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Independent Advisor Alliance

SEC-registered adviser since 2013Charlotte, NCCRD 168267

$17.2B
AUM
45,002
Clients
See fees
Fee
247
Advisory staff

From Form ADV filed 30 September 2026 · data retrieved 15 October 2026SEC record

Independent Advisor Alliance is an investment adviser headquartered in Charlotte, North Carolina, and registered with the SEC since 2013. Its clients include high-net-worth individuals, other individuals and charitable organizations. High-net-worth individuals account for 69% of its regulatory assets under management.

Its services include financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters, and educational seminars. Fee arrangements include a percentage of assets under management, hourly charges and fixed fees. Iaa Holdings, LLC owns 75% or more of Independent Advisor Alliance, and Robert Russo is its CEO.

Clients

Independent Advisor Alliance serves 45,002 clients, 15,578 of them high-net-worth individuals. The average client has about $383,000 with the firm, and high-net-worth clients hold 69% of its $17.2 billion in assets.

Regulatory assets by client type
  • Individuals26,649 clients25%
  • High-net-worth individuals15,578 clients69%
  • Charitable organizations932 clients3%
  • OtherPension and profit-sharing plans, Corporations and other businesses, Other3%
Show client breakdown
Individuals (other than HNW)
Clients
26,649
Regulatory AUM
$4,349,658,543
Share
25.2%
Avg. per client
$163K
High-net-worth individuals
Clients
15,578
Regulatory AUM
$11,970,685,607
Share
69.5%
Avg. per client
$768K
Pension and profit-sharing plans
Clients
875
Regulatory AUM
$147,658,234
Share
0.9%
Avg. per client
$169K
Charitable organizations
Clients
932
Regulatory AUM
$472,771,567
Share
2.7%
Avg. per client
$507K
Corporations and other businesses
Clients
967
Regulatory AUM
$292,423,392
Share
1.7%
Avg. per client
$302K
Other
Clients
1
Regulatory AUM
$83,322
Share
0.0%
Avg. per client
$83K

Total

Clients
45,002
Regulatory AUM
$17,233,280,665
Share
100%
Avg. per client
$383K

What it does

Independent Advisor Alliance provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters and educational seminars. It is paid through a percentage of assets, hourly charges and fixed fees.

Independent Advisor Alliance provided financial planning to 101–250 clients last fiscal year and advises no private funds.

100.0% of assets ($17.23B across 45,002 accounts) are managed with discretion. $10.57B sits in a wrap fee program the firm both sponsors and manages. 0% of clients are outside the U.S., and 533 clients received advice without assets under management last fiscal year.

What the accounts hold

Separately managed account assets by class, year end
  • Stocks27%
  • Funds66%
  • Bonds4%
    • U.S. government and agency bonds1%
    • State and local bonds1%
    • Investment grade corporate bonds1%
    • High-yield corporate bonds1%
  • Cash3%

Custodians

Independent Advisor Alliance’s client accounts are held mainly at LPL Financial, with 93% of managed assets. Independent Advisor Alliance has custody of $1.83B for 2,553 clients.

Managed account assets by custodian
  • LPL FinancialLPL Financial LLC · Boston, MA · $16.07B93%
  • All other custodians$1.17B7%

Ownership and leadership

Iaa Holdings, LLC owns 75% or more of Independent Advisor Alliance, and Robert Russo is its CEO.

Who owns the firm
Independent Advisor Alliance, LLC· the adviser

  • Iaa Holdings, LLC

    Control person · since December 2023

    Owns 75% or more of Independent Advisor Alliance, LLC

  • LPL Capital Partners, Inc.

    since December 2023

    Owns 10% to 25% of Independent Advisor Alliance, LLC

Leadership

  • Robert Russo
    Chief Executive Officer - Founder
  • Jessica Sexton
    Chief Compliance Officer - Elected Member
  • David Buzo
    Chief Marketing Officer
  • Alvin Riley
    Chief Growth Officer
  • James Summerlin
    Chief Experience Officer

Staff

  • 251 employees
  • 247 in advisory functions
  • 251 state-registered reps
  • 221 broker-dealer reps
  • 249 insurance agents
  • 8 soliciting firms

Reported holdings

Independent Advisor Alliance’s reported 13F holdings total $4.27B across 1,054 positions, and the ten largest make up 39.7% of it.

