Atlas Brown provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, business succession planning, estate planning, family office services, insurance, and philanthropic planning. Financial planning was provided to 101–250 clients last fiscal year.
Atlas Brown reports 451 clients. They include 388 individual clients, 52 high-net-worth individuals, and 6 corporations and other businesses. Of its assets, 96.6% ($585M across 1,164 accounts) are managed with discretion; $20.4M across 30 accounts are not. It advised 15 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 86% | 34% |
| High-net-worth individuals | 12% | 58% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
| Charitable organizations | 1% | 8% |
| Corporations and other businesses | 1% | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 388 | $205M | 33.8% | $527K |
| High-net-worth individuals | 52 | $350M | 57.8% | $6.73M |
| Pension and profit-sharing plans | Fewer than 5 | $42 | 0.0% | — |
| Charitable organizations | 5 | $50.2M | 8.3% | $10M |
| Corporations and other businesses | 6 | $480K | 0.1% | $80K |
| Total | 451 | $605M | 100% | — |
- Clients
- 388
- Regulatory AUM
- $205M
- AUM share
- 33.8%
- Avg. per client
- $527K
- Clients
- 52
- Regulatory AUM
- $350M
- AUM share
- 57.8%
- Avg. per client
- $6.73M
- Clients
- Fewer than 5
- Regulatory AUM
- $42
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- 5
- Regulatory AUM
- $50.2M
- AUM share
- 8.3%
- Avg. per client
- $10M
- Clients
- 6
- Regulatory AUM
- $480K
- AUM share
- 0.1%
- Avg. per client
- $80K
Total
- Clients
- 451
- Regulatory AUM
- $605M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 15
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Atlas Brown charges 0.50%–2.00% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 2.00% |
| $1M–$5M | 1.00% |
| $5M–$10M | 0.75% |
| $10M–$25M | 0.60% |
| $25M and above | 0.50% |
Fee details and sources
Other fees
- Family Office Services
- Family Office Services, and investment management consulting on a limited basis, are charged an annual flat fee billed quarterly, as agreed in writing.
The leadership team of Atlas Brown includes President Michael Robinson and Chief Compliance Officer Cherri Lamkin. It has 9 employees, 6 of them in advisory roles.
Staff
- 9 employees
- 6 in advisory functions
- 7 state-registered reps
- 1 insurance agent
- 1 soliciting firm
- Owns 10% to 25% of Atlas Brown, Inc.
William Hancock
Control person · since March 2009
- Owns 5% to 10% of Atlas Brown, Inc.
Charles Middleton
Control person · since January 2005
- Owns 5% to 10% of Atlas Brown, Inc.
Mary Hancock
since November 2010
Atlas Brown’s regulatory assets grew from $422M (March 2021) to $605M (March 2026); clients rose from 353 to 451 and employees were 9 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $605M | 451 | 9 | 1 |
| Mar 2025March 2025 | $568M | 448 | 9 | 1 |
| Mar 2024March 2024 | $455M | 440 | 9 | 1 |
| Mar 2023March 2023 | $430M | 388 | 9 | 1 |
| Mar 2022March 2022 | $449M | 353 | 9 | 1 |
| Mar 2021March 2021 | $422M | 353 | 9 | 1 |
Besides its headquarters, Atlas Brown has 0 offices, with 1 listed address in 1 state.
Kentucky · 1 listed address
- 333 East Main Street, Suite 400, LouisvilleHQ
Contact and registration details
- Legal name
- Atlas Brown, Inc.
- Headquarters
- 333 East Main Street, Suite 400, Louisville, KY 40202-1259
- Website
- Not reported
- Phone
- 502-271-2900
- @6458936
- SEC file
- 801-63702
- Founded
- 2004
- Structure
- Delaware corporation
- Fiscal year end
- December
Atlas Brown’s named custodian for separately managed accounts is Fidelity ($491M). Atlas Brown has custody of $147M for 154 clients.
- FidelityNational Financial Services LLC · Boston, MA · $491M100%
At year end, Atlas Brown’s separately managed accounts were mostly in stocks (60%) and funds (17%). Its reported 13F holdings for the quarter ended 31 March 2026 total $332M across 226 positions; the largest are Nvidia Corporation (6.7%), Apple Inc. (5.2%) and Vanguard Total Stock Market ETF (3.3%).
What the accounts hold
- Stocks60%
- Funds17%
- Bonds9%
- U.S. government and agency bonds5%
- State and local bonds3%
- Investment grade corporate bonds1%
- Cash9%
- Other5%
- Limited partnerships and private placements.5%
How many clients does Atlas Brown have?
Atlas Brown has 451 clients and manages $605 million for them, as of March 2026. They include 388 individual clients, 52 high-net-worth individuals, and 6 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 March 2026
What services does Atlas Brown offer?
Atlas Brown provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, business succession planning, estate planning, family office services, insurance, and philanthropic planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Atlas Brown charge?
Atlas Brown charges 0.50%–2.00% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Which custodians does Atlas Brown use?
Atlas Brown’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $491M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 March 2026
How many financial advisors does Atlas Brown have?
Atlas Brown has 7 investment adviser representatives registered with state securities authorities, out of 9 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Atlas Brown invest in?
At the end of its last fiscal year, Atlas Brown’s separately managed accounts held 60% exchange-traded equities, 17% registered funds (mutual funds, ETFs, BDCs), 9% cash and equivalents, 5% U.S. government and agency bonds, 5% other, 3% state and local bonds and 1% investment grade corporate bonds. The 5% other category is described as: Limited Partnerships and Private Placements.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Atlas Brown?
Atlas Brown’s direct owners are William Hancock, Charles Middleton and Mary Hancock, each holding 25% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 27 March 2026
How does Atlas Brown get paid?
Atlas Brown is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Atlas Brown?
Atlas Brown’s main office is at 333 East Main Street, Suite 400, Louisville, KY 40202-1259. Its phone number is 502-271-2900.