Top 10 financial advisor firms in Greensboro

11 SEC-registered financial advisor firms are headquartered in Greensboro, NC, with $6.73B in combined regulatory assets under management. The largest by assets are Smith, Salley & Associates ($2.89B), Holderness Investments ($661M) and One8zero8 ($645M).

11
Financial advisor firms: $6.73B
Their combined AUM: $383M
Median firm AUM: 3,405
Clients of the top 10

The 10 largest by assets

1
Smith, Salley & Associates
RIA
$2.89B
Up to 1.00% a year
2
Holderness Investments
RIA
$661M
Up to 1.00%
3
One8zero8
RIA
$645M
Up to 2.00% a year
4
Zuraw Financial Advisors
RIA
$520M
Regulatory AUM
5
Spartan Planning & Wealth Management
RIA
$384M
Regulatory AUM
6
Cascades Capital Asset Management
RIA
$383M
Up to 1.00% a year
7
Capital Management
RIA
$383M
0.35% to 1.00% a year
8
Carolina Financial Advisors
RIA
$241M
0.50% to 2.50% a year
9
Level Wealth Management
RIA
$237M
Regulatory AUM
10
Smith Partners Wealth Management
RIA
$196M
Regulatory AUM

Profiles of the top 10

No. 1 · RIA

Smith, Salley & Associates

Smith, Salley & Associates is an investment adviser based in Greensboro, NC, registered with the SEC since 2003. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $2.89 billion, as filed on 9 September 2026.

Smith, Salley & Associates charges up to 1.00% a year for its Wealth Management Fees.

Regulatory AUM: $2.89B
Clients: 1,129
Advisory staff: 15
Founded: 2003
Fee schedule: Up to 1.00% a year
Custodians: Fidelity, Charles Schwab
Headquarters: 324 West Wendover Avenue, Suite 301, Greensboro, NC 27408
Phone: 336-379-7556
Website: smith-salley.com

No. 2 · RIA

Holderness Investments

Holderness Investments is an investment adviser based in Greensboro, NC, registered with the SEC since 1995. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $661 million, as filed on 30 March 2026.

Holderness Investments charges up to 1.00% for its Portfolio Management. The brochure does not state whether the rate is annual.

Regulatory AUM: $661M
Clients: 339
Advisory staff: 6
Founded: 1995
Fee schedule: Up to 1.00%
Custodians: Charles Schwab
Headquarters: 2102 N. Elm Street, Suite C, Greensboro, NC 27408
Phone: 336-574-1400
Website: holdernessinvestments.com

No. 3 · RIA

One8zero8

One8zero8 is an investment adviser based in Greensboro, NC, registered with the SEC since 2024. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $645 million, as filed on 29 September 2026.

One8zero8 charges up to 2.00% a year for its Advisory Fees.

Regulatory AUM: $645M
Clients: 272
Advisory staff: 4
Founded: 2021
Fee schedule: Up to 2.00% a year
Custodians: Raymond James
Headquarters: 5 Corporate Center CT, Suite 100, Greensboro, NC 27408
Phone: 336-814-9800
Website: 1808capital.com

No. 4 · RIA

Zuraw Financial Advisors

Zuraw Financial Advisors is an investment adviser based in Greensboro, NC, registered with the SEC since 2014. It provides financial planning and investment management. Its clients include high-net-worth individuals, corporations and other businesses, and individual clients. Its regulatory assets under management total $520 million, as filed on 23 February 2026.

Regulatory AUM: $520M
Clients: 165
Advisory staff: 2
Founded: 2013
Custodians: Charles Schwab, Fidelity
Headquarters: 806 Green Valley Road, Suite 201, Greensboro, NC 27408
Phone: 3362907062101

No. 5 · RIA

Spartan Planning & Wealth Management

Spartan Planning & Wealth Management is an investment adviser based in Greensboro, NC, registered with the SEC since 2020. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $384 million, as filed on 2 March 2026.

