Top 10 financial advisor firms in Louisville

28 SEC-registered financial advisor firms are headquartered in Louisville, KY, with $15B in combined regulatory assets under management. The largest by assets are Strategic Wealth Investment Group ($1.38B), Barlow Wealth Partners ($1.35B) and KPP Advisory Services ($1.24B).

28
Financial advisor firms: $15B
Their combined AUM: $404M
Median firm AUM: 12,416
Clients of the top 10

The 10 largest by assets

1
Strategic Wealth Investment Group
RIA
$1.38B
0.50% to 1.50% a year
2
Barlow Wealth Partners
RIA
$1.35B
0.60% to 1.00% a year
3
KPP Advisory Services
RIA
$1.24B
Regulatory AUM
4
Parthenon
RIA
$1.22B
0.50% to 1.00%
5
Harvey Investment
RIA
$1.03B
0.50% to 1.00% a year
6
Castellan Group
RIA
$882M
Regulatory AUM
7
Cardinal Strategic Wealth Guidance
RIA
$618M
0.60% to 1.50% a year
8
Atlas Brown
RIA
$605M
0.50% to 2.00% a year
9
Reliant Wealth Planning
RIA
$595M
Regulatory AUM
10
Alexander Investment Services
RIA
$577M
Regulatory AUM

Profiles of the top 10

No. 1 · RIA

Strategic Wealth Investment Group

Strategic Wealth Investment Group is an investment adviser based in Louisville, KY, registered with the SEC since 2019. It provides financial planning and investment management. Its clients include individual clients and high-net-worth individuals. Its regulatory assets under management total $1.38 billion, as filed on 23 March 2026.

Strategic Wealth Investment Group charges 0.50%–1.50% a year for its Investment Advisory Fees.

Regulatory AUM: $1.38B
Clients: 3,900
Advisory staff: 41
Fee schedule: 0.50% to 1.50% a year
Custodians: Charles Schwab
Headquarters: 500 N. Hurtsbourne Parkway, Suite 120, Louisville, KY 40222
Phone: 502-412-3354
Website: swdgroup.com

No. 2 · RIA

Barlow Wealth Partners

Barlow Wealth Partners is an investment adviser based in Louisville, KY, registered with the SEC since 2023. It provides financial planning and investment management. Its clients include high-net-worth individuals, corporations and other businesses, and individual clients. Its regulatory assets under management total $1.35 billion, as filed on 2 March 2026.

Barlow Wealth Partners charges 0.60%–1.00% a year for its Fees for Advisory Services.

Regulatory AUM: $1.35B
Clients: 428
Advisory staff: 6
Founded: 2021
Fee schedule: 0.60% to 1.00% a year
Custodians: Fidelity
Headquarters: 3700 Brownsboro Road, Louisville, KY 40207
Phone: 502-308-4270
Website: barlowwealth.com

No. 3 · RIA

KPP Advisory Services

KPP Advisory Services is an investment adviser based in Louisville, KY, registered with the SEC since 2017. It provides financial planning and investment management. Its clients include individual clients and high-net-worth individuals. Its regulatory assets under management total $1.24 billion, as filed on 28 May 2026.

Regulatory AUM: $1.24B
Clients: 3,995
Advisory staff: 26
Custodians: LPL Financial
Headquarters: 9300 Shelbyville RD., Suite 1310, Louisville, KY 40222
Phone: 502-394-0400
Website: kpp-lpl.com

No. 4 · RIA

Parthenon

Parthenon is an investment adviser based in Louisville, KY, registered with the SEC since 1999. It provides investment management. Its clients include high-net-worth individuals, corporations and other businesses, and charitable organizations. Its regulatory assets under management total $1.22 billion, as filed on 21 January 2026.

Parthenon charges 0.50%–1.00% for its Portfolio management. The brochure does not state whether the rate is annual.

Regulatory AUM: $1.22B
Clients: 243
Advisory staff: 5
Founded: 1999
Fee schedule: 0.50% to 1.00%
Custodians: Charles Schwab
Headquarters: 435 N. Whittington Parkway, Suite 180, Louisville, KY 40222
Phone: 502-327-5660
Website: parthenonllc.com

No. 5 · RIA

Harvey Investment

Harvey Investment is an investment adviser based in Louisville, KY, registered with the SEC since 2000. It provides investment management. Its clients include high-net-worth individuals, charitable organizations and individual clients. Its regulatory assets under management total $1.03 billion, as filed on 4 August 2026.

