Strategy Asset Managers provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, education planning, estate planning, family office services, insurance, philanthropic planning, and tax planning. Financial planning was provided to 101–250 clients last fiscal year. The firm advises 2 private funds.
Strategy Asset Managers reports 633 clients. They include 384 individual clients, 214 high-net-worth individuals and 13 charitable organizations. Of its assets, 100.0% ($930M across 1,458 accounts) are managed with discretion. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 61% | 17% |
| High-net-worth individuals | 34% | 72% |
| Pooled investment vehicles | <1% | 1% |
| Pension and profit-sharing plans | 2% | 6% |
| Charitable organizations | 2% | 3% |
| Other client typesCorporations and other businesses | 1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 384 | $156M | 16.8% | $406K |
| High-net-worth individuals | 214 | $668M | 71.8% | $3.12M |
| Pooled investment vehicles | 2 | $11.4M | 1.2% | $5.7M |
| Pension and profit-sharing plans | 12 | $59.5M | 6.4% | $4.96M |
| Charitable organizations | 13 | $27.5M | 3.0% | $2.12M |
| Corporations and other businesses | 8 | $8.03M | 0.9% | $1M |
| Total | 633 | $930M | 100% | $1.47M |
- Clients
- 384
- Regulatory AUM
- $156M
- AUM share
- 16.8%
- Avg. per client
- $406K
- Clients
- 214
- Regulatory AUM
- $668M
- AUM share
- 71.8%
- Avg. per client
- $3.12M
- Clients
- 2
- Regulatory AUM
- $11.4M
- AUM share
- 1.2%
- Avg. per client
- $5.7M
- Clients
- 12
- Regulatory AUM
- $59.5M
- AUM share
- 6.4%
- Avg. per client
- $4.96M
- Clients
- 13
- Regulatory AUM
- $27.5M
- AUM share
- 3.0%
- Avg. per client
- $2.12M
- Clients
- 8
- Regulatory AUM
- $8.03M
- AUM share
- 0.9%
- Avg. per client
- $1M
Total
- Clients
- 633
- Regulatory AUM
- $930M
- AUM share
- 100%
- Avg. per client
- $1.47M
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 2
- Financial planning clients last fiscal year
- 101–250
Strategy Asset Managers charges up to 2.00% a year for its Comprehensive Asset Management. The fee is billed in advance and is negotiable. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Hourly fees up to $400, or flat fees ranging from $1,500 to $20,000, depending on scope and complexity.
- Retirement Plan Consulting
- A fee based on plan assets that will not exceed 1.00% of plan assets.
- Strategy Family Office
- A negotiated flat annual fee set in the advisory agreement, charged as a fixed dollar amount and generally not exceeding $1 million per year.
Hulick Capital Management LLC owns 75% or more of Strategy Asset Managers and is in turn owned by Thomas Hulick (25–50%). Thomas Hulick is CEO; the leadership team includes Chief Compliance Officer Thomas Hulick. It has 10 employees.
Staff
- 10 employees
- 10 in advisory functions
- 10 state-registered reps
- 2 broker-dealer reps
- 2 insurance agents
- Owns 75% or more of Strategy Asset Managers L.L.C.
Hulick Capital Management LLC
Control person · since January 2016
- Owns 25% to 50% of Hulick Capital Management LLC
Thomas Hulick
Control person · since March 2013
Strategy Asset Managers’ regulatory assets grew 1.6× from $584M (June 2021) to $930M (June 2026); clients rose from 494 to 633 and employees from 7 to 10. Between 2020 and 2022, 2 advisory firms joined it. The largest by last filed assets was Ascend Financial Consultants ($120M, February 2022, the most recent).
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jun 2026June 2026 | $930M | 633 | 10 | 3 |
| Apr 2025April 2025 | $742M | 572 | 9 | 3 |
| Mar 2024March 2024 | $631M | 507 | 12 | 3 |
| Mar 2023March 2023 | $593M | 463 | 12 | 4 |
| Apr 2022April 2022 | $677M | 464 | 9 | 4 |
| Jun 2021June 2021 | $584M | 494 | 7 | 4 |
Firms that joined
20221 joined
- Ascend Financial ConsultantsLast filed AUM $120M
20201 joined
- Hulick Capital Management (Holly Street Wealth Advisors)No filed AUM
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, Strategy Asset Managers has 2 offices, with 3 listed addresses across 3 states.
California · 1 listed address
- 790 E. Colorado BLVD, Suite 200, PasadenaHQ
Connecticut · 1 listed address
- 274 Riverside Avenue, Westport
New Jersey · 1 listed address
- 50 Tice BLVD., Woodcliff Lake
Other business names
Strategy Asset Managers has reported 1 other business name to the SEC.
- Holly Street Wealth Advisors
Contact and registration details
- Legal name
- Strategy Asset Managers L.L.C.
- Headquarters
- 790 E. Colorado BLVD, Suite 200, Pasadena, CA 91101
- Website
- strategyassetmanagers.com
- Phone
- 626-657-0559
- @strategy-asset-managers-llc-
- SEC file
- 801-60049
- Founded
- 2001
- Structure
- Delaware LLC
- Fiscal year end
- December
Strategy Asset Managers’ named custodian for separately managed accounts is Charles Schwab ($725M). Strategy Asset Managers has custody of $54.3M for 71 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $725M100%
At year end, Strategy Asset Managers’ separately managed accounts were mostly in stocks (76%) and bonds (12%). Its reported 13F holdings for the quarter ended 30 June 2026 total $670M across 265 positions; the largest are Broadcom Inc. (4.4%), Alphabet Inc. (3.8%) and Eli Lilly & CO (3.6%).
What the accounts hold
- Stocks76%
- Funds1%
- Bonds12%
- Investment grade corporate bonds8%
- U.S. government and agency bonds2%
- State and local bonds2%
- Cash9%
Filed values cover 98%. The neutral 2% gap has no reported category.
How many clients does Strategy Asset Managers have?
Strategy Asset Managers has 633 clients and manages $930 million for them, as of June 2026. They include 384 individual clients, 214 high-net-worth individuals and 13 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 11 June 2026
What services does Strategy Asset Managers offer?
Strategy Asset Managers provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, education planning, estate planning, family office services, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Strategy Asset Managers charge?
Strategy Asset Managers charges up to 2.00% a year for its Comprehensive Asset Management. The fee is billed in advance and is negotiable.
Source: STRATEGY ASSET MANGERS, LLC FORM ADV 2A, filed 7 October 2026
Which custodians does Strategy Asset Managers use?
Strategy Asset Managers’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $725M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 11 June 2026
How many financial advisors does Strategy Asset Managers have?
Strategy Asset Managers has 10 investment adviser representatives registered with state securities authorities, out of 10 employees, and 10 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Strategy Asset Managers invest in?
At the end of its last fiscal year, Strategy Asset Managers’ separately managed accounts held 76% exchange-traded equities, 9% cash and equivalents, 8% investment grade corporate bonds, 2% U.S. government and agency bonds, 2% state and local bonds and 1% pooled vehicles (private funds and similar). It advises 2 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Strategy Asset Managers?
Strategy Asset Managers is owned through a holding company by Thomas Hulick. Its direct owner is Hulick Capital Management LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 11 June 2026
How does Strategy Asset Managers get paid?
Strategy Asset Managers is paid through a percentage of assets under management, hourly charges, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Strategy Asset Managers?
Strategy Asset Managers’ main office is at 790 E. Colorado BLVD, Suite 200, Pasadena, CA 91101. Its phone number is 626-657-0559. Its website is strategyassetmanagers.com.