Rubicon Advisors, GP provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Rubicon Advisors, GP reports 1,391 clients. They include 1,070 individual clients, 300 high-net-worth individuals, and 9 corporations and other businesses. Of its assets, 100.0% ($421M across 2,219 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $42.3M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 77% | 40% |
| High-net-worth individuals | 22% | 58% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,070 | $170M | 40.4% | $159K |
| High-net-worth individuals | 300 | $243M | 57.8% | $811K |
| Pension and profit-sharing plans | 7 | $902K | 0.2% | $129K |
| Charitable organizations | 5 | $3.48M | 0.8% | $695K |
| Corporations and other businesses | 9 | $3.16M | 0.8% | $351K |
| Total | 1,391 | $421M | 100% | $302K |
- Clients
- 1,070
- Regulatory AUM
- $170M
- AUM share
- 40.4%
- Avg. per client
- $159K
- Clients
- 300
- Regulatory AUM
- $243M
- AUM share
- 57.8%
- Avg. per client
- $811K
- Clients
- 7
- Regulatory AUM
- $902K
- AUM share
- 0.2%
- Avg. per client
- $129K
- Clients
- 5
- Regulatory AUM
- $3.48M
- AUM share
- 0.8%
- Avg. per client
- $695K
- Clients
- 9
- Regulatory AUM
- $3.16M
- AUM share
- 0.8%
- Avg. per client
- $351K
Total
- Clients
- 1,391
- Regulatory AUM
- $421M
- AUM share
- 100%
- Avg. per client
- $302K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Rubicon Advisors, GP is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning & Consulting
- Hourly fee not to exceed $350; flat fees not to exceed $5,000. Fee-paying arrangements are set case by case in the consulting agreement.
Brian Russell owns 50% to 75% of Rubicon Advisors, GP. The leadership team of Rubicon Advisors, GP includes Chief Financial Officer Brian Russell and Chief Compliance Officer Steven Boero. It has 20 employees, 19 of them in advisory roles.
Staff
- 20 employees
- 19 in advisory functions
- 9 state-registered reps
- 9 broker-dealer reps
- 8 insurance agents
- Owns 50% to 75% of Rubicon Advisors, GP
Brian Russell
Control person · since March 2015
- Owns 50% to 75% of Rubicon Advisors, GP
Steven Boero
Control person · since March 2015
Rubicon Advisors, GP’s regulatory assets grew 1.6× from $260M (March 2021) to $421M (September 2026); clients rose from 1,112 to 1,391 and employees from 16 to 20.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $421M | 1,391 | 20 | 6 |
| Mar 2025March 2025 | $340M | 1,278 | 18 | 6 |
| Mar 2024March 2024 | $294M | 1,574 | 17 | 6 |
| Apr 2023April 2023 | $287M | 1,205 | 18 | 7 |
| Mar 2022March 2022 | $320M | 1,136 | 18 | 5 |
| Mar 2021March 2021 | $260M | 1,112 | 16 | 6 |
Besides its headquarters, Rubicon Advisors, GP has 5 offices, with 6 listed addresses across 2 states.
California · 5 listed addresses
- 1640 East Cypress, Suite A, ReddingHQ
- 2650 Larkspur Lane, Redding
- 1420 Fairlane Road, Yreka
- 2998 Douglas BLVD, Roseville
- 2619 Forest Ave., Chico
Oregon · 1 listed address
- 315 Se 7th St., Grants Pass
Contact and registration details
- Legal name
- Rubicon Advisors, GP
- Headquarters
- 1640 East Cypress, Suite A, Redding, CA 96002
- Website
- Not reported
- Phone
- 530-223-5357
- SEC file
- 801-109012
- Structure
- California partnership
- Fiscal year end
- December
Rubicon Advisors, GP’s named custodian for separately managed accounts is LPL Financial ($421M). Rubicon Advisors, GP has custody of $106M for 333 clients.
- LPL FinancialLPL Financial LLC · Boston, MA · $421M100%
At year end, Rubicon Advisors, GP’s separately managed accounts were mostly in funds (71%) and stocks (16%). Its reported 13F holdings for the quarter ended 30 June 2026 total $137M across 86 positions; the largest are Apple Inc. (10.3%), Tesla Inc. (6.7%) and Nvidia Corporation (5.8%).
What the accounts hold
- Stocks16%
- Funds71%
- Registered funds70%
- Pooled vehicles1%
- Bonds5%
- High-yield corporate bonds2%
- U.S. government and agency bonds1%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash9%
- Other1%
- Structured products and alternative investments1%
How many clients does Rubicon Advisors, GP have?
Rubicon Advisors, GP has 1,391 clients and manages $421 million for them, as of September 2026. They include 1,070 individual clients, 300 high-net-worth individuals, and 9 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 23 September 2026
What services does Rubicon Advisors, GP offer?
Rubicon Advisors, GP provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Rubicon Advisors, GP use?
Rubicon Advisors, GP’s separately managed account assets are held at LPL Financial LLC (Boston, MA), with $421M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 September 2026
How many financial advisors does Rubicon Advisors, GP have?
Rubicon Advisors, GP has 9 investment adviser representatives registered with state securities authorities, out of 20 employees, and 19 perform investment advisory functions. 9 employees are registered representatives of a broker-dealer and 8 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Rubicon Advisors, GP invest in?
At the end of its last fiscal year, Rubicon Advisors, GP’s separately managed accounts held 70% registered funds (mutual funds, ETFs, BDCs), 16% exchange-traded equities, 9% cash and equivalents, 2% high-yield corporate bonds, 1% U.S. government and agency bonds, 1% state and local bonds, 1% investment grade corporate bonds, 1% pooled vehicles (private funds and similar) and 1% other. The 1% other category is described as: Structured Products and Alternative Investments.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Rubicon Advisors, GP?
Rubicon Advisors, GP’s direct owners are Brian Russell (50% to 75%) and Steven Boero (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 23 September 2026
How does Rubicon Advisors, GP get paid?
Rubicon Advisors, GP is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Rubicon Advisors, GP?
Rubicon Advisors, GP’s main office is at 1640 East Cypress, Suite A, Redding, CA 96002. Its phone number is 530-223-5357.