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Barlow Wealth Partners

Wealth managementRIA

Louisville, KYCRD 325308Updated

Barlow Wealth Partners is an investment adviser based in Louisville, KY, registered with the SEC since 2023. It provides financial planning and investment management. Its clients include high-net-worth individuals, corporations and other businesses, and individual clients. Its regulatory assets under management total $1.35 billion, as filed on 2 March 2026.

428
Clients
$3.16M
AUM per individual client
6
Advisory staff
1
Offices
0.60–1.00%
Annual fee

From Form ADV filed 2 March 2026SEC record

Services and clients

Barlow Wealth Partners provides financial planning, portfolio management for individuals and small businesses, education planning, estate planning, philanthropic planning, retirement plan services, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.

Barlow Wealth Partners reports 428 clients. They include 312 high-net-worth individuals, 91 individual clients, and 18 corporations and other businesses. Of its assets, 89.2% ($1.21B across 1,194 accounts) are managed with discretion; $146M across 231 accounts are not. A wrap fee program the firm both sponsors and manages holds $1.21B.

Clients and assets by client type
Clients428 clients
Assets$1.35B
Client typeClientsAssets
Individuals (other than HNW)21%2%
High-net-worth individuals73%92%
Charitable organizations2%1%
Corporations and other businesses4%5%
Client breakdown and activity details
Individuals (other than HNW)
Clients
91
Regulatory AUM
$23.1M
AUM share
1.7%
Avg. per client
$254K
High-net-worth individuals
Clients
312
Regulatory AUM
$1.25B
AUM share
92.4%
Avg. per client
$4M
Charitable organizations
Clients
7
Regulatory AUM
$16M
AUM share
1.2%
Avg. per client
$2.29M
Corporations and other businesses
Clients
18
Regulatory AUM
$64.3M
AUM share
4.8%
Avg. per client
$3.57M

Total

Clients
428
Regulatory AUM
$1.35B
AUM share
100%
Avg. per client
$3.16M
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
251–500

Fees and minimums

Barlow Wealth Partners charges 0.60%–1.00% a year for its Fees for Advisory Services. The fee is billed in advance or in arrears and is negotiable. The brochure also prices one other service, listed under fee details.

Fee details and sources

Other fees

Financial Planning and Consulting
Financial planning and ad-hoc consulting are billed hourly at $150 to $750 per hour, or as a negotiated flat fee.

Ownership and people

Barry Barlow owns 25% to 50% of Barlow Wealth Partners. The leadership team of Barlow Wealth Partners includes Chief Compliance Officer Amy Jones. It has 6 employees.

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Staff

  • 6 employees
  • 6 in advisory functions
  • 5 state-registered reps
Who owns the firm
Barlow Wealth Partners, LLC· the adviser
  • Barry Barlow

    Control person · since April 2023

    Owns 25% to 50% of Barlow Wealth Partners, LLC
  • Frank Barlow

    Control person · since April 2023

    Owns 10% to 25% of Barlow Wealth Partners, LLC
  • Amy Jones

    Control person · since April 2023

    Owns 10% to 25% of Barlow Wealth Partners, LLC
  • Christopher McIntosh

    Control person · since April 2023

    Owns 10% to 25% of Barlow Wealth Partners, LLC
  • Christine Book

    Control person · since April 2023

    Owns 5% to 10% of Barlow Wealth Partners, LLC

Growth and acquisitions

Barlow Wealth Partners’ regulatory assets grew 1.5× from $890M (July 2023) to $1.35B (March 2026); clients rose from 256 to 428 and employees from 5 to 6.

By annual filing
Measure
Figures from each annual filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Mar 2026March 2026$1.35B42861
May 2025May 2025$1.22B39761
Jan 2024January 2024$1.01B35761
Jul 2023July 2023$890M25651

Offices and registration details

Besides its headquarters, Barlow Wealth Partners has 0 offices, with 1 listed address in 1 state.

Listed office addresses by state

Kentucky · 1 listed address

  • 3700 Brownsboro Road, LouisvilleHQ

Contact and registration details

Legal name
Barlow Wealth Partners, LLC
Headquarters
3700 Brownsboro Road, Louisville, KY 40207
SEC file
801-127506
Founded
2021
Structure
Delaware LLC
Fiscal year end
December

Custodians

Barlow Wealth Partners’ named custodian for separately managed accounts is Fidelity ($1.22B). Barlow Wealth Partners has custody of $761M for 460 clients.

Reported separately managed account assets by custodian
$1.22B
named custodians
  • FidelityFidelity Brokerage Services LLC · Smithfield, RI · $1.22B100%

Investments and reported holdings

At year end, Barlow Wealth Partners’ separately managed accounts were mostly in stocks (70%) and bonds (27%). Its reported 13F holdings for the quarter ended 30 June 2026 total $926M across 149 positions; the largest are Alphabet Inc. (6.7%), Nvidia Corporation (5.0%) and Microsoft Corp. (4.2%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks70%
  • Funds1%
  • Bonds27%
    • Investment grade corporate bonds17%
    • U.S. government and agency bonds10%
  • Cash2%
Loading reported holdings

Common questions

How many clients does Barlow Wealth Partners have?

Barlow Wealth Partners has 428 clients and manages $1.35 billion for them, as of March 2026. They include 312 high-net-worth individuals, 91 individual clients, and 18 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 2 March 2026

What services does Barlow Wealth Partners offer?

Barlow Wealth Partners provides financial planning, portfolio management for individuals and small businesses, education planning, estate planning, philanthropic planning, retirement plan services, and tax planning.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

How much does Barlow Wealth Partners charge?

Barlow Wealth Partners charges 0.60%–1.00% a year for its Fees for Advisory Services. The fee is billed in advance or in arrears and is negotiable.

Source: BARLOW WEALTH PARTNERS DISCLOSURE BROCHURE AND WRAP FEE PROGRAM BROCHURE, filed 2 October 2026

Which custodians does Barlow Wealth Partners use?

Barlow Wealth Partners’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $1.22B. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 March 2026

How many financial advisors does Barlow Wealth Partners have?

Barlow Wealth Partners has 5 investment adviser representatives registered with state securities authorities, out of 6 employees, and 6 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Barlow Wealth Partners invest in?

At the end of its last fiscal year, Barlow Wealth Partners’ separately managed accounts held 70% exchange-traded equities, 17% investment grade corporate bonds, 10% U.S. government and agency bonds, 2% cash and equivalents and 1% registered funds (mutual funds, ETFs, BDCs).

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Barlow Wealth Partners?

Barlow Wealth Partners’ direct owners are Barry Barlow, Frank Barlow, Amy Jones, Christopher McIntosh and Christine Book, each holding 50% or less.

Source: Form ADV Part 1A, Schedules A and B, filed 2 March 2026

How does Barlow Wealth Partners get paid?

Barlow Wealth Partners is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Barlow Wealth Partners?

Barlow Wealth Partners’ main office is at 3700 Brownsboro Road, Louisville, KY 40207. Its phone number is 502-308-4270. Its website is barlowwealth.com.

Source: Form ADV Part 1A, Item 1.F, filed 2 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 2 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. BARLOW WEALTH PARTNERS DISCLOSURE BROCHURE AND WRAP FEE PROGRAM BROCHURE, submitted 2 October 2026.
  3. IAPD firm record, CRD 325308.
  4. SEC registered adviser data, annual Form ADV amendments filed 21 July 2023 to 2 March 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 14 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from Barlow Wealth Partners, LLC, website.

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