Sfga provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 26–50 clients last fiscal year.
Sfga reports 458 clients. They include 379 individual clients and 79 high-net-worth individuals. Of its assets, 97.4% ($107M across 991 accounts) are managed with discretion; $2.9M across 11 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 83% | 62% |
| High-net-worth individuals | 17% | 37% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 379 | $68.6M | 62.3% | $181K |
| High-net-worth individuals | 79 | $41M | 37.2% | $519K |
| Pension and profit-sharing plans | Fewer than 5 | $508K | 0.5% | — |
| Total | 458 | $110M | 100% | — |
- Clients
- 379
- Regulatory AUM
- $68.6M
- AUM share
- 62.3%
- Avg. per client
- $181K
- Clients
- 79
- Regulatory AUM
- $41M
- AUM share
- 37.2%
- Avg. per client
- $519K
- Clients
- Fewer than 5
- Regulatory AUM
- $508K
- AUM share
- 0.5%
- Avg. per client
- —
Total
- Clients
- 458
- Regulatory AUM
- $110M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Sfga charges 1.50%–2.55% a year for its Portfolio Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices 4 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 2.55% |
| $1M and above | 1.50% |
Fee details and sources
Other fees
- Commissionable Variable Annuity and VUL Portfolios
- Sub-accounts of commissionable variable annuities and variable universal life policies: maximum 1.85% on the first $1,000,000 and 1.00% above it; fees waived for the first 12 months, which may vary.
- Financial Consultation Services
- Financial consultation is a fixed annual fee of $500 to $10,000 per year, billed quarterly in advance.
- Financial Planning Services
- Financial planning is a fixed fee of $500 to $10,000, varying with the client's complexity, agreed before the engagement and due in advance.
- Retirement Plan Services
- Plan fiduciary and non-fiduciary services are priced as a percentage of plan assets (not above the portfolio management maximum), an hourly fee, a flat rate or a rate per participant.
Herbert Shiraishi owns 75% or more of Sfga. The leadership team of Sfga includes Chief Compliance Officer Grant Arita. It has 5 employees.
Staff
- 5 employees
- 5 in advisory functions
- 5 state-registered reps
- 5 broker-dealer reps
- 5 insurance agents
- Owns 75% or more of Sfga LLC
Herbert Shiraishi
Control person · since July 2013
Sfga’s regulatory assets fell from $131M (July 2021) to $110M (May 2026); clients fell from 518 to 458 and employees from 6 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| May 2026May 2026 | $110M | 458 | 5 | 2 |
| Feb 2025February 2025 | $118M | 497 | 5 | 2 |
| Mar 2024March 2024 | $125M | 510 | 6 | 2 |
| Jan 2023January 2023 | $133M | 536 | 6 | 2 |
| Feb 2022February 2022 | $134M | 547 | 6 | 2 |
| Jul 2021July 2021 | $131M | 518 | 6 | 2 |
Besides its headquarters, Sfga has 1 office, with 2 listed addresses in 1 state.
Hawaii · 2 listed addresses
- 1357 Kapiolani BLVD, Ste 1140, HonoluluHQ
- 116 Hualalai Street, Suite 100, Hilo
Contact and registration details
- Legal name
- Sfga LLC
- Headquarters
- 1357 Kapiolani BLVD, Ste 1140, Honolulu, HI 96814
- Website
- shiraishifinancialgroup.com
- Phone
- 808-951-7185
- SEC file
- 801-107307
- Structure
- Hawaii LLC
- Fiscal year end
- December
Sfga’s named custodians for separately managed accounts are Nationwide Investment Services ($44.3M, 52%), Security Distributors ($21.6M, 25%) and Axos Clearing ($19.7M, 23%). Sfga does not have custody of client assets.
- Nationwide Investment ServicesNationwide Investment Services Corporation · Columbus, OH · $44.3M52%
- Axos ClearingAxos Clearing LLC · Centennial, CO · $19.7M23%
- Security DistributorsSecurity Distributors, LLC · Topeka, KS · $21.6M25%
At year end, Sfga’s separately managed accounts were mostly in funds (85%) and cash (15%).
What the accounts hold
- Funds85%
- Cash15%
How many clients does Sfga have?
Sfga has 458 clients and manages $110 million for them, as of May 2026. They include 379 individual clients and 79 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 6 May 2026
What services does Sfga offer?
Sfga provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Sfga charge?
Sfga charges 1.50%–2.55% a year for its Portfolio Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Which custodians does Sfga use?
Sfga’s separately managed account assets are held at Nationwide Investment Services Corporation (Columbus, OH), with $44.3M, Security Distributors, LLC (Topeka, KS), with $21.6M and Axos Clearing LLC (Centennial, CO), with $19.7M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 6 May 2026
How many financial advisors does Sfga have?
Sfga has 5 investment adviser representatives registered with state securities authorities, out of 5 employees, and 5 perform investment advisory functions. 5 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Sfga invest in?
At the end of its last fiscal year, Sfga’s separately managed accounts held 85% registered funds (mutual funds, ETFs, BDCs) and 15% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Sfga?
Sfga’s direct owner is Herbert Shiraishi (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 6 May 2026
How does Sfga get paid?
Sfga is paid through a percentage of assets under management, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Sfga?
Sfga’s main office is at 1357 Kapiolani BLVD, Ste 1140, Honolulu, HI 96814. Its phone number is 808-951-7185. Its website is shiraishifinancialgroup.com.