Top 10 financial advisor firms in Pasadena

24 SEC-registered financial advisor firms are headquartered in Pasadena, CA, with $14B in combined regulatory assets under management. The largest by assets are Clifford Swan Investment Counsel ($4.48B), Pasadena Private Wealth ($1.62B) and Schnieders Capital Management ($1.06B).

24
Financial advisor firms: $14B
Their combined AUM: $295M
Median firm AUM: 4,153
Clients of the top 10

The 10 largest by assets

1
Clifford Swan Investment Counsel
RIA
$4.48B
0.30% to 1.00% a year
2
Pasadena Private Wealth
RIA
$1.62B
0.45% to 1.25% a year
3
Schnieders Capital Management
RIA
$1.06B
0.50% to 1.50% a year
4
Strategy Asset Managers
RIA
$930M
Up to 2.00% a year
5
WESPAC Advisors SoCal
RIA
$610M
0.85% to 1.25% a year
6
Lawrence W. Kelly & Associates
RIA
$540M
0.65% to 1.00% a year
7
Robert L. Bender, Inc. Dba Robert Bender & Associates
RIA
$511M
0.50% to 1.50% a year
8
Wimmer Associates I
RIA
$476M
Regulatory AUM
9
Sterling Group Wealth Management
RIA
$471M
Regulatory AUM
10
First Wilshire Securities Management
RIA
$415M
1.25% to 1.75% a year

Profiles of the top 10

No. 1 · RIA

Clifford Swan Investment Counsel

Clifford Swan Investment Counsel is an investment adviser based in Pasadena, CA, registered with the SEC since 1999. It provides financial planning and investment management. Its clients include high-net-worth individuals, charitable organizations, and corporations and other businesses. Its regulatory assets under management total $4.48 billion, as filed on 10 February 2026.

Clifford Swan Investment Counsel charges 0.30%–1.00% a year for its Investment Counseling Fees.

Regulatory AUM: $4.48B
Clients: 970
Advisory staff: 17
Founded: 1915
Fee schedule: 0.30% to 1.00% a year
Custodians: Charles Schwab
Headquarters: 177 E. Colorado BLVD, Ste 550, Pasadena, CA 91105-1965
Phone: 626-792-2228
Website: cliffordswan.com

No. 2 · RIA

Pasadena Private Wealth

Pasadena Private Wealth is an investment adviser based in Pasadena, CA, registered with the SEC since 2018. It provides financial planning and investment management. Its clients include high-net-worth individuals, pension and profit-sharing plans, and individual clients. Its regulatory assets under management total $1.62 billion, as filed on 1 October 2026.

Pasadena Private Wealth charges 0.45%–1.25% a year for its Asset Management.

Regulatory AUM: $1.62B
Clients: 524
Advisory staff: 8
Fee schedule: 0.45% to 1.25% a year
Custodians: Fidelity, Charles Schwab
Headquarters: 2 North Lake Avenue, Suite 520, Pasadena, CA 91101
Phone: 626-993-9300
Website: pasadenaprivatewealth.com

No. 3 · RIA

Schnieders Capital Management

Schnieders Capital Management is an investment adviser based in Pasadena, CA, registered with the SEC since 2002. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and other clients. Its regulatory assets under management total $1.06 billion, as filed on 17 August 2026.

Schnieders Capital Management charges 0.50%–1.50% a year for its Portfolio Management Services.

Regulatory AUM: $1.06B
Clients: 481
Advisory staff: 2
Founded: 2002
Fee schedule: 0.50% to 1.50% a year
Custodians: Pershing, Charles Schwab, Merrill Lynch, Pierce, Fenner & Smith
Headquarters: 200 South Los Robles Avenue, Suite 510, Pasadena, CA 91101
Phone: 626-584-6168
Website: schniederscapital.com

No. 4 · RIA

Strategy Asset Managers

Strategy Asset Managers is an investment adviser based in Pasadena, CA, registered with the SEC since 2001. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $930 million, as filed on 11 June 2026.

Strategy Asset Managers charges up to 2.00% a year for its Comprehensive Asset Management.

Regulatory AUM: $930M
Clients: 633
Advisory staff: 10
Founded: 2001
Fee schedule: Up to 2.00% a year
Custodians: Charles Schwab
Headquarters: 790 E. Colorado BLVD, Suite 200, Pasadena, CA 91101
Phone: 626-657-0559
Website: strategyassetmanagers.com

No. 5 · RIA

WESPAC Advisors SoCal

WESPAC Advisors SoCal is an investment adviser based in Pasadena, CA, registered with the SEC since 2012. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $610 million, as filed on 12 June 2026.

