Windsor Capital Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting. Financial planning was provided to 1–10 clients last fiscal year.
Windsor Capital Management reports 543 clients. They include 275 individual clients, 183 high-net-worth individuals, and 66 pension and profit-sharing plans. Of its assets, 100.0% ($703M across 1,204 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 51% | 35% |
| High-net-worth individuals | 34% | 53% |
| Pension and profit-sharing plans | 12% | 7% |
| Charitable organizations | 1% | 1% |
| Corporations and other businesses | 2% | 3% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 275 | $250M | 35.5% | $908K |
| High-net-worth individuals | 183 | $374M | 53.2% | $2.05M |
| Pension and profit-sharing plans | 66 | $46.1M | 6.5% | $698K |
| Charitable organizations | 6 | $8.94M | 1.3% | $1.49M |
| Corporations and other businesses | 13 | $24.4M | 3.5% | $1.88M |
| Total | 543 | $703M | 100% | $1.3M |
- Clients
- 275
- Regulatory AUM
- $250M
- AUM share
- 35.5%
- Avg. per client
- $908K
- Clients
- 183
- Regulatory AUM
- $374M
- AUM share
- 53.2%
- Avg. per client
- $2.05M
- Clients
- 66
- Regulatory AUM
- $46.1M
- AUM share
- 6.5%
- Avg. per client
- $698K
- Clients
- 6
- Regulatory AUM
- $8.94M
- AUM share
- 1.3%
- Avg. per client
- $1.49M
- Clients
- 13
- Regulatory AUM
- $24.4M
- AUM share
- 3.5%
- Avg. per client
- $1.88M
Total
- Clients
- 543
- Regulatory AUM
- $703M
- AUM share
- 100%
- Avg. per client
- $1.3M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Windsor Capital Management charges 0.35%–1.00% a year for its Portfolio Management Services. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Advisory Consulting Services
- Consulting fees may be an asset-based fee, a fixed retainer, an hourly fee or a combination, negotiated case by case under a written engagement letter.
Whitehurst Financial Services, Inc. owns 50% to 75% of Windsor Capital Management and is in turn owned by Darren Whitehurst (75% or more). The leadership team of Windsor Capital Management includes Chief Compliance Officer Donald Peppler. It has 8 employees, 5 of them in advisory roles.
Leadership
- Donald PepplerChief Compliance Officer
- Darren WhitehurstChief Manager
Investment adviser representatives
6 representatives listed in the SEC register as of 9 October 2026.
Staff
- 8 employees
- 5 in advisory functions
- 5 state-registered reps
- Owns 50% to 75% of Windsor Capital Management, LLC
Whitehurst Financial Services, Inc.
Control person · since January 2001
- Owns 75% or more of Whitehurst Financial Services, Inc.
Darren Whitehurst
Control person · since February 1999
- Owns 25% to 50% of Windsor Capital Management, LLC
Peppler Capital Advisors, Inc
Control person · since September 2009
- Owns 75% or more of Peppler Capital Advisors, Inc
Donald Peppler
Control person · since January 2008
Windsor Capital Management’s regulatory assets grew from $615M (July 2021) to $703M (January 2026); clients fell from 607 to 543 and employees from 9 to 8.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| January 2026 | $703M | 543 | 8 | 4 |
| April 2025 | $665M | 561 | 8 | 4 |
| January 2024 | $620M | 578 | 8 | 5 |
| January 2023 | $587M | 606 | 8 | 5 |
| February 2022 | $626M | 609 | 8 | 5 |
| July 2021 | $615M | 607 | 9 | 5 |
Besides its headquarters, Windsor Capital Management has 3 offices (2 private residences, listed without an address), with 2 listed addresses in Arizona and Illinois.
Arizona · 1 listed address
- 20860 North Tatum BLVD., Suite 220, PhoenixHQ
Illinois · 1 listed address
- 2021 Midwest Road, Suite 200, Oak Brook
Contact and registration details
- Legal name
- Windsor Capital Management, LLC
- Headquarters
- 20860 North Tatum BLVD., Suite 220, Phoenix, AZ 85050
- Website
- windsoradvisor.com
- Phone
- 480-515-3514
- SEC file
- 801-64200
- Founded
- 2000
- Structure
- Minnesota LLC
- Fiscal year end
- December
Windsor Capital Management uses Charles Schwab ($703M) as custodian for its separately managed accounts. Windsor Capital Management does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $703M100%
At year end, Windsor Capital Management’s separately managed accounts were mostly in stocks (51%) and bonds (47%). Its reported 13F holdings for the quarter ended 30 June 2026 total $385M across 127 positions; the largest are iShares TR (11.5%), SPDR Series Trust (5.3%) and SPDR Series Trust (5.1%).
What the accounts hold
- Stocks51%
- Bonds47%
- Investment grade corporate bonds36%
- State and local bonds5%
- U.S. government and agency bonds4%
- High-yield corporate bonds2%
- Cash2%
Reported 13F holdings
- $385M
- Reported 13F value
- 127
- Positions
- 47.7%
- In the 10 largest
- +8.4%
- Value vs. prior quarter
- iShares TR · Core S&P500 ETF11.5%
- SPDR Series Trust · ST Str P500val5.3%
- SPDR Series Trust · ST Str P500etf5.1%
- iShares TR · Core S&P Mcp ETF4.9%
- iShares TR · Esg AW MSCI Eafe4.7%
- SPDR Series Trust · ST Str Sp600 Sml4.4%
- iShares TR · Ibds Dec28 ETF3.4%
- iShares TR · Ibonds Dec 293.4%
- SPDR Series Trust · ST Str P400mid2.8%
- iShares TR · Ibonds Dec 20312.3%
Together, the ten largest are 47.7% of reported value.
How many clients does Windsor Capital Management have?
Windsor Capital Management has 543 clients and manages $703 million for them, as of January 2026. They include 275 individual clients, 183 high-net-worth individuals, and 66 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 January 2026
What services does Windsor Capital Management offer?
Windsor Capital Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Windsor Capital Management charge?
Windsor Capital Management charges 0.35%–1.00% a year for its Portfolio Management Services. The fee is billed in advance and is negotiable.
Source: WINDSOR CAPITAL MANAGEMENT, LLC ADV BROCHURE, filed 16 January 2026
Which custodians does Windsor Capital Management use?
Windsor Capital Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $703M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 January 2026
How many financial advisors does Windsor Capital Management have?
Windsor Capital Management has 5 investment adviser representatives registered with state securities authorities, out of 8 employees, and 5 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Windsor Capital Management invest in?
At the end of its last fiscal year, Windsor Capital Management’s separately managed accounts held 51% exchange-traded equities, 36% investment grade corporate bonds, 5% state and local bonds, 4% U.S. government and agency bonds, 2% high-yield corporate bonds and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Windsor Capital Management?
Windsor Capital Management is owned through holding companies by Darren Whitehurst and Donald Peppler. Its direct owners are Whitehurst Financial Services, Inc. (50% to 75%) and Peppler Capital Advisors, Inc (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 16 January 2026
How does Windsor Capital Management get paid?
Windsor Capital Management is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Windsor Capital Management registered with the SEC?
Yes, Windsor Capital Management has been registered with the SEC as an investment adviser since 28 April 2005. Its CRD number is 116593 and its SEC file number is 801-64200.
Source: Form ADV Part 1A, Item 1, filed 16 January 2026; IAPD firm record
How do I contact Windsor Capital Management?
Windsor Capital Management’s main office is at 20860 North Tatum BLVD., Suite 220, Phoenix, AZ 85050. Its phone number is 480-515-3514. Its website is windsoradvisor.com.