J. Safra Asset Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, and selecting other managers. The firm advises 7 private funds.
J. Safra Asset Management reports 3,443 clients. They include 3,079 high-net-worth individuals, 295 individual clients, and 62 corporations and other businesses. Of its assets, 98.5% ($6.16B across 3,429 accounts) are managed with discretion; $95.6M across 11 accounts are not. Of its clients, 79% are outside the U.S. It advised 1 client without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 9% | 2% |
| High-net-worth individuals | 89% | 89% |
| Pooled investment vehicles | <1% | 4% |
| Insurance companies | <1% | <1% |
| Corporations and other businesses | 2% | 4% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 295 | $151M | 2.4% | $511K |
| High-net-worth individuals | 3,079 | $5.58B | 89.1% | $1.81M |
| Pooled investment vehicles | 6 | $244M | 3.9% | $40.6M |
| Insurance companies | Fewer than 5 | $44.7M | 0.7% | $44.7M |
| Corporations and other businesses | 62 | $242M | 3.9% | $3.9M |
| Total | 3,443 | $6.26B | 100% | — |
- Clients
- 295
- Regulatory AUM
- $151M
- AUM share
- 2.4%
- Avg. per client
- $511K
- Clients
- 3,079
- Regulatory AUM
- $5.58B
- AUM share
- 89.1%
- Avg. per client
- $1.81M
- Clients
- 6
- Regulatory AUM
- $244M
- AUM share
- 3.9%
- Avg. per client
- $40.6M
- Clients
- Fewer than 5
- Regulatory AUM
- $44.7M
- AUM share
- 0.7%
- Avg. per client
- $44.7M
- Clients
- 62
- Regulatory AUM
- $242M
- AUM share
- 3.9%
- Avg. per client
- $3.9M
Total
- Clients
- 3,443
- Regulatory AUM
- $6.26B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 79%
- Clients advised without assets under management last fiscal year
- 1
- Private funds advised
- 7
- Financial planning clients last fiscal year
- 0
J. Safra Asset Management charges up to 1.50% for its Advisory Services Fees. The brochure does not state whether the rate is annual. The fee is billed in arrears and is negotiable.
Fee details and sources
Safra New York Corporation owns 75% or more of J. Safra Asset Management. The leadership team of J. Safra Asset Management includes Chief Investment Officer Parin Tolia and Chief Compliance Officer Fernanda Araujo. It has 22 employees, 13 of them in advisory roles.
Leadership
- Fernanda AraujoChief Compliance Officer
- Patrick BarrosCEO, Director
- Carlos BonfimDirector
- Rafaelo ColomboDirector
- Mark GrunwaldDirector
- Sigmund JavierDirector
- Simoni MoratoDirector
- Parin ToliaChief Investment Officer
- Adriano VieiraDeputy CEO
Investment adviser representatives
9 representatives listed in the SEC register as of 9 October 2026.
- Sion Benjamin Harari
- Noah Morgan Harris
- Joshua N Kang
- Dov Lasry
- Leonardo Leta Furtado
- Gabriel Morato
- Michael S Ruzhansky
Staff
- 22 employees
- 13 in advisory functions
- 9 state-registered reps
- 5 broker-dealer reps
- 1 insurance agent
- 2 soliciting firms
- Owns 75% or more of J. Safra Asset Management Corporation
Safra New York Corporation
Control person · since March 2005
- Owns 75% or more of Safra New York Corporation
Snbny Holdings Limited, Gibraltar
Control person · since March 2005
- Owns 25% to 50% of Safra New York Corporation
Vicky Safra
Control person · since September 2021
- Owns 25% to 50% of Safra New York Corporation
Jacob Safra
since March 2023
- Owns 25% to 50% of Safra New York Corporation
David Safra
since March 2023
J. Safra Asset Management’s regulatory assets grew 2.4× from $2.59B (June 2021) to $6.26B (August 2026); clients rose from 2,002 to 3,443 and employees from 13 to 22.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| August 2026 | $6.26B | 3,443 | 22 | 3 |
| June 2025 | $4.6B | 2,955 | 19 | 3 |
| March 2024 | $3.68B | 2,577 | 19 | 2 |
| March 2023 | $3.56B | 2,804 | 14 | 2 |
| March 2022 | $3.93B | 2,834 | 14 | 2 |
| June 2021 | $2.59B | 2,002 | 13 | 2 |
Besides its headquarters, J. Safra Asset Management has 2 offices, with 3 listed addresses in Florida and New York.
