Guardian Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Guardian Wealth Advisors reports 2,262 clients. They include 1,649 individual clients, 474 high-net-worth individuals, and 104 pension and profit-sharing plans. Of its assets, 95.0% ($2.61B across 5,373 accounts) are managed with discretion; $138M across 14 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 73% | 16% |
| High-net-worth individuals | 21% | 56% |
| Pension and profit-sharing plans | 5% | 27% |
| Corporations and other businesses | 2% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,649 | $436M | 15.9% | $264K |
| High-net-worth individuals | 474 | $1.53B | 55.9% | $3.24M |
| Pension and profit-sharing plans | 104 | $754M | 27.5% | $7.25M |
| Corporations and other businesses | 35 | $20M | 0.7% | $572K |
| Total | 2,262 | $2.74B | 100% | $1.21M |
- Clients
- 1,649
- Regulatory AUM
- $436M
- AUM share
- 15.9%
- Avg. per client
- $264K
- Clients
- 474
- Regulatory AUM
- $1.53B
- AUM share
- 55.9%
- Avg. per client
- $3.24M
- Clients
- 104
- Regulatory AUM
- $754M
- AUM share
- 27.5%
- Avg. per client
- $7.25M
- Clients
- 35
- Regulatory AUM
- $20M
- AUM share
- 0.7%
- Avg. per client
- $572K
Total
- Clients
- 2,262
- Regulatory AUM
- $2.74B
- AUM share
- 100%
- Avg. per client
- $1.21M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Guardian Wealth Advisors is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Negotiated per engagement, typically a flat or hourly fee, billed quarterly in advance unless otherwise arranged.
- General Consulting Services
- Negotiated per client as a flat fee, hourly fee or percentage of client assets.
- Retirement Plan Consulting Services
- Flat fee or percentage of plan assets, set by assets, contributions, service model and plan design; billed quarterly in advance.
Christian Keedy owns 25% to 50% of Guardian Wealth Advisors. It has 50 employees, 30 of them in advisory roles.
Leadership
- Marissa PrattPartner; COO
- Gregory RhinehardtPartner
- Christian KeedyManaging Partner; CCO
- Michael HensleyManaging Partner
- David MisenheimerManaging Partner
- Russell SmithPartner
- Ervin MillwoodPartner
Investment adviser representatives
33 representatives listed in the SEC register as of 9 October 2026.
- Hallvard Boehn
- Nathan Pratt Budrow
- Stephanie Haynes Campbell
- Milton Dario Castellanos
- David Patrick Clark
- Barbara Esther Deitel
- Matthew Benjamin Deitel
- Carter Lindsay Ellis
- Robert George Falconer
- Brandon Duke Fentress
- Morgan Thomas Gojanovich
- Douglas Carl Goodmundson
- Jacqueline Haynes Hall
- Martin Parsons Hardy
- Michael Jay Hensley
- Russell William Ingram
- Russell William Ingram JR
- Matthew Piper James
- Christian David Keedy
- Nathan Robert Legrand
- Jeffrey David Link
- Isaac Wayne McCoy
- Kenna Lauren McMurray
- Ervin Randolph Millwood III
- David Todd Misenheimer
- Darina Xuan-Hoang Nghiem
- Gregory Thompson Rhinehardt
- Douglas Steven Riggert
- Brian Gregory Senske
- Samuel David Sexton
- Russell Brenton Smith
- Elliot Washburn Syverson
- Micah Nathaniel Wheat
Staff
- 50 employees
- 30 in advisory functions
- 30 state-registered reps
- 6 broker-dealer reps
- 12 insurance agents
- Owns 25% to 50% of Guardian Wealth Advisors, LLC
Christian Keedy
Control person · since March 2019
- Owns 25% to 50% of Guardian Wealth Advisors, LLC
Michael Hensley
Control person · since March 2019
- Owns 25% to 50% of Guardian Wealth Advisors, LLC
David Misenheimer
Control person · since October 2023
- Owns 5% to 10% of Guardian Wealth Advisors, LLC
Russell Smith
Control person · since October 2023
- Owns 5% to 10% of Guardian Wealth Advisors, LLC
Ervin Millwood
Control person · since October 2023
Guardian Wealth Advisors’ regulatory assets grew 18.4× from $149M (July 2021) to $2.74B (March 2026); clients rose from 211 to 2,262 and employees from 16 to 50.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $2.74B | 2,262 | 50 | 14 |
| April 2025 | $2.05B | 1,683 | 43 | 13 |
| June 2024 | $1.66B | 1,522 | 38 | 11 |
| April 2023 | $1.35B | 3,119 | 39 | 12 |
| May 2022 | $362M | 1,130 | 24 | 12 |
| July 2021 | $149M | 211 | 16 | 6 |
Besides its headquarters, Guardian Wealth Advisors has 13 offices (4 private residences, listed without an address), with 10 listed addresses across 5 states.
