Great River Financial provides financial planning, portfolio management for individuals and small businesses, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.
Great River Financial reports 136 clients. They include 80 individual clients and 56 high-net-worth individuals. Of its assets, 100.0% ($202M across 438 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 59% | 15% |
| High-net-worth individuals | 41% | 85% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 80 | $30.7M | 15.2% | $384K |
| High-net-worth individuals | 56 | $171M | 84.8% | $3.06M |
| Total | 136 | $202M | 100% | $1.48M |
- Clients
- 80
- Regulatory AUM
- $30.7M
- AUM share
- 15.2%
- Avg. per client
- $384K
- Clients
- 56
- Regulatory AUM
- $171M
- AUM share
- 84.8%
- Avg. per client
- $3.06M
Total
- Clients
- 136
- Regulatory AUM
- $202M
- AUM share
- 100%
- Avg. per client
- $1.48M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Great River Financial charges 0.10%–1.00% a year for its Investment Management & Financial Planning. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and requires an account of at least $250,000. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.00% |
| $1M and above | 0.10% |
Fee details and sources
Other fees
- Limited-Scope Financial Planning
- Limited-scope financial planning is billed at an hourly rate of $300 to $400, due when the engagement is complete.
Joshua Wolberg owns 75% or more of Great River Financial. The leadership team of Great River Financial includes President Joshua Wolberg and Chief Compliance Officer Kingston Hollman. It has 5 employees, 3 of them in advisory roles.
Leadership
Joshua WolbergPresident
Kingston HollmanChief Compliance Officer
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 5 employees
- 3 in advisory functions
- 3 state-registered reps
- 2 insurance agents
- Owns 75% or more of Great River Financial LLC
Joshua Wolberg
Control person · since April 2021
Great River Financial’s regulatory assets grew Infinity× from $0 (May 2021) to $202M (September 2026); employees rose from 2 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $202M | 136 | 5 | 1 |
| June 2025 | $162M | 131 | 4 | 1 |
| January 2024 | $142M | 115 | 4 | 1 |
| July 2023 | $120M | 110 | 3 | 1 |
| February 2022 | $115M | 98 | 2 | 1 |
| May 2021 | $0 | 0 | 2 | 1 |
Besides its headquarters, Great River Financial has 0 offices, with 1 listed address in Minnesota.
Minnesota · 1 listed address
- 9800 Shelard Pkwy, Suite 113, PlymouthHQ
Contact and registration details
- Legal name
- Great River Financial LLC
- Headquarters
- 9800 Shelard Pkwy, Suite 113, Plymouth, MN 55441
- Website
- greatriverfinancial.com
- Phone
- 763-231-7581
- @greatriverfinancial
- SEC file
- 801-121581
- Founded
- 2021
- Structure
- Minnesota LLC
- Fiscal year end
- December
Great River Financial uses Charles Schwab ($162M) as custodian for its separately managed accounts. Great River Financial has custody of $75M in client assets for 75 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $162M100%
At year end, Great River Financial’s separately managed accounts were mostly in stocks (59%) and funds (39%).
What the accounts hold
- Stocks59%
- Exchange-traded equities56%
- Non-exchange-traded equities3%
- Funds39%
- Cash2%
How many clients does Great River Financial have?
Great River Financial has 136 clients and manages $202 million for them, as of September 2026. They include 80 individual clients and 56 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 8 September 2026
What services does Great River Financial offer?
Great River Financial provides financial planning, portfolio management for individuals and small businesses, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Great River Financial charge?
Great River Financial charges 0.10%–1.00% a year for its Investment Management & Financial Planning. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and requires an account of at least $250,000.
Which custodians does Great River Financial use?
Great River Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $162M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 8 September 2026
How many financial advisors does Great River Financial have?
Great River Financial has 3 investment adviser representatives registered with state securities authorities, out of 5 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Great River Financial invest in?
At the end of its last fiscal year, Great River Financial’s separately managed accounts held 56% exchange-traded equities, 39% registered funds (mutual funds, ETFs, BDCs), 3% non-exchange-traded equities and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Great River Financial have a minimum investment?
Yes, Great River Financial’s minimum account size for its Investment Management & Financial Planning is $250K.
Who owns Great River Financial?
Great River Financial’s direct owner is Joshua Wolberg (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 8 September 2026
How does Great River Financial get paid?
Great River Financial is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Great River Financial?
Great River Financial’s main office is at 9800 Shelard Pkwy, Suite 113, Plymouth, MN 55441. Its phone number is 763-231-7581. Its website is greatriverfinancial.com.