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Laura Thurow

Chief Operations Officer at Robert W. Baird & Co.

Investment adviser and broker registrationsMilwaukee, WISEC record checked 17 October 2026

24
Years in the industry
24
Years at the firm
1
Adviser firms
1
State registrations

IAPD record retrieved 17 October 2026SEC record

Laura Thurow is Chief Operations Officer of Robert W. Baird & Co. Incorporated, a Milwaukee investment adviser managing $394B. Laura Thurow has been registered through Robert W. Baird & Co. since 18 October 2001, has 24 years in the industry across 1 firm and has passed 7 licensing exams.

Role at Robert W. Baird & Co.

Title on Schedule A
Chief Operations Officer
Control
Laura Thurow is a control person of Robert W. Baird & Co..
Ownership
An individual ownership band is not available in the source record.
Tenure
Laura Thurow has held the filed role since July 2018.

The firm

Robert W. Baird & Co. Incorporated
Milwaukee, WI

Form ADV filed 1 September 2026

$394B AUM241,359 clients3,170 advisers27 offices

Career on record

Laura Thurow has been registered through Robert W. Baird & Co. since October 2001.

Firms and exams, newest first
  1. Passed Series 27 · 2019
  2. Passed SIE · 2018
  3. Passed Series 10 · 2009
  4. Passed Series 9 · 2008
  5. Passed Series 87 · 2004
  6. – present · 25 years
    Milwaukee, WI · Adviser representative · Firm CRD 8158
  7. Passed Series 63 · 2001
  8. Passed Series 7 · 2000

Registrations and exams

Laura Thurow has a current investment-adviser registration in Wisconsin and has passed 7 qualifying exams.

Wisconsin18 October 2001
Scope
Investment adviser representative
Status
Approved

Examinations

Series 6313 October 2001
Name
Uniform Securities Agent State Law Examination
Series 2712 April 2019
Name
Financial and Operations Principal Examination
Series 1027 January 2009
Name
General Securities Sales Supervisor - General Module Examination
Series 95 December 2008
Name
General Securities Sales Supervisor - Options Module Examination
SIE1 October 2018
Name
Securities Industry Essentials Examination
Series 8729 November 2004
Name
Research Analyst Exam - Part II Regulations Module
Series 78 December 2000
Name
General Securities Representative Examination

Individual record

Full name
Laura K Thurow
CRD
3193702
Registration status
Investment adviser and broker registrations
Office
777 EAST WISCONSIN AVE, Milwaukee, WI 53202

This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. Check this record on adviserinfo.sec.gov

Common questions

Where does Laura Thurow work?

Laura Thurow has been Chief Operations Officer of Robert W. Baird & Co. Incorporated since July 2018, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 1 September 2026

Is Laura Thurow a financial advisor?

Yes. Laura Thurow has a current investment-adviser registration in Wisconsin, through Robert W. Baird & Co. since October 2001, as of 17 October 2026.

Source: IAPD individual record, checked 17 October 2026

How many years of experience does Laura Thurow have?

Laura Thurow has worked in the financial industry for 24 years as of 17 October 2026, counted from 18 October 2001, across 1 adviser firm.

Source: IAPD individual record, checked 17 October 2026

What exams has Laura Thurow passed?

Laura Thurow has passed 7 licensing exams: the Series 7, Series 63, Series 87, Series 9, Series 10, SIE and Series 27. The earliest, the Series 7, was passed in December 2000.

Source: IAPD individual record, checked 17 October 2026

Where is Laura Thurow based?

Laura Thurow’s registered office is in Milwaukee, WI.

Source: IAPD individual record, checked 17 October 2026

Leadership at Robert W. Baird & Co.

Sources

  1. IAPD individual record, CRD 3193702. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Robert W. Baird & Co. Incorporated, filed 1 September 2026. Title, control and ownership bands.

Retrieved 17 October 2026. The SEC record may have been amended since.

Report a correction

This profile is compiled from public regulatory records and the firm's own published materials, and is provided for informational purposes only. Niva Wealth is not affiliated with Laura Thurow or Robert W. Baird & Co. Incorporated and makes no representation about the quality of their services. This directory does not report disciplinary history, in either direction.