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Cassia Capital Partners

Wealth managementRIA

Winston Salem, NCCRD 159911Updated

Cassia Capital Partners is an investment adviser based in Winston Salem, NC, registered with the SEC since 2020. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $251 million, as filed on 13 February 2026.

186
Clients
$1.29M
AUM per individual client
4
Advisory staff
1
Offices
0.50–1.00%
Annual fee

From Form ADV filed 13 February 2026SEC record

Services and clients

Cassia Capital Partners provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, education planning, and estate planning. Financial planning was provided to 1–10 clients last fiscal year.

Cassia Capital Partners reports 186 clients. They include 96 individual clients, 82 high-net-worth individuals and 8 charitable organizations. Of its assets, 100.0% ($251M across 573 accounts) are managed with discretion.

Clients and assets by client type
Clients186 clients reported
Assets$251M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)52%15%
High-net-worth individuals44%76%
Charitable organizations4%5%
Corporations and other businessesFewer than 54%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details
Individuals (other than HNW)
Clients
96
Regulatory AUM
$38.8M
AUM share
15.4%
Avg. per client
$404K
High-net-worth individuals
Clients
82
Regulatory AUM
$191M
AUM share
76.0%
Avg. per client
$2.33M
Charitable organizations
Clients
8
Regulatory AUM
$11.9M
AUM share
4.7%
Avg. per client
$1.49M
Corporations and other businesses
Clients
Fewer than 5
Regulatory AUM
$9.65M
AUM share
3.8%
Avg. per client
—

Total

Clients
186
Regulatory AUM
$251M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
1–10

Fees and minimums

Cassia Capital Partners charges 0.50%–1.00% a year for its Portfolio Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.

$0–$1M1.00%
$1M–$3M0.75%
$3M–$5M0.60%
$5M and above0.50%
Fee details and sources

Other fees

Financial Consulting Services
Financial consulting is billed at $325 an hour or as a fixed fee per engagement, payable in arrears; fees may be negotiable.

Ownership and people

James R Helvey III LLC owns 75% or more of Cassia Capital Partners and is in turn owned by James Helvey (75% or more). The leadership team of Cassia Capital Partners includes Chief Investment Officer James Helvey and Chief Compliance Officer Charles Barham. It has 5 employees, 4 of them in advisory roles.

Leadership

  • Charles Barham
    Managing Partner and Chief Compliance Officer
  • James Helvey
    Managing Partner and Chief Investment Officer

Investment adviser representatives

4 representatives listed in the SEC register as of 9 October 2026.

  • Charles Dewey Barham III
  • Benjamin Parker Haynes
  • James Releford Helvey
  • Andrew Robert Miller

Staff

  • 5 employees
  • 4 in advisory functions
  • 4 state-registered reps
Who owns the firm
Cassia Capital Partners LLC· the adviser
  • James R Helvey III LLC

    Control person · since April 2014

    Owns 75% or more of Cassia Capital Partners LLC
    • James Helvey

      Control person · since February 2014

      Owns 75% or more of James R Helvey III LLC
  • Charles Barham

    Control person · since July 2013

    Owns 25% to 50% of Cassia Capital Partners LLC

Growth and acquisitions

Cassia Capital Partners’ regulatory assets grew 1.9× from $133M (May 2021) to $251M (February 2026); clients rose from 130 to 186 and employees from 4 to 5.

By annual filing
Measure
Figures from each annual filing
Cassia Capital Partners figures from each annual Form ADV filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Feb 2026February 2026$251M18651
Jul 2025July 2025$206M17451
Feb 2024February 2024$194M17651
Feb 2023February 2023$184M16951
Feb 2022February 2022$164M14841
May 2021May 2021$133M13041

Offices and registration details

Besides its headquarters, Cassia Capital Partners has 0 offices, with 1 listed address in 1 state.

