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Ashley Reiter, portrait

Ashley Reiter

Investment adviser representative at Great River Financial in Plymouth, MN

Investment adviser registrationUpdated

Ashley Reiter is an investment adviser representative at Great River Financial LLC, an investment adviser managing $202M, and works from its Plymouth, MN office. Ashley Reiter has been registered through Great River Financial since 8 September 2026, has 7 years in the industry across 8 firms and has passed the Series 63 and Series 7.

7
Years in industry
0
Years at firm
8
Adviser firms
1
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Ashley Reiter has been an investment adviser representative at Great River Financial since September 2026, and is not listed among the firm’s executive officers or direct owners.

Great River Financial LLC is a Plymouth, MN firm with $202M under management, 136 clients and 3 advisers in one office, as of its September 2026 filing.

Ashley Reiter is Senior Financial Planner of Great River Financial, based in Plymouth, Minnesota. Reiter started her career in journalism and has spent more than 15 years working alongside clients as an advisor at firms across the country.

Ashley Reiter’s longest registration was 2 years at GW Financial (2022–2024). Before joining Great River Financial in 2026, Ashley Reiter was registered through Strategic Blueprint, LLC and Merino Wealth Management.

  1. – present · under a year
    Plymouth, MN · Adviser representative · Firm CRD 314172
  2. Strategic Blueprint, LLC
    – · under a year
    Melville, NY · Adviser representative · Firm CRD 284840
  3. Merino Wealth Management
    – · under a year
    Andover, MN · Adviser representative · Firm CRD 317535
  4. Advanced Planning Collective
    – · 1 year
    Andover, MN · Adviser representative · Firm CRD 329248
  5. – · 2 years
    Plymouth, MN · Adviser representative · Firm CRD 314172
  6. GW Financial
    – · 2 years
    Andover, MN · Adviser representative · Firm CRD 110478
  7. Grove Street Fiduciary, LLC
    – · 1 year
    Peterborough, NH · Adviser representative · Firm CRD 107703
  8. Jnba Financial Advisors Inc
    – · under a year
    Bloomington, MN · Adviser representative · Firm CRD 106550
  9. BGM Wealth Partners
    – · 1 year
    Bloomington, MN · Adviser representative · Firm CRD 110483

Credentials and registrations

Professional designations

Listed by Great River Financial

  • CERTIFIED FINANCIAL PLANNER® (CFP®)
  • Chartered Retirement Planning Counselor℠ (CRPC®)
  • Accredited Investment Fiduciary® (AIF®)

Investment adviser representative registrations

Ashley Reiter is registered as an investment adviser representative in Minnesota, since September 2026.

  • MinnesotaSince 8 September 2026

Examinations

Series 720 October 2010
Name
General Securities Representative Examination
Series 6328 September 2010
Name
Uniform Securities Agent State Law Examination

Key facts

Full name
Ashley Lynn Reiter
CRD
5713934
Firm
Great River Financial · CRD 314172
Office
9800 SHELARD PKWY, SUITE 113, Plymouth, MN 55441
Registration
Investment adviser registration
In the industry since
December 2018
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Ashley Reiter work?

Ashley Reiter is an investment adviser representative registered through Great River Financial LLC since September 2026, and is not listed among the firm’s executive officers or direct owners.

Source: IAPD individual record, checked 22 October 2026

Is Ashley Reiter a financial advisor?

Yes. Ashley Reiter has a current investment-adviser registration in Minnesota, through Great River Financial since September 2026.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Ashley Reiter have?

Ashley Reiter has 7 years in the financial industry, since December 2018, across 8 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Ashley Reiter passed?

Ashley Reiter has passed 2 licensing exams: the Series 63 and Series 7. The earliest, the Series 63, was passed in September 2010.

Source: IAPD individual record, checked 22 October 2026

Where did Ashley Reiter work before Great River Financial?

Before Great River Financial, Ashley Reiter was registered through Strategic Blueprint, LLC, September 2025 to August 2026; Merino Wealth Management, March 2025 to November 2025; Advanced Planning Collective, March 2024 to December 2025; GW Financial, April 2022 to November 2024; Grove Street Fiduciary, LLC, September 2019 to July 2021; Jnba Financial Advisors Inc, February 2019 to July 2019; BGM Wealth Partners, January 2018 to February 2019.

Source: IAPD individual record, checked 22 October 2026

Where is Ashley Reiter based?

Ashley Reiter’s registered office is in Plymouth, MN.

Source: IAPD individual record, checked 22 October 2026

Is Ashley Reiter registered with FINRA?

No. Ashley Reiter has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

Is Ashley Reiter a CFP?

Great River Financial lists Ashley Reiter with the CFP credential (“CERTIFIED FINANCIAL PLANNER® (CFP®)”) on its website. CFP Board confirms certification status.

Source: Ashley Reiter biography, greatriverfinancial.com

How can I verify Ashley Reiter’s record?

Search CRD 5713934 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Ashley Reiter’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Great River Financial

Sources

  1. IAPD individual record, CRD 5713934, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Great River Financial LLC, filed 8 September 2026. Executive officers and direct owners; this person is not among them.
  3. Great River Financial team page. Biography, education, credentials, awards and the portrait, reproduced for identification.