":[{"name":"Fidelity Brokerage Services LLC","shortName":"Fidelity","location":"Smithfield, RI","smaAssets":91480231},{"name":"SEI Investments Distribution Co.","shortName":"SEI Investments Distribution","location":"Oaks, PA","smaAssets":20112474}],"custodyNote":"Core Alpha does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Scott Zollo","title":"Chief Compliance Officer / Direct Owner","crd":"2172869"}],"ownership":[{"label":"Scott Zollo","detail":"Chief compliance officer / direct owner in the 75% or more ownership band and a control person, since March 2000."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"New York","offices":1,"addresses":[{"street":"1701 Chili Avenue","city":"Rochester","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"585-235-3600","stateRegisteredReps":3,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Selection of other advisers (including private fund managers)","Other"],"financialPlanningClients":"251-500","assetMix":[{"label":"Exchange-traded equity securities","percent":3},{"label":"Securities issued by registered investment companies or business development companies","percent":93},{"label":"Cash and cash equivalents","percent":4}],"privateFunds":0},"sources":{"adv1FilingDate":"24 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/119635/PDF/119635.pdf","brochureDate":"24 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1025116","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Core Alpha have?","answer":"Core Alpha has 321 clients and manages $146 million for them, as of March 2026. They include 321 individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 24 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Core Alpha offer?","answer":"Core Alpha provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Core Alpha use?","answer":"Core Alpha’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $91.5M and SEI Investments Distribution Co. (Oaks, PA), with $20.1M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Core Alpha have?","answer":"Core Alpha has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. 3 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Core Alpha invest in?","answer":"At the end of its last fiscal year, Core Alpha’s separately managed accounts held 93% registered funds (mutual funds, ETFs, BDCs), 4% cash and equivalents and 3% exchange-traded equities.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Core Alpha?","answer":"Core Alpha’s direct owner is Scott Zollo (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 24 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Core Alpha get paid?","answer":"Core Alpha is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Core Alpha?","answer":"Core Alpha’s main office is at 1701 Chili Avenue, Rochester, NY 14624. Its phone number is 585-235-3600. Its website is corealpha.com.","source":"Form ADV Part 1A, Item 1.F, filed 24 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}