Storms & Rowdon Financial Services provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Storms & Rowdon Financial Services reports 228 clients. They include 198 individual clients, 24 high-net-worth individuals, and 6 corporations and other businesses. Of its assets, 100.0% ($141M across 411 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 87% | 36% |
| High-net-worth individuals | 11% | 59% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
| Charitable organizations | Fewer than 5 | 4% |
| Corporations and other businesses | 3% | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 198 | $51M | 36.1% | $258K |
| High-net-worth individuals | 24 | $83.8M | 59.4% | $3.49M |
| Pension and profit-sharing plans | Fewer than 5 | $768K | 0.5% | — |
| Charitable organizations | Fewer than 5 | $5.3M | 3.8% | — |
| Corporations and other businesses | 6 | $252K | 0.2% | $42.1K |
| Total | 228 | $141M | 100% | — |
- Clients
- 198
- Regulatory AUM
- $51M
- AUM share
- 36.1%
- Avg. per client
- $258K
- Clients
- 24
- Regulatory AUM
- $83.8M
- AUM share
- 59.4%
- Avg. per client
- $3.49M
- Clients
- Fewer than 5
- Regulatory AUM
- $768K
- AUM share
- 0.5%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $5.3M
- AUM share
- 3.8%
- Avg. per client
- —
- Clients
- 6
- Regulatory AUM
- $252K
- AUM share
- 0.2%
- Avg. per client
- $42.1K
Total
- Clients
- 228
- Regulatory AUM
- $141M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Storms & Rowdon Financial Services charges 0.65%–1.00% a year for its Investment Management Services. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Financial planning is billed hourly at $200 to $300 per hour, or as a fixed fee negotiated from the expected hours; fees may be negotiable.
Wade Rowdon owns 50% to 75% of Storms & Rowdon Financial Services. The leadership team of Storms & Rowdon Financial Services includes President Wade Rowdon and Chief Compliance Officer Keith Storms. It has 4 employees, 3 of them in advisory roles.
Leadership
- Wade RowdonPresident and Financial Advisor
- Keith StormsVice President, Chief Compliance Officer, and Financial Advisor
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 4 employees
- 3 in advisory functions
- 3 state-registered reps
- 2 insurance agents
- Owns 50% to 75% of Storms & Rowdon Financial Services, Inc.
Wade Rowdon
Control person · since March 2025
- Owns 50% to 75% of Storms & Rowdon Financial Services, Inc.
Keith Storms
Control person · since March 2025
Storms & Rowdon Financial Services’ regulatory assets grew from $125M (July 2025) to $141M (July 2026); clients were 228 in both filings and employees rose from 3 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $141M | 228 | 4 | 1 |
| July 2025 | $125M | 236 | 3 | 1 |
Besides its headquarters, Storms & Rowdon Financial Services has 0 offices, with 1 listed address in Florida.
Florida · 1 listed address
- 1230 U.S. Highway 1, Ste 5, Ormond BeachHQ
Contact and registration details
- Legal name
- Storms & Rowdon Financial Services, Inc.
- Headquarters
- 1230 U.S. Highway 1, Ste 5, Ormond Beach, FL 32174
- Website
- stormsandrowdon.com
- Phone
- 386-677-0191
- SEC file
- 801-132156
- Structure
- Florida corporation
- Fiscal year end
- December
Storms & Rowdon Financial Services uses Raymond James ($138M) as custodian for its separately managed accounts. Storms & Rowdon Financial Services does not have custody of client assets.
- Raymond JamesRaymond James Financial Services, Inc. · St. Petersburg, FL · $138M100%
At year end, Storms & Rowdon Financial Services’ separately managed accounts were mostly in stocks (75%) and cash (13%).
What the accounts hold
- Stocks75%
- Funds7%
- Bonds5%
- State and local bonds2%
- Investment grade corporate bonds2%
- U.S. government and agency bonds1%
- Cash13%
How many clients does Storms & Rowdon Financial Services have?
Storms & Rowdon Financial Services has 228 clients and manages $141 million for them, as of July 2026. They include 198 individual clients, 24 high-net-worth individuals, and 6 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 10 July 2026
What services does Storms & Rowdon Financial Services offer?
Storms & Rowdon Financial Services provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Storms & Rowdon Financial Services charge?
Storms & Rowdon Financial Services charges 0.65%–1.00% a year for its Investment Management Services. The fee is billed in advance and is negotiable.
Source: STORMS & ROWDON FINANCIAL SERVICES, INC. DISCLOSURE BROCHURE, filed 10 July 2026
Which custodians does Storms & Rowdon Financial Services use?
Storms & Rowdon Financial Services’ separately managed account assets are held at Raymond James Financial Services, Inc. (St. Petersburg, FL), with $138M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 10 July 2026
How many financial advisors does Storms & Rowdon Financial Services have?
Storms & Rowdon Financial Services has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Storms & Rowdon Financial Services invest in?
At the end of its last fiscal year, Storms & Rowdon Financial Services’ separately managed accounts held 75% exchange-traded equities, 13% cash and equivalents, 7% registered funds (mutual funds, ETFs, BDCs), 2% state and local bonds, 2% investment grade corporate bonds and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Storms & Rowdon Financial Services?
Storms & Rowdon Financial Services’ direct owners are Wade Rowdon (50% to 75%) and Keith Storms (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 10 July 2026
How does Storms & Rowdon Financial Services get paid?
Storms & Rowdon Financial Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Storms & Rowdon Financial Services registered with the SEC?
Yes, Storms & Rowdon Financial Services has been registered with the SEC as an investment adviser since 12 March 2025. Its CRD number is 334690 and its SEC file number is 801-132156.
Source: Form ADV Part 1A, Item 1, filed 10 July 2026; IAPD firm record
How do I contact Storms & Rowdon Financial Services?
Storms & Rowdon Financial Services’ main office is at 1230 U.S. Highway 1, Ste 5, Ormond Beach, FL 32174. Its phone number is 386-677-0191. Its website is stormsandrowdon.com.