Regulatory AUM: $384M
Clients: 213
Advisory staff: 4
Founded: 2013
Custodians: Charles Schwab
Headquarters: 1931 New Garden RD, Ste 220, Greensboro, NC 27410
Phone: 800-371-1292
Website: spartanplanninggroup.com

No. 6 · RIA

Cascades Capital Asset Management

Cascades Capital Asset Management is an investment adviser based in Greensboro, NC, registered with the SEC since 2018. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $383 million, as filed on 26 March 2026.

Cascades Capital Asset Management charges up to 1.00% a year for its Portfolio Management Fees.

Regulatory AUM: $383M
Clients: 358
Advisory staff: 3
Founded: 2013
Fee schedule: Up to 1.00% a year
Custodians: Charles Schwab
Headquarters: 1840 Pembroke Road, Suite 1, Greensboro, NC 27408
Phone: 336-404-4746
Website: cascadescapital.com

No. 7 · RIA

Capital Management

Capital Management is an investment adviser based in Greensboro, NC, registered with the SEC since 1998. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $383 million, as filed on 16 March 2026.

Capital Management charges 0.35%–1.00% a year for its Portfolio Management Services.

Regulatory AUM: $383M
Clients: 238
Advisory staff: 2
Founded: 1980
Fee schedule: 0.35% to 1.00% a year
Minimum account: $250,000
Custodians: Charles Schwab, Fidelity, Ascensus Trust
Headquarters: 628 Green Valley Road, Suite 204, Greensboro, NC 27408
Phone: 336-856-2911

No. 8 · RIA

Carolina Financial Advisors

Carolina Financial Advisors is an investment adviser based in Greensboro, NC, registered with the SEC since 2021. It provides financial planning and investment management. Its clients include individual clients, high-net-worth individuals, and corporations and other businesses. Its regulatory assets under management total $241 million, as filed on 27 May 2026.

Carolina Financial Advisors charges 0.50%–2.50% a year for its Investment Management Services.

Regulatory AUM: $241M
Clients: 474
Advisory staff: 4
Fee schedule: 0.50% to 2.50% a year
Custodians: Fidelity, Charles Schwab
Headquarters: 100 East Lake DR., Suite 100, Greensboro, NC 27403
Phone: 336-333-0176
Website: carolinafinancialadvisors.com

No. 9 · RIA

Level Wealth Management

Level Wealth Management is an investment adviser based in Greensboro, NC, registered with the SEC since 2022. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $237 million, as filed on 22 January 2026.

Regulatory AUM: $237M
Clients: 94
Advisory staff: 2
Founded: 2019
Custodians: Charles Schwab
Headquarters: 701 Green Valley RD, Suite 100, Greensboro, NC 27408
Phone: 336-355-1432
Website: levelwm.com

No. 10 · RIA

Smith Partners Wealth Management

Smith Partners Wealth Management is an investment adviser based in Greensboro, NC, registered with the SEC since 2021. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $196 million, as filed on 10 March 2026.

Regulatory AUM: $196M
Clients: 123
Advisory staff: 2
Custodians: Charles Schwab
Headquarters: 128 E Fisher Ave, Greensboro, NC 27401-2034
Phone: 336-272-9488
Website: smithpartnerswealth.com

Questions about financial advisors in Greensboro

How many financial advisor firms are headquartered in Greensboro?

11 SEC-registered financial advisor firms report their principal office in Greensboro, NC, managing $6.73B in regulatory assets between them. The other 5 advisers headquartered in the city are broker-dealers, other kinds of wealth firm, or fund and institutional managers.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Greensboro?

Smith, Salley & Associates, with $2.89B in regulatory assets under management on its latest Form ADV. The next largest are Holderness Investments ($661M) and One8zero8 ($645M).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Greensboro?

The median firm manages $383M in regulatory assets. That is the midpoint of the 11 firms headquartered in Greensboro.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Greensboro charge?

Of the 10 largest firms, 6 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 1.00% to 2.50% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Greensboro?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

Greensboro has 11 financial advisor firms; see every adviser in the city →

The 10 largest by assets

Profiles of the top 10

Questions about financial advisors in Greensboro

Top financial advisor firms in other North Carolina cities