Top 6 financial advisor firms in Santa Rosa

6 SEC-registered financial advisor firms are headquartered in Santa Rosa, CA, with $1.68B in combined regulatory assets under management. The largest by assets are JDH Wealth Management ($495M), Core Wealth Partners ($393M) and Sonoma Allocations ($350M).

6
Financial advisor firms: $1.68B
Their combined AUM: $279M
Median firm AUM: 1,124
Clients of the top 6

The 6 largest by assets

1
JDH Wealth Management
RIA
$495M
0.20% to 1.50% a year
2
Core Wealth Partners
RIA
$393M
0.50% to 1.00% a year
3
Sonoma Allocations
RIA
$350M
Regulatory AUM
4
Madson Wealth Advisors
RIA
$209M
0.25% to 1.50% a year
5
Enspire Wealth Management
RIA
$119M
0.40% to 1.00% a year
6
Swad Wealth Management
RIA
$111M
0.25% to 1.00% a year

Profiles of the top 6

No. 1 · RIA

JDH Wealth Management

JDH Wealth Management is an investment adviser based in Santa Rosa, CA, registered with the SEC since 2015. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $495 million, as filed on 14 April 2026.

JDH Wealth Management charges 0.20%–1.50% a year for its Investment Management Services.

Regulatory AUM: $495M
Clients: 136
Advisory staff: 2
Founded: 2000
Fee schedule: 0.20% to 1.50% a year
Minimum account: $1,000,000
Custodians: Charles Schwab, Fidelity
Headquarters: 181 Concourse Boulevard, Suite A, Santa Rosa, CA 95403
Phone: 707-542-1110
Website: jdhwealth.com

No. 2 · RIA

Core Wealth Partners

Core Wealth Partners is an investment adviser based in Santa Rosa, CA, registered with the SEC since 2022. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $393 million, as filed on 16 February 2026.

Core Wealth Partners charges 0.50%–1.00% a year for its Investment Management Fees.

Regulatory AUM: $393M
Clients: 385
Advisory staff: 5
Founded: 2021
Fee schedule: 0.50% to 1.00% a year
Custodians: Charles Schwab, Capital Client Group
Headquarters: 576 B Street, Suite 2g, Santa Rosa, CA 95401
Phone: 707-568-2400

No. 3 · RIA

Sonoma Allocations

Sonoma Allocations is an investment adviser based in Santa Rosa, CA, registered with the SEC since 2025. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $350 million, as filed on 16 April 2026.

Regulatory AUM: $350M
Clients: 332
Advisory staff: 3
Founded: 2021
Custodians: Charles Schwab
Headquarters: 50 Old Courthouse Square, Suite 300, Santa Rosa, CA 95404
Phone: 707-490-8842
Website: sonomaallocations.com

No. 4 · RIA

Madson Wealth Advisors

Madson Wealth Advisors is an investment adviser based in Santa Rosa, CA, registered with the SEC since 2026. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $209 million, as filed on 28 April 2026.

Madson Wealth Advisors charges 0.25%–1.50% a year for its Asset Management and Comprehensive Portfolio Management.

Regulatory AUM: $209M
Clients: 171
Advisory staff: 2
Founded: 2024
Fee schedule: 0.25% to 1.50% a year
Custodians: Charles Schwab
Headquarters: 1160 North Dutton Ave, Ste 210, Santa Rosa, CA 95401
Phone: 707-578-6850
Website: madsonwealth.com

No. 5 · RIA

Enspire Wealth Management

Enspire Wealth Management is an investment adviser based in Santa Rosa, CA, registered with the SEC since 2023. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $119 million, as filed on 29 September 2026.

Enspire Wealth Management charges 0.40%–1.00% a year for its Investment Management Services.

Regulatory AUM: $119M
Clients: 52
Advisory staff: 2
Fee schedule: 0.40% to 1.00% a year
Custodians: Charles Schwab
Headquarters: 90 South E Street, Suite 300, Santa Rosa, CA 95404
Phone: 707-525-1099
Website: enspirewealth.com

No. 6 · RIA

Swad Wealth Management

Swad Wealth Management is an investment adviser based in Santa Rosa, CA, registered with the SEC since 2026. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $111 million, as filed on 8 July 2026.

Swad Wealth Management charges 0.25%–1.00% a year for its Investment Management Services.

Regulatory AUM: $111M
Clients: 48
Advisory staff: 2
Fee schedule: 0.25% to 1.00% a year
Headquarters: 100 Stony Point RD, Suite 244, Santa Rosa, CA 95401
Phone: 707-899-1010

Questions about financial advisors in Santa Rosa

How many financial advisor firms are headquartered in Santa Rosa?

6 SEC-registered financial advisor firms report their principal office in Santa Rosa, CA, managing $1.68B in regulatory assets between them.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Santa Rosa?

JDH Wealth Management, with $495M in regulatory assets under management on its latest Form ADV. The next largest are Core Wealth Partners ($393M) and Sonoma Allocations ($350M).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Santa Rosa?

The median firm manages $279M in regulatory assets. That is the midpoint of the 6 firms headquartered in Santa Rosa.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Santa Rosa charge?

Of the 6 largest firms, 5 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 1.00% to 1.50% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Santa Rosa?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

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