Smith, Salley & Associates provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, education planning, estate planning, insurance, tax planning, and tax preparation. Financial planning was provided to 500 clients last fiscal year.
Smith, Salley & Associates reports 1,129 clients. They include 683 high-net-worth individuals, 410 individual clients, and 25 corporations and other businesses. Nearly all assets ($2.89B across 3,201 accounts) are managed with discretion; $957K across 2 accounts are not. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 36% | 6% |
| High-net-worth individuals | 60% | 86% |
| Banking or thrift institutions | Fewer than 5 | <1% |
| Charitable organizations | <1% | 1% |
| Corporations and other businesses | 2% | 6% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 410 | $180M | 6.2% | $438K |
| High-net-worth individuals | 683 | $2.5B | 86.4% | $3.66M |
| Banking or thrift institutions | Fewer than 5 | $2.63M | 0.1% | — |
| Charitable organizations | 11 | $39.4M | 1.4% | $3.58M |
| Corporations and other businesses | 25 | $171M | 5.9% | $6.84M |
| Total | 1,129 | $2.89B | 100% | — |
- Clients
- 410
- Regulatory AUM
- $180M
- AUM share
- 6.2%
- Avg. per client
- $438K
- Clients
- 683
- Regulatory AUM
- $2.5B
- AUM share
- 86.4%
- Avg. per client
- $3.66M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.63M
- AUM share
- 0.1%
- Avg. per client
- —
- Clients
- 11
- Regulatory AUM
- $39.4M
- AUM share
- 1.4%
- Avg. per client
- $3.58M
- Clients
- 25
- Regulatory AUM
- $171M
- AUM share
- 5.9%
- Avg. per client
- $6.84M
Total
- Clients
- 1,129
- Regulatory AUM
- $2.89B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 500
Smith, Salley & Associates charges up to 1.00% a year for its Wealth Management Fees. The fee is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Tax preparation and filing
- Tax preparation is generally included in the advisory fee; for complex returns an additional hourly fee of up to $500 an hour may apply.
George Smith owns 25% to 50% of Smith, Salley & Associates. Edmund Batchelor is CEO; the leadership team includes Chief Compliance Officer Hugo May. It has 18 employees, 15 of them in advisory roles.
Staff
- 18 employees
- 15 in advisory functions
- 16 state-registered reps
- 3 insurance agents
- 2 soliciting firms
- Owns 25% to 50% of Smith, Salley & Associates, LLC
George Smith
Control person · since November 2003
- Owns 10% to 25% of Smith, Salley & Associates, LLC
Edmund Batchelor
Control person · since April 2007
- Owns 10% to 25% of Smith, Salley & Associates, LLC
William Donovan
since October 2016
- Owns 5% to 10% of Smith, Salley & Associates, LLC
Pasquale Errichiello
since April 2022
Smith, Salley & Associates’ regulatory assets grew from $2.03B (July 2021) to $2.89B (September 2026); clients rose from 621 to 1,129 and employees from 15 to 18.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $2.89B | 1,129 | 18 | 4 |
| Mar 2025March 2025 | $2.34B | 1,018 | 19 | 4 |
| Jun 2024June 2024 | $3.06B | 875 | 19 | 4 |
| Jul 2023July 2023 | $2.71B | 784 | 17 | 3 |
| Apr 2022April 2022 | $2.72B | 725 | 17 | 3 |
| Jul 2021July 2021 | $2.03B | 621 | 15 | 4 |
Besides its headquarters, Smith, Salley & Associates has 3 offices, with 4 listed addresses in 1 state.
North Carolina · 4 listed addresses
- 324 West Wendover Avenue, Suite 301, GreensboroHQ
- 4819 Emperor BLVD., Durham
- 10130 Perimeter Parkway, Charlotte
- 532 Patterson Avenue, Mooresville
Contact and registration details
- Legal name
- Smith, Salley & Associates, LLC
- Headquarters
- 324 West Wendover Avenue, Suite 301, Greensboro, NC 27408
- Website
- smith-salley.com
- Phone
- 336-379-7556
- @smith-salley-associates-llc
- SEC file
- 801-62538
- Founded
- 2003
- Structure
- North Carolina LLC
- Fiscal year end
- December
Smith, Salley & Associates’ named custodians for separately managed accounts are Charles Schwab ($1.46B, 51%) and Fidelity ($1.43B, 49%). Smith, Salley & Associates has custody of $391M for 77 clients.
- FidelityNational Financial Services LLC · Boston, MA · $1.43B49%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $1.46B51%
At year end, Smith, Salley & Associates’ separately managed accounts were mostly in stocks (69%) and bonds (24%). Its reported 13F holdings for the quarter ended 30 June 2026 total $2.3B across 275 positions; the largest are Nvidia Corporation (6.8%), Apple Inc. (5.2%) and Alphabet Inc. (4.3%).
What the accounts hold
- Stocks69%
- Funds2%
- Bonds24%
- State and local bonds12%
- U.S. government and agency bonds6%
- High-yield corporate bonds4%
- Investment grade corporate bonds2%
- Cash4%
- Other1%
- Private reits1%
How many clients does Smith, Salley & Associates have?
Smith, Salley & Associates has 1,129 clients and manages $2.89 billion for them, as of September 2026. They include 683 high-net-worth individuals, 410 individual clients, and 25 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 9 September 2026
What services does Smith, Salley & Associates offer?
Smith, Salley & Associates provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, education planning, estate planning, insurance, tax planning, and tax preparation.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Smith, Salley & Associates charge?
Smith, Salley & Associates charges up to 1.00% a year for its Wealth Management Fees. The fee is negotiable.
Source: SMITH, SALLEY & ASSOCIATES, LLC BROCHURE, filed 16 October 2026
Which custodians does Smith, Salley & Associates use?
Smith, Salley & Associates’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $1.46B and National Financial Services LLC (Boston, MA), with $1.43B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 9 September 2026
How many financial advisors does Smith, Salley & Associates have?
Smith, Salley & Associates has 16 investment adviser representatives registered with state securities authorities, out of 18 employees, and 15 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Smith, Salley & Associates invest in?
At the end of its last fiscal year, Smith, Salley & Associates’ separately managed accounts held 69% exchange-traded equities, 12% state and local bonds, 6% U.S. government and agency bonds, 4% high-yield corporate bonds, 4% cash and equivalents, 2% investment grade corporate bonds, 2% registered funds (mutual funds, ETFs, BDCs) and 1% other. The 1% other category is described as: Private Reits.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Smith, Salley & Associates?
Smith, Salley & Associates’ direct owners are George Smith, Edmund Batchelor, William Donovan and Pasquale Errichiello, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 9 September 2026
How does Smith, Salley & Associates get paid?
Smith, Salley & Associates is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Smith, Salley & Associates?
Smith, Salley & Associates’ main office is at 324 West Wendover Avenue, Suite 301, Greensboro, NC 27408. Its phone number is 336-379-7556. Its website is smith-salley.com.