Bragg Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 251–500 clients last fiscal year.
Bragg Financial Advisors reports 1,613 clients. They include 794 individual clients, 743 high-net-worth individuals and 38 charitable organizations. Of its assets, 100.0% ($4.67B across 1,613 accounts) are managed with discretion. It advised 8 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 49% | 5% |
| High-net-worth individuals | 46% | 66% |
| Investment companies | <1% | 24% |
| Charitable organizations | 2% | 1% |
| Corporations and other businesses | 2% | 3% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 794 | $253M | 5.4% | $319K |
| High-net-worth individuals | 743 | $3.09B | 66.2% | $4.16M |
| Investment companies | 2 | $1.11B | 23.8% | $555M |
| Charitable organizations | 38 | $61.7M | 1.3% | $1.62M |
| Corporations and other businesses | 36 | $154M | 3.3% | $4.28M |
| Total | 1,613 | $4.67B | 100% | $2.9M |
- Clients
- 794
- Regulatory AUM
- $253M
- AUM share
- 5.4%
- Avg. per client
- $319K
- Clients
- 743
- Regulatory AUM
- $3.09B
- AUM share
- 66.2%
- Avg. per client
- $4.16M
- Clients
- 2
- Regulatory AUM
- $1.11B
- AUM share
- 23.8%
- Avg. per client
- $555M
- Clients
- 38
- Regulatory AUM
- $61.7M
- AUM share
- 1.3%
- Avg. per client
- $1.62M
- Clients
- 36
- Regulatory AUM
- $154M
- AUM share
- 3.3%
- Avg. per client
- $4.28M
Total
- Clients
- 1,613
- Regulatory AUM
- $4.67B
- AUM share
- 100%
- Avg. per client
- $2.9M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 8
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Bragg Financial Advisors charges 0.50%–0.85% a year for its Managed Account Program. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and has a $20,000 annual minimum.
| Asset band | Annual rate |
|---|---|
| $0–$5M | 0.85% |
| $5M–$10M | 0.70% |
| $10M–$20M | 0.60% |
| $20M and above | 0.50% |
Fee details and sources
John Bragg owns 25% to 50% of Bragg Financial Advisors. The leadership team of Bragg Financial Advisors includes President Evan Anderson, Chief Operating Officer Jennifer Muckley and Chief Compliance Officer Dawn Cannon. It has 39 employees, 15 of them in advisory roles.
Leadership
- Evan AndersonPresident
- Phillips BraggVice President
- Jennifer MuckleyChief Operating Officer
- Dawn CannonChief Compliance Officer
- John BraggSecretary
- Benton BraggCEO
- Katharine ScruggsShareholder
- Steven ScruggsShareholder, Portfolio Manager
Investment adviser representatives
15 representatives listed in the SEC register as of 9 October 2026.
- Evan Andrew Anderson
- Benton Sellers Bragg
- John Frank Bragg III
- Phillips McLeod Bragg
- Anthony Bykovsky
- George William Climer III
- Matthew Schultz Devries
- Lauren Michelle Klaiber
- Lynn Aldridge Lins De Araujo
- Jennifer Dawn Muckley
- Meghan Marie Oldis
- Thomas Benjamin Rose
- Marc Nicholas Scavo
- Steven Harrison Scruggs
- Clinton Douglas Townsend
Staff
- 39 employees
- 15 in advisory functions
- 15 state-registered reps
- Owns 25% to 50% of Bragg Financial Advisors Inc
John Bragg
Control person · since August 1992
- Owns 25% to 50% of Bragg Financial Advisors Inc
Benton Bragg
Control person · since August 1998
- Owns 25% to 50% of Bragg Financial Advisors Inc
Phillips Bragg
Control person · since May 1996
- Owns 10% to 25% of Bragg Financial Advisors Inc
Steven Scruggs
Control person · since January 2002
- Owns 5% to 10% of Bragg Financial Advisors Inc
Katharine Scruggs
since January 1996
Bragg Financial Advisors’ regulatory assets grew 2.1× from $2.27B (March 2021) to $4.67B (September 2026); clients rose from 1,318 to 1,613 and employees from 26 to 39.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $4.67B | 1,613 | 39 | 1 |
| March 2025 | $3.9B | 1,552 | 33 | 1 |
| March 2024 | $3.42B | 1,532 | 31 | 1 |
| March 2023 | $2.8B | 1,496 | 31 | 1 |
| March 2022 | $3.07B | 1,380 | 29 | 1 |
| March 2021 | $2.27B | 1,318 | 26 | 1 |
Besides its headquarters, Bragg Financial Advisors has 0 offices, with 1 listed address in North Carolina.
