Horizon Financial Services provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars. Financial planning was provided to 1–10 clients last fiscal year.
Horizon Financial Services reports 395 clients. They include 297 individual clients, 94 high-net-worth individuals, and 2 pension and profit-sharing plans. Of its assets, 100.0% ($262M across 1,203 accounts) are managed with discretion. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 75% | 40% |
| High-net-worth individuals | 24% | 59% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 297 | $105M | 40.1% | $355K |
| High-net-worth individuals | 94 | $155M | 59.0% | $1.65M |
| Pension and profit-sharing plans | Fewer than 5 | $2.14M | 0.8% | $1.07M |
| Charitable organizations | Fewer than 5 | $146K | 0.1% | $146K |
| Corporations and other businesses | Fewer than 5 | $35 | 0.0% | $35 |
| Total | 395 | $262M | 100% | — |
- Clients
- 297
- Regulatory AUM
- $105M
- AUM share
- 40.1%
- Avg. per client
- $355K
- Clients
- 94
- Regulatory AUM
- $155M
- AUM share
- 59.0%
- Avg. per client
- $1.65M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.14M
- AUM share
- 0.8%
- Avg. per client
- $1.07M
- Clients
- Fewer than 5
- Regulatory AUM
- $146K
- AUM share
- 0.1%
- Avg. per client
- $146K
- Clients
- Fewer than 5
- Regulatory AUM
- $35
- AUM share
- 0.0%
- Avg. per client
- $35
Total
- Clients
- 395
- Regulatory AUM
- $262M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Horizon Financial Services is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 4 other services, listed under fee details.
Fee details and sources
Other fees
- Assets under advisement
- Assets under advisement are charged an annual fee between 0.60% and 2.00% of the total, billed monthly in arrears.
- ERISA 3(21) plan services
- Plan services under ERISA 3(21) carry a maximum annual investment advisory fee of 1% of plan assets, billed quarterly in arrears.
- Financial planning and consulting
- Financial planning and consulting is billed hourly at $150 per hour for clients with assets managed by HFS and $300 per hour otherwise, in 15-minute increments, with 50% billed in advance.
- Variable annuity solution
- Variable annuity solution accounts are charged an annual fee between 0.60% and 1.00% of assets under management, billed quarterly in arrears.
John Brais owns 75% or more of Horizon Financial Services. It has 8 employees, 5 of them in advisory roles.
Leadership
- John BraisManaging Member/CCO
Investment adviser representatives
6 representatives listed in the SEC register as of 9 October 2026.
- John Joseph Brais
- Jared Gabriel Johnson
- Samuel Seymour Merrick Jr.
- Angel Broughton Moorefield
- Joseph M Perkins
- Scott Dunning Walker
Staff
- 8 employees
- 5 in advisory functions
- 5 state-registered reps
- 5 insurance agents
- 2 soliciting firms
- Owns 75% or more of Horizon Financial Services, LLC
John Brais
Control person · since July 2011
Horizon Financial Services’ regulatory assets grew 1.9× from $141M (March 2021) to $262M (March 2026); clients fell from 487 to 395 and employees from 9 to 8.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $262M | 395 | 8 | 2 |
| Mar 2025March 2025 | $213M | 400 | 8 | 2 |
| Mar 2024March 2024 | $178M | 371 | 8 | 2 |
| May 2023May 2023 | $161M | 514 | 8 | 2 |
| Jul 2022July 2022 | $156M | 527 | 9 | 2 |
| Mar 2021March 2021 | $141M | 487 | 9 | 2 |
Besides its headquarters, Horizon Financial Services has 1 office, with 2 listed addresses in 1 state.
North Carolina · 2 listed addresses
- 3880 Vest Mill RD., Suite 100, Winston SalemHQ
- 3540 Clemmons Road, Clemmons
Contact and registration details
- Legal name
- Horizon Financial Services, LLC
- Headquarters
- 3880 Vest Mill RD., Suite 100, Winston Salem, NC 27103
- Website
- horizonfs.com
- Phone
- 336-659-7060
- @3304632
- SEC file
- 801-113778
- Structure
- North Carolina LLC
- Fiscal year end
- December
Horizon Financial Services’ named custodian for separately managed accounts is Charles Schwab ($251M). Horizon Financial Services does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $251M100%
At year end, Horizon Financial Services’ separately managed accounts were mostly in funds (84%). Its reported 13F holdings for the quarter ended 30 June 2026 total $261M across 646 positions; the largest are Spyg (8.4%), Spyv (7.8%) and Spsb (7.6%).
What the accounts hold
- Stocks5%
- Funds84%
- Bonds8%
- Investment grade corporate bonds7%
- U.S. government and agency bonds1%
- Cash2%
- Other1%
- Managed variable annuities1%
Reported 13F holdings
- $261M
- Reported 13F value
- 646
- Positions
- 56.8%
- In the 10 largest
- +15.3%
- Value vs. prior quarter
- SpygETF8.4%
- SpyvETF7.8%
- SpsbETF7.6%
- SchmETF5.7%
- SpdwETF5.5%
- XlkETF5.2%
- SphyETF4.6%
- VgshETF4.1%
- SrlnETF4.0%
- SchaETF3.9%
Together, the ten largest are 56.8% of reported value.
How many clients does Horizon Financial Services have?
Horizon Financial Services has 395 clients and manages $262 million for them, as of March 2026. They include 297 individual clients, 94 high-net-worth individuals, and 2 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does Horizon Financial Services offer?
Horizon Financial Services provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Horizon Financial Services use?
Horizon Financial Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $251M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does Horizon Financial Services have?
Horizon Financial Services has 5 investment adviser representatives registered with state securities authorities, out of 8 employees, and 5 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Horizon Financial Services invest in?
At the end of its last fiscal year, Horizon Financial Services’ separately managed accounts held 84% registered funds (mutual funds, ETFs, BDCs), 7% investment grade corporate bonds, 5% exchange-traded equities, 2% cash and equivalents, 1% U.S. government and agency bonds and 1% other. The 1% other category is described as: Managed Variable Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Horizon Financial Services?
Horizon Financial Services’ direct owner is John Brais (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does Horizon Financial Services get paid?
Horizon Financial Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Horizon Financial Services?
Horizon Financial Services’ main office is at 3880 Vest Mill RD., Suite 100, Winston Salem, NC 27103. Its phone number is 336-659-7060. Its website is horizonfs.com.