WESPAC Advisors SoCal charges 0.85%–1.25% a year for its Investment Management Services.

Regulatory AUM: $610M
Clients: 411
Advisory staff: 8
Founded: 2011
Fee schedule: 0.85% to 1.25% a year
Custodians: Charles Schwab, Fidelity
Headquarters: 225 S. Lake Avenue, Suite 1170, Pasadena, CA 91101
Phone: 626-304-9888
Website: stonemarkwealth.com

No. 6 · RIA

Lawrence W. Kelly & Associates

Lawrence W. Kelly & Associates is an investment adviser based in Pasadena, CA, registered with the SEC since 1985. It provides investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $540 million, as filed on 26 March 2026.

Lawrence W. Kelly & Associates charges 0.65%–1.00% a year for its Account Management.

Regulatory AUM: $540M
Clients: 83
Advisory staff: 2
Fee schedule: 0.65% to 1.00% a year
Custodians: US Bank, NA, Fidelity, Charles Schwab
Headquarters: 199 South Los Robles Avenue, Suite 850, Pasadena, CA 91101-2461
Phone: 626-449-9500
Website: lkainvestments.com

No. 7 · RIA

Robert L. Bender, Inc. Dba Robert Bender & Associates

Robert L. Bender, Inc. Dba Robert Bender & Associates is an investment adviser based in Pasadena, CA, registered with the SEC since 1978. It provides investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $511 million, as filed on 10 February 2026.

Robert L. Bender, Inc. Dba Robert Bender & Associates charges 0.50%–1.50% a year for its Asset Management.

Regulatory AUM: $511M
Clients: 341
Advisory staff: 2
Founded: 1972
Fee schedule: 0.50% to 1.50% a year
Custodians: Charles Schwab
Headquarters: 199 S. Los Robles Avenue, Suite 530, Pasadena, CA 91101
Phone: 626-397-9072
Website: robertbender.com

No. 8 · RIA

Wimmer Associates I

Wimmer Associates I is an investment adviser based in Pasadena, CA, registered with the SEC since 2004. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $476 million, as filed on 27 April 2026.

Regulatory AUM: $476M
Clients: 143
Advisory staff: 4
Founded: 2003
Custodians: Charles Schwab, Fidelity
Headquarters: 155 North Lake Avenue, Suite 440, Pasadena, CA 91101-1848
Phone: 626-683-3150

No. 9 · RIA

Sterling Group Wealth Management

Sterling Group Wealth Management is an investment adviser based in Pasadena, CA, registered with the SEC since 2012. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $471 million, as filed on 30 March 2026.

Regulatory AUM: $471M
Clients: 281
Advisory staff: 5
Founded: 1990
Custodians: LPL Financial, Charles Schwab
Headquarters: 225 S. Lake Avenue, Suite 1075, Pasadena, CA 91101
Phone: 626-440-5995
Website: tsgadvisor.com

No. 10 · RIA

First Wilshire Securities Management

First Wilshire Securities Management is an investment adviser based in Pasadena, CA, registered with the SEC since 1980. It provides financial planning and investment management. Its clients include high-net-worth individuals, pooled investment vehicles and individual clients. Its regulatory assets under management total $415 million, as filed on 5 May 2026.

First Wilshire Securities Management charges 1.25%–1.75% a year for its Separately Managed Accounts.

Regulatory AUM: $415M
Clients: 286
Advisory staff: 6
Fee schedule: 1.25% to 1.75% a year
Minimum account: $500,000
Custodians: Charles Schwab
Headquarters: 200 South Los Robles Ave., Suite 620, Pasadena, CA 91101
Phone: 626-796-6622
Website: firstwilshire.com

Questions about financial advisors in Pasadena

How many financial advisor firms are headquartered in Pasadena?

24 SEC-registered financial advisor firms report their principal office in Pasadena, CA, managing $14B in regulatory assets between them. The other 13 advisers headquartered in the city are broker-dealers, other kinds of wealth firm, or fund and institutional managers.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Pasadena?

Clifford Swan Investment Counsel, with $4.48B in regulatory assets under management on its latest Form ADV. The next largest are Pasadena Private Wealth ($1.62B) and Schnieders Capital Management ($1.06B).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Pasadena?

The median firm manages $295M in regulatory assets. That is the midpoint of the 24 firms headquartered in Pasadena.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Pasadena charge?

Of the 10 largest firms, 8 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 1.00% to 2.00% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Pasadena?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

Pasadena has 24 financial advisor firms; see every adviser in the city →

The 10 largest by assets

Profiles of the top 10

Questions about financial advisors in Pasadena

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