Three Magnolias Financial Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, education planning, estate planning, and insurance. Financial planning was provided to 1–10 clients last fiscal year.
Three Magnolias Financial Advisors reports 618 clients. They include 455 high-net-worth individuals, 144 individual clients, and 19 pension and profit-sharing plans. Of its assets, 92.3% ($449M across 1,610 accounts) are managed with discretion; $37.7M across 22 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 23% | 23% |
| High-net-worth individuals | 74% | 72% |
| Pension and profit-sharing plans | 3% | 6% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 144 | $110M | 22.6% | $765K |
| High-net-worth individuals | 455 | $349M | 71.7% | $767K |
| Pension and profit-sharing plans | 19 | $27.8M | 5.7% | $1.46M |
| Total | 618 | $487M | 100% | $788K |
- Clients
- 144
- Regulatory AUM
- $110M
- AUM share
- 22.6%
- Avg. per client
- $765K
- Clients
- 455
- Regulatory AUM
- $349M
- AUM share
- 71.7%
- Avg. per client
- $767K
- Clients
- 19
- Regulatory AUM
- $27.8M
- AUM share
- 5.7%
- Avg. per client
- $1.46M
Total
- Clients
- 618
- Regulatory AUM
- $487M
- AUM share
- 100%
- Avg. per client
- $788K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Three Magnolias Financial Advisors is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Financial planning is billed hourly at $150, with a minimum fee of $500 in most instances, due when the plan is presented.
- General Consulting
- General consulting is negotiated per engagement, normally billed at an hourly rate of $150 and billed monthly in arrears.
Jennifer Johnson owns 75% or more of Three Magnolias Financial Advisors. The leadership team of Three Magnolias Financial Advisors includes Chief Compliance Officer Wesley Reed. It has 7 employees, 5 of them in advisory roles.
Leadership
Wesley ReedChief Compliance Officer
Jennifer JohnsonMember
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
Staff
- 7 employees
- 5 in advisory functions
- 5 state-registered reps
- 3 broker-dealer reps
- 3 insurance agents
- Owns 75% or more of Three Magnolias Financial Advisors, LLC
Jennifer Johnson
Control person · since February 2009
Three Magnolias Financial Advisors’ regulatory assets grew 1.9× from $255M (May 2021) to $487M (March 2026); clients rose from 573 to 618 and employees fell from 8 to 7.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $487M | 618 | 7 | 2 |
| Mar 2025March 2025 | $414M | 609 | 6 | 2 |
| Mar 2024March 2024 | $307M | 837 | 5 | 2 |
| Mar 2023March 2023 | $270M | 628 | 6 | 2 |
| Mar 2022March 2022 | $241M | 474 | 6 | 2 |
| May 2021May 2021 | $255M | 573 | 8 | 2 |
Besides its headquarters, Three Magnolias Financial Advisors has 1 office, with 2 listed addresses in 1 state.
North Carolina · 2 listed addresses
- 110 Oakwood Drive, Suite 480, Winston SalemHQ
- 232 Causeway Drive, Wrightsville Beach
Contact and registration details
- Legal name
- Three Magnolias Financial Advisors, LLC
- Headquarters
- 110 Oakwood Drive, Suite 480, Winston Salem, NC 27103
- Phone
- 336-701-1600
- SEC file
- 801-60460
- Founded
- 2001
- Structure
- North Carolina LLC
- Fiscal year end
- December
Three Magnolias Financial Advisors’ named custodian for separately managed accounts is Charles Schwab ($459M). Three Magnolias Financial Advisors has custody of $185M for 229 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $459M100%
At year end, Three Magnolias Financial Advisors’ separately managed accounts were mostly in funds (78%) and stocks (19%). Its reported 13F holdings for the quarter ended 30 June 2026 total $179M across 112 positions; the largest are Schwab Strategic TR (8.7%), Wisdomtree TR (6.5%) and Janus Detroit Str TR (6.2%).
What the accounts hold
- Stocks19%
- Funds78%
- Bonds1%
- Cash2%
Reported 13F holdings
- $179M
- Reported 13F value
- 112
- Positions
- 51.2%
- In the 10 largest
- +14.2%
- Value vs. prior quarter
- Schwab Strategic TR · US Lcap GR ETF8.7%
- Wisdomtree TR · US Qtly Div Grt6.5%
- Janus Detroit Str TR · Hendrsn Shrt ETF6.2%
- J P Morgan Exchange Traded F · Nasdaq EQT Prem6.2%
- iShares TR · MSCI USA Qlt Fct5.0%
- Natixis ETF TR · Gateway Quality4.0%
- J P Morgan Exchange Traded F · Equity Premium3.8%
- Janus Detroit Str TR · Hendersn Sml ETF3.7%
- Harris Oakmark ETF Trust · Oakmark U S Lrg3.5%
- Janus Detroit Str TR · Hendrson Aaa CL3.5%
Together, the ten largest are 51.2% of reported value.
How many clients does Three Magnolias Financial Advisors have?
Three Magnolias Financial Advisors has 618 clients and manages $487 million for them, as of March 2026. They include 455 high-net-worth individuals, 144 individual clients, and 19 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does Three Magnolias Financial Advisors offer?
Three Magnolias Financial Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, education planning, estate planning, and insurance.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Three Magnolias Financial Advisors use?
Three Magnolias Financial Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $459M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026
How many financial advisors does Three Magnolias Financial Advisors have?
Three Magnolias Financial Advisors has 5 investment adviser representatives registered with state securities authorities, out of 7 employees, and 5 perform investment advisory functions. 3 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Three Magnolias Financial Advisors invest in?
At the end of its last fiscal year, Three Magnolias Financial Advisors’ separately managed accounts held 78% registered funds (mutual funds, ETFs, BDCs), 19% exchange-traded equities, 2% cash and equivalents and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Three Magnolias Financial Advisors?
Three Magnolias Financial Advisors’ direct owner is Jennifer Johnson (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does Three Magnolias Financial Advisors get paid?
Three Magnolias Financial Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Three Magnolias Financial Advisors?
Three Magnolias Financial Advisors’ main office is at 110 Oakwood Drive, Suite 480, Winston Salem, NC 27103. Its phone number is 336-701-1600. Its website is threemagnoliasfinancialadvisors.com.