Harvey Investment charges 0.50%–1.00% a year for its Investment advisory services.

Regulatory AUM: $1.03B
Clients: 184
Advisory staff: 4
Fee schedule: 0.50% to 1.00% a year
Custodians: Pershing, PNC Wealth Management
Headquarters: 297 North Hubbards Lane, Suite 102, Louisville, KY 40207
Phone: 502-339-8270
Website: harveyinvestment.com

No. 6 · RIA

Castellan Group

Castellan Group is an investment adviser based in Louisville, KY, registered with the SEC since 2020. It provides financial planning and investment management. Its clients include high-net-worth individuals, charitable organizations and pooled investment vehicles. Its regulatory assets under management total $882 million, as filed on 25 March 2026.

Regulatory AUM: $882M
Clients: 23
Advisory staff: 4
Custodians: Charles Schwab
Headquarters: 2011 Lake Point Way, Suite 001, Louisville, KY 40223
Phone: 859-494-0523
Website: castellangroup.com

No. 7 · RIA

Cardinal Strategic Wealth Guidance

Cardinal Strategic Wealth Guidance is an investment adviser based in Louisville, KY, registered with the SEC since 2016. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $618 million, as filed on 10 March 2026.

Cardinal Strategic Wealth Guidance charges 0.60%–1.50% a year for its Portfolio Management Fees.

Regulatory AUM: $618M
Clients: 230
Advisory staff: 9
Founded: 2016
Fee schedule: 0.60% to 1.50% a year
Minimum account: $1,000,000
Custodians: Raymond James
Headquarters: 9750 Ormsby Station Road, Suite 102, Louisville, KY 40223
Phone: 502-805-3000
Website: salingadvisors.com

No. 8 · RIA

Atlas Brown

Atlas Brown is an investment adviser based in Louisville, KY, registered with the SEC since 2004. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $605 million, as filed on 27 March 2026.

Atlas Brown charges 0.50%–2.00% a year for its Investment Management Services.

Regulatory AUM: $605M
Clients: 451
Advisory staff: 6
Founded: 2004
Fee schedule: 0.50% to 2.00% a year
Custodians: Fidelity
Headquarters: 333 East Main Street, Suite 400, Louisville, KY 40202-1259
Phone: 502-271-2900

No. 9 · RIA

Reliant Wealth Planning

Reliant Wealth Planning is an investment adviser based in Louisville, KY, registered with the SEC since 2017. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $595 million, as filed on 31 March 2026.

Regulatory AUM: $595M
Clients: 1,701
Advisory staff: 6
Custodians: Raymond James
Headquarters: 301 Townepark Circle, Louisville, KY 40243
Phone: 502-398-5050
Website: reliantwealthplanning.com

No. 10 · RIA

Alexander Investment Services

Alexander Investment Services is an investment adviser based in Louisville, KY, registered with the SEC since 1974. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $577 million, as filed on 29 September 2026.

Regulatory AUM: $577M
Clients: 1,261
Advisory staff: 9
Custodians: Capital Client Group, Charles Schwab
Headquarters: 909 Lily Creek Road #101, Louisville, KY 40243-2808
Phone: 502-459-4414

Questions about financial advisors in Louisville

How many financial advisor firms are headquartered in Louisville?

28 SEC-registered financial advisor firms report their principal office in Louisville, KY, managing $15B in regulatory assets between them. The other 13 advisers headquartered in the city are broker-dealers, other kinds of wealth firm, or fund and institutional managers.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Louisville?

Strategic Wealth Investment Group, with $1.38B in regulatory assets under management on its latest Form ADV. The next largest are Barlow Wealth Partners ($1.35B) and KPP Advisory Services ($1.24B).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Louisville?

The median firm manages $404M in regulatory assets. That is the midpoint of the 28 firms headquartered in Louisville.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Louisville charge?

Of the 10 largest firms, 6 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 1.00% to 2.00% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Louisville?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

Louisville has 28 financial advisor firms; see every adviser in the city →

The 10 largest by assets

Profiles of the top 10

Questions about financial advisors in Louisville

Top financial advisor firms in other Kentucky cities