$4.27B
Reported 13F value
1,054
Positions
39.7%
In the 10 largest
−54.2%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Nvidia Corporation11.1%
  2. Apple Inc.6.0%
  3. Ameris Bancorp5.6%
  4. Advanced Micro Devices Inc.3.9%
  5. Amazon Com Inc.3.1%
  6. Microsoft Corp.2.7%
  7. Alphabet Inc. · Cap Stk CL C2.1%
  8. Alphabet Inc. · Cap Stk CL A2.0%
  9. Broadcom Inc.1.8%
  10. Micron Technology Inc.1.5%

Together, the ten largest are 39.7% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 12 August 2026

A 13F covers only exchange-traded long positions the firm holds with discretion, so this $4.27B is not its $17.23B in regulatory assets and does not represent any individual client's portfolio.

Fees

Independent Advisor Alliance is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees).

Independent Advisor Alliance’s fee rates are not included in this profile. Find its brochure on the SEC’s site.

Offices and registrations

Besides its headquarters, Independent Advisor Alliance has 140 offices (28 private residences, listed without an address), with 123 listed addresses across 29 states.

Listed office addresses by state

North Carolina · 24 listed addresses

  • 11215 N. Community House RD., Ste. 775, CharlotteHQ
  • 3130 Fairhill DR., Raleigh
  • 15515 York Road, Charlotte
  • 2625 Neudorf Road, Clemmons
  • 1501 North Main Street, High Point
  • 122 Brassie Lane, Summerfield
  • 1819 Pembroke Road, Greensboro
  • 3530 Toringdon Way, Charlotte
  • 1013 Chestnut Lane, Matthews
  • 5500 McNeely Drive, Raleigh
  • 145 E Council ST., Salisbury
  • 13219 Sundance Meadow CT., Charlotte
  • 10800 Sikes Place, Charlotte
  • 18067 W Catawba Ave, Cornelius
  • 27 E. Catawba Street, Belmont
  • 800 Green Valley Road, Greensboro
  • 109 Chuckwood Road, Mooresville
  • 4777 Sharon Road, Charlotte
  • 2002 Eastwood RD, Wilmington
  • 715 North Howe Street, Southport
  • 615 N. Hwy 16 Business, Denver
  • 321 North Front Street, Wilmington
  • 525 N Tryon Street, Charlotte
  • 10800 Sikes Place, Charlotte

Other business names

Independent Advisor Alliance has reported 130 other business names to the SEC.

  • Aegis Wealth Partners
  • Altitude Wealth Management
  • Armfield Wealth
  • Ashwood Wealth Management
  • Asset Advisors
  • Atlantic Coast Wealth Management
  • Avondale Wealth Advisors
  • Barnes Benefit Consultants
  • Barnes Capital Group
  • Bass Financial Management
  • Blackbridge Financial
  • Bluewater Financial Services
  • Bryant & Bolick Financial Services
  • Budd Wealth Management
  • CMPD12 Capital
  • CT Financial
  • CWL Wealth Management
  • Champion Wealth Management
  • Charlotte Wealth
  • Charlotte Wealth Advisors
  • Charlotte Wealth Management
  • Claridence Wealth
  • Coastal Financial Planning Group
  • Cojo Bay Advisors
  • Comprehensive Planning
  • Connected Wealth Management
  • Council Family Office
  • Credo Financial Advisors
  • Crescendo Wealth Strategies
  • Crescent Financial Group
  • Crossover Point Advisors
  • Crossroads Financial Group
  • Curry, Moore & Associates Wealth Advisors
  • Davis Financial
  • Dawes Wealth Management
  • Deckert Financial
  • Designing Wealth
  • Dill Financial Services
  • Distinctive Wealth Management
  • Eberst Wealth Management
  • First Community Financial Consultants
  • Fit Financial Wealth Management
  • Fivestone Financial
  • Forward Financial Group
  • Founders Private Wealth
  • Freedom Wealth Partners
  • Freeman Financial
  • Gaskins Gibson Capital
  • Genesis Financial Partners
  • Genwealth Financial Advisors
  • Grace Financial Services
  • H. Dewey Thompson Financial Service
  • Harvest Wealth Management
  • Harvey Wealth Management
  • Harwood Wealth Management
  • Hensley Retirement Planning
  • Hollowell Financial Group
  • Howard Wealth Management
  • Integrated Wealth Strategies
  • Investra
Show all 130 names
  • Investra Financial Services
  • JN Wealth Strategies
  • Jackson Financial Group
  • John Bailey Financial
  • Knight Financial Planning Services
  • Kornerstone Wealth Management
  • Liberal Investing
  • Liberty Point Advisors
  • Livswell
  • Lord Wealth Management
  • Markey Wealth Management
  • Marline & Associates Wealth Management
  • Marzano Capital Group
  • Matt Mikolajewski Wealth Management
  • Metcalf Capital Wealth Management
  • Metcap
  • Metcap Wealth Management
  • Moore & Burkhardt Wealth Management
  • New Market Financial Advisors
  • Newport Financial Planning
  • North Point Financial Planners
  • Norton Finanical
  • One Tree Hill Investment Advisors
  • Paolini Financial Group
  • Precision Point Wealth Management
  • Prosperity Wealth Advisors
  • Provence Wealth Management Group
  • R.F. Tolbert Financial Group
  • R.F. Tolbert Wealth Management
  • R.J. Schrift Private Asset Management
  • RJ Wealth Management
  • Reber Investments
  • Retirement Path Financial
  • Revant Wealth
  • Rutledge Financial Partners
  • Sage Financial Systems
  • Schmidt Financial Resources
  • Second Half Strategies
  • Silver Key Wealth Management
  • Sislo Wealth Management
  • Six Pillars Financial Advisors
  • Sixth Man Sports Management and Financial Planning
  • Socratic Better Wealth
  • Solida Financial
  • Spark
  • Stephs Two Cents
  • Steward Guide Wealth Partners
  • Stillwater Financial Advisors
  • Stockbridge Wealth Advisors
  • Straight Arrow Financial Group
  • Tallus Capital Management
  • The 680 Group
  • The Financial Knot
  • Thompson Wealth Management
  • Three Trails Wealth Management
  • Tourbillion Financial Advisors
  • True North Financial Planning
  • True Wealth Management
  • Tyrrell and Associates Wealth Management
  • Up Financial
  • Vander Lugt Capital Management
  • Vibe Wealth Partners
  • Visionary Square
  • Vivant Financial Services
  • Wakepoint Wealth
  • Wakepointe Wealth Advisors
  • Way & Way
  • Way & Way Investment Advisors
  • Wealth Balance Advisors
  • Wieferich Financial

