Top 10 financial advisor firms in Winston Salem

13 SEC-registered financial advisor firms are headquartered in Winston Salem, NC, with $9.79B in combined regulatory assets under management. The largest by assets are Salem Investment Counselors ($4.19B), Sheets Smith Wealth Management ($1.37B) and Arbor Investment Advisors ($1.29B).

13
Financial advisor firms: $9.79B
Their combined AUM: $262M
Median firm AUM: 5,039
Clients of the top 10

The 10 largest by assets

1
Salem Investment Counselors
RIA
$4.19B
1.00% to 1.00% a year
2
Sheets Smith Wealth Management
RIA
$1.37B
0.50% to 1.00% a year
3
Arbor Investment Advisors
RIA
$1.29B
0.40% to 1.00% a year
4
Semmax Financial Advisors
RIA
$495M
1.00% to 1.50% a year
5
Three Magnolias Financial Advisors
RIA
$487M
Regulatory AUM
6
Timonier Family Office
RIA
$450M
0.30% to 1.00% a year
7
Horizon Financial Services
RIA
$262M
Regulatory AUM
8
Cassia Capital Partners
RIA
$251M
0.50% to 1.00% a year
9
Cannon Wealth Management Services
RIA
$245M
0.30% to 1.80% a year
10
Westhampton Capital
RIA
$239M
Up to 1.50% a year

Profiles of the top 10

No. 1 · RIA

Salem Investment Counselors

Salem Investment Counselors is an investment adviser based in Winston Salem, NC, registered with the SEC since 1979. It provides financial planning and investment management. Its clients include high-net-worth individuals, charitable organizations and individual clients. Its regulatory assets under management total $4.19 billion, as filed on 25 March 2026.

Salem Investment Counselors charges 1.00% a year for its Normal fee for services.

Regulatory AUM: $4.19B
Clients: 1,361
Advisory staff: 12
Founded: 1979
Fee schedule: 1.00% to 1.00% a year
Custodians: Charles Schwab
Headquarters: 480 Shepherd Street, Winston Salem, NC 27103
Phone: 336-768-7230
Website: saleminvestment.com

No. 2 · RIA

Sheets Smith Wealth Management

Sheets Smith Wealth Management is an investment adviser based in Winston Salem, NC, registered with the SEC since 1988. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $1.37 billion, as filed on 30 March 2026.

Sheets Smith Wealth Management charges 0.50%–1.00% a year for its Fees and Compensation.

Regulatory AUM: $1.37B
Clients: 423
Advisory staff: 11
Founded: 1982
Fee schedule: 0.50% to 1.00% a year
Minimum account: $500,000
Custodians: Charles Schwab, Wells Fargo Clearing Services, Fifth Third Securities
Headquarters: 120 Club Oaks Court, Suite 200, Winston Salem, NC 27104-4680
Phone: 336-765-2020
Website: sheetssmith.com

No. 3 · RIA

Arbor Investment Advisors

Arbor Investment Advisors is an investment adviser based in Winston Salem, NC, registered with the SEC since 2001. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $1.29 billion, as filed on 3 September 2026.

Arbor Investment Advisors charges 0.40%–1.00% a year for its Investment Advisory Services.

Regulatory AUM: $1.29B
Clients: 478
Advisory staff: 4
Founded: 1998
Fee schedule: 0.40% to 1.00% a year
Custodians: Fidelity
Headquarters: 300 South Main Street, Winston Salem, NC 27101
Phone: 336-777-1677
Website: arborinvest.com

No. 4 · RIA

Semmax Financial Advisors

Semmax Financial Advisors is an investment adviser based in Winston-Salem, NC, registered with the SEC since 2017. It provides financial planning and investment management. Its clients include individual clients and high-net-worth individuals. Its regulatory assets under management total $495 million, as filed on 24 March 2026.

Semmax Financial Advisors charges 1.00%–1.50% a year for its Advisory Fee.

Regulatory AUM: $495M
Clients: 826
Advisory staff: 7
Fee schedule: 1.00% to 1.50% a year
Minimum account: $50,000
Custodians: Fidelity
Headquarters: 1447 Trade Mart BLVD, Winston-Salem, NC 27127
Phone: 336-856-0080

No. 5 · RIA

Three Magnolias Financial Advisors

Three Magnolias Financial Advisors is an investment adviser based in Winston Salem, NC, registered with the SEC since 2001. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $487 million, as filed on 30 March 2026.