Florida · 2 listed addresses
- 21500 Biscayne Boulevard, Avenutra
- 701 Brickell Avenue - Suite 2150, Miami
New York · 1 listed address
- 546 Fifth Avenue, New York CityHQ
Contact and registration details
- Legal name
- J. Safra Asset Management Corporation
- Headquarters
- 546 Fifth Avenue, New York City, NY 10036
- Website
- jsinvestments.com
- Phone
- 212-704-5553
- SEC file
- 801-63032
- Structure
- Delaware corporation
- Fiscal year end
- December
J. Safra Asset Management uses Safra National Bank of New York ($4.89B, 79%), Safra Securities ($1.07B, 17%) and Fidelity ($148M, 2%), among others, as custodians for its separately managed accounts. J. Safra Asset Management has custody of client assets.
- Safra SecuritiesSafra Securities LLC · New York, NY · $1.07B17%
- Safra National Bank of New YorkSafra National Bank of New York · New York, NY · $4.89B79%
- The Northern TrustThe Northern Trust Company · Chicago, IL · $66M1%
- FidelityFidelity Brokerage Services LLC · Boston, MA · $148M2%
At year end, J. Safra Asset Management’s separately managed accounts were largely in stocks (46%) and funds (37%). Its reported 13F holdings for the quarter ended 30 June 2026 total $2.17B across 633 positions; the largest are Invesco Qqq Trust (12.5%), Select Sector SPDR TR Technology (12.2%) and iShares Russell 1000 Growth ETF (7.2%).
What the accounts hold
- Stocks46%
- Funds37%
- Pooled vehicles33%
- Registered funds4%
- Bonds12%
- Investment grade corporate bonds6%
- High-yield corporate bonds3%
- State and local bonds2%
- U.S. government and agency bonds1%
- Cash4%
- Other1%
- Assets included in category xii other are structured products and private equity1%
Reported 13F holdings
- $2.17B
- Reported 13F value
- 633
- Positions
- 63.6%
- In the 10 largest
- +17.0%
- Value vs. prior quarter
- Invesco Qqq Trust · Unit Ser 112.5%
- Select Sector SPDR TR Technology · Technology12.2%
- iShares Russell 1000 Growth ETF · Rus 1000 Grw ETF7.2%
- Select Sector SPDR Trust The Financial Selec · Financial6.4%
- iShares MSCI All Country Asia EX Japan Index · MSCI AC Asia ETF4.8%
- Listed FD TR Roundhill Magn · Roundhill Magnif4.6%
- Select Sector SPDR TR Communication · Communication4.4%
- Vanguard Intl Equity Ind FD FTSE All World E · Allwrld EX US4.2%
- Select Sector SPDR TR Energy · Energy4.0%
- Select Sector SPDR Trust The Health Care Sel · Sbi Healthcare3.3%
Together, the ten largest are 63.6% of reported value.
How many clients does J. Safra Asset Management have?
J. Safra Asset Management has 3,443 clients and manages $6.26 billion for them, as of August 2026. They include 3,079 high-net-worth individuals, 295 individual clients, and 62 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 August 2026
What services does J. Safra Asset Management offer?
J. Safra Asset Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does J. Safra Asset Management charge?
J. Safra Asset Management charges up to 1.50% for its Advisory Services Fees. The brochure does not state whether the rate is annual. The fee is billed in arrears and is negotiable.
Which custodians does J. Safra Asset Management use?
J. Safra Asset Management’s separately managed account assets are held at Safra National Bank of New York (New York, NY), with $4.89B, Safra Securities LLC (New York, NY), with $1.07B, Fidelity Brokerage Services LLC (Boston, MA), with $148M and The Northern Trust Company (Chicago, IL), with $66M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 August 2026
How many financial advisors does J. Safra Asset Management have?
J. Safra Asset Management has 9 investment adviser representatives registered with state securities authorities, out of 22 employees, and 13 perform investment advisory functions. 5 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does J. Safra Asset Management invest in?
At the end of its last fiscal year, J. Safra Asset Management’s separately managed accounts held 46% exchange-traded equities, 33% pooled vehicles (private funds and similar), 6% investment grade corporate bonds, 4% registered funds (mutual funds, ETFs, BDCs), 4% cash and equivalents, 3% high-yield corporate bonds, 2% state and local bonds, 1% U.S. government and agency bonds and 1% other. The 1% other category is described as: Assets Included in Category Xii Other Are Structured Products and Private Equity. It advises 7 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns J. Safra Asset Management?
J. Safra Asset Management is owned through a holding company by Snbny Holdings Limited, Gibraltar and Vicky and Jacob and David Safra. Its direct owner is Safra New York Corporation (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 26 August 2026
How does J. Safra Asset Management get paid?
J. Safra Asset Management is paid through a percentage of assets under management, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact J. Safra Asset Management?
J. Safra Asset Management’s main office is at 546 Fifth Avenue, New York City, NY 10036. Its phone number is 212-704-5553. Its website is jsinvestments.com.