Listed office addresses in North Carolina
Winston Salem

North Carolina · 1 listed address

  • 1144 West Fourth Street, Suite 200, Winston SalemHQ

Contact and registration details

Legal name
Cassia Capital Partners LLC
Headquarters
1144 West Fourth Street, Suite 200, Winston Salem, NC 27101
LinkedIn
@28129151
SEC file
801-119057
Founded
2011
Structure
Delaware LLC
Fiscal year end
December

Custodians

Cassia Capital Partners’ named custodian for separately managed accounts is Pershing ($247M). Cassia Capital Partners does not have custody of client assets.

Reported separately managed account assets by custodian
$247M
named custodians
  • PershingPershing LLC · Jersey City, NJ · $247M100%

Investments and reported holdings

At year end, Cassia Capital Partners’ separately managed accounts were mostly in stocks (83%) and funds (10%). Its reported 13F holdings for the quarter ended 30 June 2026 total $206M across 69 positions; the largest are iShares TR (11.1%), SPDR Gold TR (8.2%) and Wisdomtree TR (6.6%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks83%
    • Exchange-traded equities81%
    • Non-exchange-traded equities2%
  • Funds10%
  • Bonds6%
    • U.S. government and agency bonds4%
    • State and local bonds2%
  • Cash1%

Reported 13F holdings

$206M
Reported 13F value
69
Positions
61.5%
In the 10 largest
+6.1%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. iShares TR · MSCI USA Min ETF11.1%
  2. SPDR Gold TR · Gold Shs8.2%
  3. Wisdomtree TR · Floatng Rat Trea6.6%
  4. iShares TR · MSCI Acwi EX US6.1%
  5. First TR Exchange-traded FD · US Eqty Oppt ETF5.9%
  6. J P Morgan Exchange Traded F · US Momentum5.7%
  7. J P Morgan Exchange Traded F · Equity Premium5.1%
  8. First TR Exchange-traded FD · First TR Enh New4.8%
  9. Goldman Sachs ETF TR · Ultr Shor BD ETF4.6%
  10. iShares TR · Core S&P500 ETF3.6%

Together, the ten largest are 61.5% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 30 July 2026

Common questions

How many clients does Cassia Capital Partners have?

Cassia Capital Partners has 186 clients and manages $251 million for them, as of February 2026. They include 96 individual clients, 82 high-net-worth individuals and 8 charitable organizations.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 13 February 2026

What services does Cassia Capital Partners offer?

Cassia Capital Partners provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, education planning, and estate planning.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

How much does Cassia Capital Partners charge?

Cassia Capital Partners charges 0.50%–1.00% a year for its Portfolio Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.

Source: CASSIA DISCLOSURE BROCHURE, filed 13 February 2026

Which custodians does Cassia Capital Partners use?

Cassia Capital Partners’ separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $247M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 13 February 2026

How many financial advisors does Cassia Capital Partners have?

Cassia Capital Partners has 4 investment adviser representatives registered with state securities authorities, out of 5 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Cassia Capital Partners invest in?

At the end of its last fiscal year, Cassia Capital Partners’ separately managed accounts held 81% exchange-traded equities, 10% registered funds (mutual funds, ETFs, BDCs), 4% U.S. government and agency bonds, 2% non-exchange-traded equities, 2% state and local bonds and 1% cash and equivalents.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Cassia Capital Partners?

Cassia Capital Partners is owned through a holding company by James Helvey. Its direct owners are Charles Barham (25% to 50%) and James R Helvey III LLC (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 13 February 2026

How does Cassia Capital Partners get paid?

Cassia Capital Partners is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Cassia Capital Partners?

Cassia Capital Partners’ main office is at 1144 West Fourth Street, Suite 200, Winston Salem, NC 27101. Its phone number is 336-723-4585. Its website is cassiacapitalpartners.com.

Source: Form ADV Part 1A, Item 1.F, filed 13 February 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 13 February 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. CASSIA DISCLOSURE BROCHURE, submitted 13 February 2026.
  3. IAPD firm record, CRD 159911.
  4. SEC registered adviser data, annual Form ADV amendments filed 12 May 2021 to 13 February 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 30 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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