Poehling Capital Management provides financial planning, portfolio management for individuals and small businesses, selecting other managers, estate planning, insurance, retirement plan services, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
Poehling Capital Management reports 435 clients. They include 261 individual clients, 162 high-net-worth individuals and 6 charitable organizations. Of its assets, 100.0% ($591M across 1,489 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 60% | 22% |
| High-net-worth individuals | 37% | 74% |
| Charitable organizations | 1% | 1% |
| Corporations and other businesses | 1% | 3% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 261 | $131M | 22.1% | $501K |
| High-net-worth individuals | 162 | $437M | 73.9% | $2.7M |
| Charitable organizations | 6 | $7.25M | 1.2% | $1.21M |
| Corporations and other businesses | 6 | $16M | 2.7% | $2.66M |
| Total | 435 | $591M | 100% | $1.36M |
- Clients
- 261
- Regulatory AUM
- $131M
- AUM share
- 22.1%
- Avg. per client
- $501K
- Clients
- 162
- Regulatory AUM
- $437M
- AUM share
- 73.9%
- Avg. per client
- $2.7M
- Clients
- 6
- Regulatory AUM
- $7.25M
- AUM share
- 1.2%
- Avg. per client
- $1.21M
- Clients
- 6
- Regulatory AUM
- $16M
- AUM share
- 2.7%
- Avg. per client
- $2.66M
Total
- Clients
- 435
- Regulatory AUM
- $591M
- AUM share
- 100%
- Avg. per client
- $1.36M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Poehling Capital Management charges 0.50%–1.25% a year for its Asset-Based Fee Schedule. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$500K | 1.25% |
| $500K–$1M | 1.10% |
| $1M–$2M | 1.00% |
| $2M–$5M | 0.85% |
| $5M–$10M | 0.70% |
| $10M and above | 0.50% |
Fee details and sources
Other fees
- Financial planning
- Financial planning is billed hourly at $250 per hour, with an estimated minimum fee of $2,500 for one service category. Fees are negotiable.
Thomas Poehling owns 75% or more of Poehling Capital Management. The leadership team of Poehling Capital Management includes President Thomas Poehling and Chief Compliance Officer Gery Sadzewicz. It has 6 employees.
Leadership
- Thomas PoehlingPresident, Secretary, Treasurer
- Patrick PoehlingVice President
- Gery SadzewiczChief Compliance Officer
- Frederick GenzDirector of Financial Plans
Investment adviser representatives
6 representatives listed in the SEC register as of 9 October 2026.
Staff
- 6 employees
- 6 in advisory functions
- 6 state-registered reps
- 1 insurance agent
- Owns 75% or more of Poehling Capital Management, Inc.
Thomas Poehling
Control person · since May 2004
- Owns 10% to 25% of Poehling Capital Management, Inc.
Patrick Poehling
Control person · since May 2004
- Owns 5% to 10% of Poehling Capital Management, Inc.
Frederick Genz
Control person · since January 2020
Poehling Capital Management’s regulatory assets grew 1.9× from $316M (May 2021) to $591M (February 2026); clients rose from 347 to 435 and employees from 5 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $591M | 435 | 6 | 2 |
| March 2025 | $489M | 432 | 5 | 2 |
| July 2024 | $416M | 419 | 5 | 2 |
| March 2023 | $338M | 398 | 5 | 2 |
| March 2022 | $381M | 370 | 5 | 2 |
| May 2021 | $316M | 347 | 5 | 2 |
Besides its headquarters, Poehling Capital Management has 1 office, with 2 listed addresses in Wisconsin.
Wisconsin · 2 listed addresses
- 525 Junction Road, Suite 8900, MadisonHQ
- 426 Second Ave., South, Onalaska
Contact and registration details
- Legal name
- Poehling Capital Management, Inc.
- Headquarters
- 525 Junction Road, Suite 8900, Madison, WI 53717
- Website
- poehlingcapital.com
- Phone
- 608-664-9600
- View profile
- SEC file
- 801-63189
- Founded
- 2004
- Structure
- Wisconsin corporation
- Fiscal year end
- December
Poehling Capital Management uses Charles Schwab ($591M) as custodian for its separately managed accounts. Poehling Capital Management has custody of $205M in client assets for 224 clients.
- Charles SchwabCharles Schwab · Sanfrancisco, CA · $591M100%
At year end, Poehling Capital Management’s separately managed accounts were mostly in stocks (80%) and funds (11%). Its reported 13F holdings for the quarter ended 30 June 2026 total $466M across 166 positions; the largest are Berkshire Hathaway Inc. Del (6.6%), Markel Group Inc. (5.7%) and Alphabet Inc. (4.8%).
What the accounts hold
- Stocks80%
- Funds11%
- Bonds5%
- Cash4%
Reported 13F holdings
- $466M
- Reported 13F value
- 166
- Positions
- 36.2%
- In the 10 largest
- −1.8%
- Value vs. prior quarter
- Berkshire Hathaway Inc. Del · CL B New6.6%
- Markel Group Inc.5.7%
- Alphabet Inc. · Cap Stk CL C4.8%
- Schwab Charles Corp.3.6%
- Cannae Hldgs Inc.3.0%
- Apple Inc.2.9%
- Fiserv Inc.2.6%
- Wells Fargo & CO2.5%
- Viatris Inc.2.3%
- Pepsico Inc.2.2%
Together, the ten largest are 36.2% of reported value.
How many clients does Poehling Capital Management have?
Poehling Capital Management has 435 clients and manages $591 million for them, as of February 2026. They include 261 individual clients, 162 high-net-worth individuals and 6 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 10 February 2026
What services does Poehling Capital Management offer?
Poehling Capital Management provides financial planning, portfolio management for individuals and small businesses, selecting other managers, estate planning, insurance, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Poehling Capital Management charge?
Poehling Capital Management charges 0.50%–1.25% a year for its Asset-Based Fee Schedule. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.
Source: POEHLING CAPITAL MANAGEMENT BROCHURE, filed 10 February 2026
Which custodians does Poehling Capital Management use?
Poehling Capital Management’s separately managed account assets are held at Charles Schwab (Sanfrancisco, CA), with $591M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 10 February 2026
How many financial advisors does Poehling Capital Management have?
Poehling Capital Management has 6 investment adviser representatives registered with state securities authorities, out of 6 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Poehling Capital Management invest in?
At the end of its last fiscal year, Poehling Capital Management’s separately managed accounts held 80% exchange-traded equities, 11% registered funds (mutual funds, ETFs, BDCs), 5% U.S. government and agency bonds and 4% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Poehling Capital Management?
Poehling Capital Management’s direct owners are Thomas Poehling (75% or more), Patrick Poehling (10% to 25%) and Frederick Genz (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 10 February 2026
How does Poehling Capital Management get paid?
Poehling Capital Management is paid through a percentage of assets under management, hourly charges and commissions. Its Form ADV lists no performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Poehling Capital Management registered with the SEC?
Yes, Poehling Capital Management has been registered with the SEC as an investment adviser since 27 May 2004. Its CRD number is 131668 and its SEC file number is 801-63189.
Source: Form ADV Part 1A, Item 1, filed 10 February 2026; IAPD firm record
How do I contact Poehling Capital Management?
Poehling Capital Management’s main office is at 525 Junction Road, Suite 8900, Madison, WI 53717. Its phone number is 608-664-9600. Its website is poehlingcapital.com.