Regulatory AUM: $487M
Clients: 618
Advisory staff: 5
Founded: 2001
Custodians: Charles Schwab
Headquarters: 110 Oakwood Drive, Suite 480, Winston Salem, NC 27103
Phone: 336-701-1600
Website: threemagnoliasfinancialadvisors.com

No. 6 · RIA

Timonier Family Office

Timonier Family Office is an investment adviser based in Winston Salem, NC, registered with the SEC since 2009. It provides financial planning and investment management. Its clients include high-net-worth individuals, pension and profit-sharing plans, and individual clients. Its regulatory assets under management total $450 million, as filed on 10 February 2026.

Timonier Family Office charges 0.30%–1.00% a year for its Wealth Management Program.

Regulatory AUM: $450M
Clients: 198
Advisory staff: 4
Founded: 1997
Fee schedule: 0.30% to 1.00% a year
Custodians: Fidelity
Headquarters: 121 Reynolda Village, Suite B, Winston Salem, NC 27106
Phone: 336-725-5010
Website: timonier.com

No. 7 · RIA

Horizon Financial Services

Horizon Financial Services is an investment adviser based in Winston Salem, NC, registered with the SEC since 2018. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $262 million, as filed on 31 March 2026.

Regulatory AUM: $262M
Clients: 395
Advisory staff: 5
Custodians: Charles Schwab
Headquarters: 3880 Vest Mill RD., Suite 100, Winston Salem, NC 27103
Phone: 336-659-7060
Website: horizonfs.com

No. 8 · RIA

Cassia Capital Partners

Cassia Capital Partners is an investment adviser based in Winston Salem, NC, registered with the SEC since 2020. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $251 million, as filed on 13 February 2026.

Cassia Capital Partners charges 0.50%–1.00% a year for its Portfolio Management Services.

Regulatory AUM: $251M
Clients: 186
Advisory staff: 4
Founded: 2011
Fee schedule: 0.50% to 1.00% a year
Custodians: Pershing
Headquarters: 1144 West Fourth Street, Suite 200, Winston Salem, NC 27101
Phone: 336-723-4585
Website: cassiacapitalpartners.com

No. 9 · RIA

Cannon Wealth Management Services

Cannon Wealth Management Services is an investment adviser based in Winston Salem, NC, registered with the SEC since 2022. It provides financial planning and investment management. Its clients include individual clients, high-net-worth individuals and other clients. Its regulatory assets under management total $245 million, as filed on 30 April 2026.

Cannon Wealth Management Services charges 0.30%–1.80% a year for its Investment Management Services.

Regulatory AUM: $245M
Clients: 411
Advisory staff: 5
Fee schedule: 0.30% to 1.80% a year
Custodians: Charles Schwab
Headquarters: 2160 Country Club Road, Winston Salem, NC 27104
Phone: 336-231-6844
Website: cannon-wealth.com

No. 10 · RIA

Westhampton Capital

Westhampton Capital is an investment adviser based in Winston-Salem, NC, registered with the SEC since 2014. It provides investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $239 million, as filed on 6 January 2026.

Westhampton Capital charges up to 1.50% a year for its Portfolio Management Fees.

Regulatory AUM: $239M
Clients: 143
Advisory staff: 4
Founded: 1998
Fee schedule: Up to 1.50% a year
Custodians: Fidelity
Headquarters: 2150 Country Club RD, Suite 250, Winston-Salem, NC 27104
Phone: 336-725-5579
Website: westhamptoncapital.com

Questions about financial advisors in Winston Salem

How many financial advisor firms are headquartered in Winston Salem?

13 SEC-registered financial advisor firms report their principal office in Winston Salem, NC, managing $9.79B in regulatory assets between them. The other 3 advisers headquartered in the city are broker-dealers, other kinds of wealth firm, or fund and institutional managers.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Winston Salem?

Salem Investment Counselors, with $4.19B in regulatory assets under management on its latest Form ADV. The next largest are Sheets Smith Wealth Management ($1.37B) and Arbor Investment Advisors ($1.29B).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Winston Salem?

The median firm manages $262M in regulatory assets. That is the midpoint of the 13 firms headquartered in Winston Salem.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Winston Salem charge?

Of the 10 largest firms, 8 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 1.00% to 1.80% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Winston Salem?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

Winston Salem has 13 financial advisor firms; see every adviser in the city →

The 10 largest by assets

Profiles of the top 10

Questions about financial advisors in Winston Salem

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