{"url":"https://nivawealth.com/firms/great-river-financial-314172","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/314172","regulatoryAum":201939212,"crd":"314172","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"7898189","suffix":null,"lastName":"Frazzini","firstName":"Charles","middleName":"L"},{"crd":"5713934","suffix":null,"lastName":"Reiter","firstName":"Ashley","middleName":"Lynn"},{"crd":"5004871","suffix":null,"lastName":"Wolberg","firstName":"Joshua","middleName":"Lin"}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-05-24","regulatoryAum":0,"clients":0,"employees":2,"offices":1},{"filedOn":"2022-02-28","regulatoryAum":114517119,"clients":98,"employees":2,"offices":1},{"filedOn":"2023-07-13","regulatoryAum":119809969,"clients":110,"employees":3,"offices":1},{"filedOn":"2024-01-26","regulatoryAum":142430052,"clients":115,"employees":4,"offices":1},{"filedOn":"2025-06-20","regulatoryAum":162062965,"clients":131,"employees":4,"offices":1},{"filedOn":"2026-09-08","regulatoryAum":201939212,"clients":136,"employees":5,"offices":1}],"secFileNumber":"801-121581","legalName":"Great River Financial LLC","displayName":"Great River Financial","slug":"great-river-financial-314172","website":"https://greatriverfinancial.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/314172/93ce49778927d1b5-r1.webp","tone":"light","width":905,"height":200,"sourceUrl":"https://greatriverfinancial.com/","sourceLabel":"Great River Financial, website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/greatriverfinancial/about/","founded":"2021","organization":"Minnesota limited liability company","fiscalYearEnd":"December","headquarters":{"street":"9800 Shelard Pkwy, Suite 113","city":"Plymouth","state":"MN","stateName":"Minnesota","country":"United States","postalCode":"55441"},"tradeNames":[],"registration":{"secApproved":"24 June 2021","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":1484847.1470588236,"staff":{"employees":5,"advisory":3,"brokerDealerReps":0,"insuranceAgents":2,"promoters":0},"aum":{"regulatory":201939212,"discretionary":201939212,"discretionaryAccounts":438,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":80,"regulatoryAum":30700346},{"label":"High-net-worth individuals","clients":56,"regulatoryAum":171238866}],"feePrograms":[{"role":"main","program":"Investment Management & Financial Planning","feeBasis":"marginal","fee_tiers":[{"to":1000000,"pct":1,"from":0},{"to":null,"pct":0.1,"from":1000000}],"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1008150","versionId":1008150,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-02-11","documentName":"ADV PART 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River Financial has custody of $75M in client assets for 75 clients.","otherCustodians":[],"leadership":[{"name":"Joshua Wolberg","title":"President","crd":"5004871"},{"name":"Kingston Hollman","title":"Chief Compliance Officer","crd":"5563826"}],"ownership":[{"label":"Joshua Wolberg","detail":"President in the 75% or more ownership band and a control person, since April 2021."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Minnesota","offices":1,"addresses":[{"street":"9800 Shelard Pkwy, Suite 113","city":"Plymouth","headquarters":true}]}],"brochureServices":["education planning","estate planning","insurance","tax planning"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"763-231-7581","stateRegisteredReps":3,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses"],"financialPlanningClients":"101-250","assetMix":[{"label":"Exchange-traded equity securities","percent":56},{"label":"Non-exchange-traded equity securities","percent":3},{"label":"Securities issued by registered investment companies or business development companies","percent":39},{"label":"Cash and cash equivalents","percent":2}],"privateFunds":0},"sources":{"adv1FilingDate":"8 September 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/314172/PDF/314172.pdf","brochureDate":"11 February 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1008150","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Great River Financial have?","answer":"Great River Financial has 136 clients and manages $202 million for them, as of September 2026. They include 80 individual clients and 56 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 8 September 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Great River Financial offer?","answer":"Great River Financial provides financial planning, portfolio management for individuals and small businesses, education planning, estate planning, insurance, and tax planning.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Great River Financial charge?","answer":"Great River Financial charges 0.10%–1.00% a year for its Investment Management & Financial Planning. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and requires an account of at least $250,000.","source":"ADV PART 2A, filed 11 February 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Great River Financial use?","answer":"Great River Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $162M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 8 September 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Great River Financial have?","answer":"Great River Financial has 3 investment adviser representatives registered with state securities authorities, out of 5 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Great River Financial invest in?","answer":"At the end of its last fiscal year, Great River Financial’s separately managed accounts held 56% exchange-traded equities, 39% registered funds (mutual funds, ETFs, BDCs), 3% non-exchange-traded equities and 2% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Does Great River Financial have a minimum investment?","answer":"Yes, Great River Financial’s minimum account size for its Investment Management & Financial Planning is $250K.","source":"ADV PART 2A, filed 11 February 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Who owns Great River Financial?","answer":"Great River Financial’s direct owner is Joshua Wolberg (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 8 September 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Great River Financial get paid?","answer":"Great River Financial is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Great River Financial?","answer":"Great River Financial’s main office is at 9800 Shelard Pkwy, Suite 113, Plymouth, MN 55441. Its phone number is 763-231-7581. Its website is greatriverfinancial.com.","source":"Form ADV Part 1A, Item 1.F, filed 8 September 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}