Registration details

Legal name
Independent Advisor Alliance, LLC
Headquarters
11215 N. Community House RD., Ste. 775, Charlotte, NC 28277
Phone
888-430-1555
Website
independentadvisoralliance.com
SEC file
801-78808
Structure
Delaware LLC
Fiscal year end
December

This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov

Common questions

How many clients does Independent Advisor Alliance have?

Independent Advisor Alliance has 45,002 clients and manages $17.2 billion for them, as of September 2026. They include 26,649 other individuals, 15,578 high-net-worth individuals and 967 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 September 2026

What services does Independent Advisor Alliance offer?

Independent Advisor Alliance provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters and educational seminars.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does Independent Advisor Alliance use?

Independent Advisor Alliance’s separately managed account assets are held at LPL Financial LLC (Boston, MA), with $16,066,524,123. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 September 2026

How many financial advisors does Independent Advisor Alliance have?

Independent Advisor Alliance has 251 investment adviser representatives registered with state securities authorities, out of 251 employees, and 247 perform investment advisory functions. 221 are registered representatives of a broker-dealer and 249 are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Independent Advisor Alliance invest in?

At the end of its last fiscal year, Independent Advisor Alliance’s separately managed accounts held 66% registered funds (mutual funds, ETFs, BDCs), 27% exchange-traded equities, 3% cash and equivalents, 1% U.S. government and agency bonds, 1% state and local bonds, 1% investment grade corporate bonds and 1% high-yield corporate bonds. It advises no private funds of its own.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Independent Advisor Alliance?

Independent Advisor Alliance is owned through a holding company by Robert Russo. Its direct owners are Iaa Holdings, LLC (75% or more) and LPL Capital Partners, Inc. (10% to 25%).

Source: Form ADV Part 1A, Schedules A and B, filed 30 September 2026

How does Independent Advisor Alliance get paid?

Independent Advisor Alliance is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Sources

  1. Form ADV Part 1A, amendment filed 30 September 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. IAPD firm record, CRD 168267.
  3. Form 13F-HR, filed 12 August 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since.

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This profile is compiled from public regulatory filings and is provided for informational purposes only. Niva Wealth is not affiliated with Independent Advisor Alliance, LLC and makes no representation about the quality of its services. Figures reflect the filing dates shown and may have changed. Ownership percentages are the bands reported to the SEC, not exact figures.