Imperity Wealth Alliance provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Imperity Wealth Alliance reports 363 clients. They include 339 individual clients and 24 high-net-worth individuals. Of its assets, 100.0% ($140M across 574 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $86.8M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 93% | 68% |
| High-net-worth individuals | 7% | 29% |
| Pension and profit-sharing plans | Fewer than 5 | 2% |
| Corporations and other businesses | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 339 | $95.3M | 68.2% | $281K |
| High-net-worth individuals | 24 | $40.6M | 29.1% | $1.69M |
| Pension and profit-sharing plans | Fewer than 5 | $2.48M | 1.8% | — |
| Corporations and other businesses | Fewer than 5 | $1.3M | 0.9% | — |
| Total | 363 | $140M | 100% | — |
- Clients
- 339
- Regulatory AUM
- $95.3M
- AUM share
- 68.2%
- Avg. per client
- $281K
- Clients
- 24
- Regulatory AUM
- $40.6M
- AUM share
- 29.1%
- Avg. per client
- $1.69M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.48M
- AUM share
- 1.8%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $1.3M
- AUM share
- 0.9%
- Avg. per client
- —
Total
- Clients
- 363
- Regulatory AUM
- $140M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Imperity Wealth Alliance is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and commissions. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Wealth Management Consulting
- Consulting is billed as an annual fee, a flat fee, or an hourly rate not to exceed $500, negotiable between the client and the advisor.
Imperity Group, LLC owns 75% or more of Imperity Wealth Alliance and is in turn owned by Northern Rock Holdings, LLC (50–75%) and Goshawk Holdings Inc. (25–50%). The leadership team of Imperity Wealth Alliance includes President Joseph Principe. It has 14 employees, 10 of them in advisory roles.
Staff
- 14 employees
- 10 in advisory functions
- 10 state-registered reps
- 11 broker-dealer reps
- 10 insurance agents
- 1 soliciting firm
- Owns 75% or more of Imperity Wealth Alliance LLC
Imperity Group, LLC
Control person · since May 2023
- Owns 50% to 75% of Imperity Group, LLC
Northern Rock Holdings, LLC
Control person · since May 2023
- Owns 25% to 50% of Imperity Group, LLC
Goshawk Holdings Inc.
Control person · since May 2023
- Owns 50% to 75% of Imperity Wealth Alliance LLC
Douglas Didominica
Control person · since October 2025
- Owns 25% to 50% of Imperity Wealth Alliance LLC
Joseph Principe
Control person · since October 2025
Besides its headquarters, Imperity Wealth Alliance has 1 office, with 2 listed addresses in 1 state.
New York · 2 listed addresses
- 445 Broadhollow Road, Suite 400, MelvilleHQ
- 295 Madison Avenue, New York
Other business names
Imperity Wealth Alliance has reported 5 other business names to the SEC.
- Comprehensive Financial Partners
- Hunt Financial Solutions
- Imperity Advisors
- RZB Wealth Management, LLC
- Soundview Financial Management Group, LLC
Contact and registration details
- Legal name
- Imperity Wealth Alliance LLC
- Headquarters
- 445 Broadhollow Road, Suite 400, Melville, NY 11747
- Website
- Not reported
- Phone
- 800-203-2702
- @imperity-advisors
- SEC file
- 801-134870
- Structure
- New York LLC
- Fiscal year end
- December
Imperity Wealth Alliance’s named custodian for separately managed accounts is Fidelity ($139M). Imperity Wealth Alliance has custody of $6.08M for 7 clients.
- FidelityNational Financial Services LLC · Boston, MA · $139M100%
At year end, Imperity Wealth Alliance’s separately managed accounts were mostly in funds (88%).
What the accounts hold
- Stocks5%
- Funds88%
- Cash6%
- Other1%
- Annuities1%
How many clients does Imperity Wealth Alliance have?
Imperity Wealth Alliance has 363 clients and manages $140 million for them, as of July 2026. They include 339 individual clients and 24 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 July 2026
What services does Imperity Wealth Alliance offer?
Imperity Wealth Alliance provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Imperity Wealth Alliance use?
Imperity Wealth Alliance’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $139M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 July 2026
How many financial advisors does Imperity Wealth Alliance have?
Imperity Wealth Alliance has 10 investment adviser representatives registered with state securities authorities, out of 14 employees, and 10 perform investment advisory functions. 11 employees are registered representatives of a broker-dealer and 10 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Imperity Wealth Alliance invest in?
At the end of its last fiscal year, Imperity Wealth Alliance’s separately managed accounts held 88% registered funds (mutual funds, ETFs, BDCs), 6% cash and equivalents, 5% exchange-traded equities and 1% other. The 1% other category is described as: Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Imperity Wealth Alliance?
Imperity Wealth Alliance is owned through a holding company by Goshawk Holdings Inc. and Northern Rock Holdings, LLC. Its direct owners are Douglas Didominica (50% to 75%), Joseph Principe (25% to 50%) and Imperity Group, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 30 July 2026
How does Imperity Wealth Alliance get paid?
Imperity Wealth Alliance is paid through a percentage of assets under management, hourly charges, fixed fees and commissions. Its Form ADV lists no performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Imperity Wealth Alliance?
Imperity Wealth Alliance’s main office is at 445 Broadhollow Road, Suite 400, Melville, NY 11747. Its phone number is 800-203-2702.
