Sonoma Allocations provides financial planning, portfolio management for individuals and small businesses, pension consulting, education planning, and insurance. Financial planning was provided to 51–100 clients last fiscal year.
Sonoma Allocations reports 332 clients. They include 190 high-net-worth individuals, 138 individual clients and 2 charitable organizations. Of its assets, 100.0% ($350M across 902 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 42% | 42% |
| High-net-worth individuals | 57% | 54% |
| Charitable organizations | <1% | 2% |
| State or municipal government entities | <1% | 1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 138 | $148M | 42.4% | $1.08M |
| High-net-worth individuals | 190 | $190M | 54.4% | $1M |
| Charitable organizations | Fewer than 5 | $6.26M | 1.8% | $3.13M |
| State or municipal government entities | Fewer than 5 | $4.12M | 1.2% | $4.12M |
| Corporations and other businesses | Fewer than 5 | $1.02M | 0.3% | $1.02M |
| Total | 332 | $350M | 100% | — |
- Clients
- 138
- Regulatory AUM
- $148M
- AUM share
- 42.4%
- Avg. per client
- $1.08M
- Clients
- 190
- Regulatory AUM
- $190M
- AUM share
- 54.4%
- Avg. per client
- $1M
- Clients
- Fewer than 5
- Regulatory AUM
- $6.26M
- AUM share
- 1.8%
- Avg. per client
- $3.13M
- Clients
- Fewer than 5
- Regulatory AUM
- $4.12M
- AUM share
- 1.2%
- Avg. per client
- $4.12M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.02M
- AUM share
- 0.3%
- Avg. per client
- $1.02M
Total
- Clients
- 332
- Regulatory AUM
- $350M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Sonoma Allocations is paid through a percentage of assets under management and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial planning
- Negotiated fixed fee for a financial plan of up to $5,000, with 50% payable in advance.
- Pension consulting
- Asset-based fee of up to 1.00% of all plan assets, negotiable and billed monthly or quarterly.
Todd Gomes owns 50% to 75% of Sonoma Allocations. The leadership team of Sonoma Allocations includes Chief Compliance Officer Todd Gomes. It has 4 employees, 3 of them in advisory roles.
Staff
- 4 employees
- 3 in advisory functions
- 3 state-registered reps
- 3 insurance agents
- Owns 50% to 75% of Sonoma Allocations LLC
Todd Gomes
Control person · since May 2021
- Owns 50% to 75% of Sonoma Allocations LLC
Ben Sedillo
Control person · since May 2021
Sonoma Allocations’ regulatory assets grew Infinity× from $0 (May 2025) to $350M (April 2026); employees rose from 2 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Apr 2026April 2026 | $350M | 332 | 4 | 2 |
| May 2025May 2025 | $0 | 0 | 2 | 1 |
Besides its headquarters, Sonoma Allocations has 1 office, with 2 listed addresses in 1 state.
California · 2 listed addresses
- 50 Old Courthouse Square, Suite 300, Santa RosaHQ
- 369 W. Napa Street, Sonoma
Contact and registration details
- Legal name
- Sonoma Allocations LLC
- Headquarters
- 50 Old Courthouse Square, Suite 300, Santa Rosa, CA 95404
- Website
- sonomaallocations.com
- Phone
- 707-490-8842
- @sonoma-allocations-llc
- SEC file
- 801-132529
- Founded
- 2021
- Structure
- California LLC
- Fiscal year end
- December
Sonoma Allocations’ named custodian for separately managed accounts is Charles Schwab ($350M). Sonoma Allocations does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $350M100%
At year end, Sonoma Allocations’ separately managed accounts were mostly in funds (81%) and stocks (16%). Its reported 13F holdings for the quarter ended 30 June 2026 total $322M across 118 positions; the largest are iShares Inc. (14.7%), Invesco Ltd (11.9%) and iShares TR (11.3%).
What the accounts hold
- Stocks16%
- Funds81%
- Bonds2%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash1%
How many clients does Sonoma Allocations have?
Sonoma Allocations has 332 clients and manages $350 million for them, as of April 2026. They include 190 high-net-worth individuals, 138 individual clients and 2 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 April 2026
What services does Sonoma Allocations offer?
Sonoma Allocations provides financial planning, portfolio management for individuals and small businesses, pension consulting, education planning, and insurance.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Sonoma Allocations use?
Sonoma Allocations’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $350M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 April 2026
How many financial advisors does Sonoma Allocations have?
Sonoma Allocations has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Sonoma Allocations invest in?
At the end of its last fiscal year, Sonoma Allocations’ separately managed accounts held 81% registered funds (mutual funds, ETFs, BDCs), 16% exchange-traded equities, 1% state and local bonds, 1% investment grade corporate bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Sonoma Allocations?
Sonoma Allocations’ direct owners are Todd Gomes (50% to 75%) and Ben Sedillo (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 16 April 2026
How does Sonoma Allocations get paid?
Sonoma Allocations is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Sonoma Allocations?
Sonoma Allocations’ main office is at 50 Old Courthouse Square, Suite 300, Santa Rosa, CA 95404. Its phone number is 707-490-8842. Its website is sonomaallocations.com.