North Carolina · 1 listed address
- 1031 South Caldwell St, Suite 200, CharlotteHQ
Contact and registration details
- Legal name
- Bragg Financial Advisors Inc
- Headquarters
- 1031 South Caldwell St, Suite 200, Charlotte, NC 28203
- Website
- braggfinancial.com
- Phone
- 704-377-0261
- @bragg-financial-advisors
- SEC file
- 801-56890
- Structure
- North Carolina corporation
- Fiscal year end
- December
Bragg Financial Advisors uses Pershing ($3.12B, 87%) and Charles Schwab ($480M, 13%) as custodians for its separately managed accounts. Bragg Financial Advisors does not have custody of client assets.
- PershingPershing LLC · Jersey City, NJ · $3.12B87%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $480M13%
At year end, Bragg Financial Advisors’ separately managed accounts were mostly in funds (53%) and stocks (43%). Its reported 13F holdings for the quarter ended 30 June 2026 total $3.74B across 363 positions; the largest are Applied Matls Inc. (2.8%), Apple Inc. (2.3%) and TD Synnex Corporation (2.0%).
What the accounts hold
- Stocks43%
- Funds53%
- Bonds2%
- Cash2%
Reported 13F holdings
- $3.74B
- Reported 13F value
- 363
- Positions
- 18.6%
- In the 10 largest
- +18.2%
- Value vs. prior quarter
- Applied Matls Inc.2.8%
- Apple Inc.2.3%
- TD Synnex Corporation2.0%
- Vanguard Index Fds · SM CP Val ETF1.9%
- Microsoft Corp.1.7%
- Alphabet Inc. · Cap Stk CL C1.7%
- Corning Inc.1.6%
- Ugi Corp. New1.6%
- Arrow Electrs Inc.1.5%
- Advanced Micro Devices Inc.1.4%
Together, the ten largest are 18.6% of reported value.
How many clients does Bragg Financial Advisors have?
Bragg Financial Advisors has 1,613 clients and manages $4.67 billion for them, as of September 2026. They include 794 individual clients, 743 high-net-worth individuals and 38 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 17 September 2026
What services does Bragg Financial Advisors offer?
Bragg Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Bragg Financial Advisors charge?
Bragg Financial Advisors charges 0.50%–0.85% a year for its Managed Account Program. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and has a $20,000 annual minimum.
Which custodians does Bragg Financial Advisors use?
Bragg Financial Advisors’ separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $3.12B and Charles Schwab & Co., Inc. (Westlake, TX), with $480M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 17 September 2026
How many financial advisors does Bragg Financial Advisors have?
Bragg Financial Advisors has 15 investment adviser representatives registered with state securities authorities, out of 39 employees, and 15 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Bragg Financial Advisors invest in?
At the end of its last fiscal year, Bragg Financial Advisors’ separately managed accounts held 53% registered funds (mutual funds, ETFs, BDCs), 43% exchange-traded equities, 2% state and local bonds and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Bragg Financial Advisors?
Bragg Financial Advisors’ direct owners are John Bragg, Benton Bragg, Katharine Scruggs, Phillips Bragg and Steven Scruggs, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 17 September 2026
How does Bragg Financial Advisors get paid?
Bragg Financial Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Bragg Financial Advisors registered with the SEC?
Yes, Bragg Financial Advisors has been registered with the SEC as an investment adviser since 12 October 1999. Its CRD number is 108780 and its SEC file number is 801-56890.
Source: Form ADV Part 1A, Item 1, filed 17 September 2026; IAPD firm record
How do I contact Bragg Financial Advisors?
Bragg Financial Advisors’ main office is at 1031 South Caldwell St, Suite 200, Charlotte, NC 28203. Its phone number is 704-377-0261. Its website is braggfinancial.com.