North Carolina · 3 listed addresses
- 2413 Blue Ridge RD, Suite 201, RaleighHQ
- 1122 Oberlin RD, Raleigh
- 3211 Shannon Road, Durham
Massachusetts · 2 listed addresses
- 55 Ferncroft Road, Danvers
- 85 Eastern Ave, Gloucester
Nebraska · 2 listed addresses
- 9850 Nicholas Street, Omaha
- 1807 4th Corso, Nebraska City
Tennessee · 2 listed addresses
- 4104 N. Roan Street, Johnson City
- 2903 E. Oakland Ave, Johnson City
Minnesota · 1 listed address
- 5200 Willson RD, Edina
Other business names
Guardian Wealth Advisors has reported 9 other business names to the SEC.
- Blue Line Investing
- Centerpoint Financial Group, Inc.
- Finance Roadmap Planning
- Gather Wealth
- Guardian Wealth Partners
- Id Wealth
- Rich Road Financial, LLC
- Silo Wealth
- Valley Peak Financial
Contact and registration details
- Legal name
- Guardian Wealth Advisors, LLC
- Headquarters
- 2413 Blue Ridge RD, Suite 201, Raleigh, NC 27607
- Website
- guardian-wa.com
- Phone
- 919-249-1810
- SEC file
- 801-118121
- Structure
- North Carolina LLC
- Fiscal year end
- December
Guardian Wealth Advisors uses Charles Schwab ($2.13B) as custodian for its separately managed accounts. Guardian Wealth Advisors does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Orlando, FL · $2.13B100%
At year end, Guardian Wealth Advisors’ separately managed accounts were mostly in funds (76%) and stocks (15%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.78B across 384 positions; the largest are ETF Ser Solutions (11.8%), ETF Ser Solutions (7.5%) and Schwab Strategic TR (4.7%).
What the accounts hold
- Stocks15%
- Exchange-traded equities14%
- Non-exchange-traded equities1%
- Funds76%
- Bonds3%
- U.S. government and agency bonds1%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash6%
Reported 13F holdings
- $1.78B
- Reported 13F value
- 384
- Positions
- 45.9%
- In the 10 largest
- +12.2%
- Value vs. prior quarter
- ETF Ser Solutions · Aptus Collrd Inv11.8%
- ETF Ser Solutions · Aptus Defined7.5%
- Schwab Strategic TR · US Lrg Cap ETF4.7%
- Vanguard Index Fds · S&P 500 ETF Shs3.9%
- ETF Ser Solutions · Opus Sml CP VL3.7%
- Capital Group Dividend Value · Shs Creat Unit3.5%
- First TR Exchng Traded FD VI · FT Ladd Buff ETF3.0%
- First TR Exchange Traded FD · Risng Divd Achiv3.0%
- EA Series Trust · Freedom 100 EM2.5%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt2.3%
Together, the ten largest are 45.9% of reported value.
How many clients does Guardian Wealth Advisors have?
Guardian Wealth Advisors has 2,262 clients and manages $2.74 billion for them, as of March 2026. They include 1,649 individual clients, 474 high-net-worth individuals, and 104 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 March 2026
What services does Guardian Wealth Advisors offer?
Guardian Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Guardian Wealth Advisors use?
Guardian Wealth Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Orlando, FL), with $2.13B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 March 2026
How many financial advisors does Guardian Wealth Advisors have?
Guardian Wealth Advisors has 30 investment adviser representatives registered with state securities authorities, out of 50 employees, and 30 perform investment advisory functions. 6 employees are registered representatives of a broker-dealer and 12 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Guardian Wealth Advisors invest in?
At the end of its last fiscal year, Guardian Wealth Advisors’ separately managed accounts held 76% registered funds (mutual funds, ETFs, BDCs), 14% exchange-traded equities, 6% cash and equivalents, 1% non-exchange-traded equities, 1% U.S. government and agency bonds, 1% state and local bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Guardian Wealth Advisors?
Guardian Wealth Advisors’ direct owners are Christian Keedy, Michael Hensley, David Misenheimer, Russell Smith and Ervin Millwood, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 26 March 2026
How does Guardian Wealth Advisors get paid?
Guardian Wealth Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Guardian Wealth Advisors registered with the SEC?
Yes, Guardian Wealth Advisors has been registered with the SEC as an investment adviser since 24 February 2020. Its CRD number is 305412 and its SEC file number is 801-118121.
Source: Form ADV Part 1A, Item 1, filed 26 March 2026; IAPD firm record
How do I contact Guardian Wealth Advisors?
Guardian Wealth Advisors’ main office is at 2413 Blue Ridge RD, Suite 201, Raleigh, NC 27607. Its phone number is 919-249-1810. Its website is guardian-wa.com.