Gerald Baker Financial Group, L.l.c.dba Baker Financial Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 51–100 clients last fiscal year.
Gerald Baker Financial Group, L.l.c.dba Baker Financial Services reports 482 clients. They include 389 individual clients, 86 high-net-worth individuals, and 7 pension and profit-sharing plans. Of its assets, 100.0% ($909M across 1,347 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 81% | 14% |
| High-net-worth individuals | 18% | 81% |
| Pension and profit-sharing plans | 1% | 5% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 389 | $125M | 13.7% | $321K |
| High-net-worth individuals | 86 | $738M | 81.2% | $8.58M |
| Pension and profit-sharing plans | 7 | $46.4M | 5.1% | $6.63M |
| Total | 482 | $909M | 100% | $1.89M |
- Clients
- 389
- Regulatory AUM
- $125M
- AUM share
- 13.7%
- Avg. per client
- $321K
- Clients
- 86
- Regulatory AUM
- $738M
- AUM share
- 81.2%
- Avg. per client
- $8.58M
- Clients
- 7
- Regulatory AUM
- $46.4M
- AUM share
- 5.1%
- Avg. per client
- $6.63M
Total
- Clients
- 482
- Regulatory AUM
- $909M
- AUM share
- 100%
- Avg. per client
- $1.89M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Gerald Baker Financial Group, L.l.c.dba Baker Financial Services charges 0.375%–1.00% a year for its Portfolio Management Program. The fee is billed in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Consulting Services
- Consulting is billed hourly at $200 an hour for advisory agent time and $50 an hour for staff time.
- Financial Planning Services
- Initial plans are billed on a time estimate within a stated minimum and maximum fee; renewal work is billed at $200 an hour for advisory agent time and $50 an hour for staff time.
Gerald Baker owns 75% or more of Gerald Baker Financial Group, L.l.c.dba Baker Financial Services. The leadership team of Gerald Baker Financial Group, L.l.c.dba Baker Financial Services includes Chief Compliance Officer Chad McMillan. It has 7 employees, 5 of them in advisory roles.
Leadership
- Chad McMillanChief Compliance Officer
- Sandra BakerOwner
- Cliff MeadOwner
Gerald BakerManager
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
Staff
- 7 employees
- 5 in advisory functions
- 5 state-registered reps
- 5 broker-dealer reps
- 3 insurance agents
- Owns 75% or more of Gerald Baker Financial Group, L.l.c.dba Baker Financial Services
Gerald Baker
Control person · since March 1994
Gerald Baker Financial Group, L.l.c.dba Baker Financial Services’ regulatory assets grew 1.6× from $580M (February 2021) to $909M (February 2026); clients rose from 367 to 482 and employees fell from 8 to 7.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Feb 2026February 2026 | $909M | 482 | 7 | 1 |
| Mar 2025March 2025 | $833M | 383 | 8 | 1 |
| Mar 2024March 2024 | $741M | 357 | 9 | 1 |
| Feb 2023February 2023 | $678M | 357 | 9 | 1 |
| Mar 2022March 2022 | $675M | 354 | 8 | 1 |
| Feb 2021February 2021 | $580M | 367 | 8 | 1 |
Besides its headquarters, Gerald Baker Financial Group, L.l.c.dba Baker Financial Services has 0 offices, with 1 listed address in 1 state.
Texas · 1 listed address
- 1415 West Randol Mill RD., ArlingtonHQ
Other business names
Gerald Baker Financial Group, L.l.c.dba Baker Financial Services has reported 1 other business name to the SEC.
- Baker Financial Services
Contact and registration details
- Legal name
- Gerald Baker Financial Group, L.l.c.dba Baker Financial Services
- Headquarters
- 1415 West Randol Mill RD., Arlington, TX 76012
- Website
- Not reported
- Phone
- 817-861-7099
- SEC file
- 801-56508
- Structure
- Texas LLC
- Fiscal year end
- December
Gerald Baker Financial Group, L.l.c.dba Baker Financial Services’ named custodian for separately managed accounts is Charles Schwab ($909M). Gerald Baker Financial Group, L.l.c.dba Baker Financial Services has custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $909M100%
At year end, Gerald Baker Financial Group, L.l.c.dba Baker Financial Services’ separately managed accounts were mostly in bonds (77%) and cash (23%).
What the accounts hold
- Bonds77%
- Cash23%
How many clients does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services have?
Gerald Baker Financial Group, L.l.c.dba Baker Financial Services has 482 clients and manages $909 million for them, as of February 2026. They include 389 individual clients, 86 high-net-worth individuals, and 7 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 19 February 2026
What services does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services offer?
Gerald Baker Financial Group, L.l.c.dba Baker Financial Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services charge?
Gerald Baker Financial Group, L.l.c.dba Baker Financial Services charges 0.375%–1.00% a year for its Portfolio Management Program. The fee is billed in arrears and is negotiable.
Source: ADV PART IIA BROCHURE-FEB 2026, filed 19 February 2026
Which custodians does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services use?
Gerald Baker Financial Group, L.l.c.dba Baker Financial Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $909M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 19 February 2026
How many financial advisors does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services have?
Gerald Baker Financial Group, L.l.c.dba Baker Financial Services has 5 investment adviser representatives registered with state securities authorities, out of 7 employees, and 5 perform investment advisory functions. 5 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services invest in?
At the end of its last fiscal year, Gerald Baker Financial Group, L.l.c.dba Baker Financial Services’ separately managed accounts held 77% state and local bonds and 23% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Gerald Baker Financial Group, L.l.c.dba Baker Financial Services?
Gerald Baker Financial Group, L.l.c.dba Baker Financial Services’ direct owner is Gerald Baker (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 19 February 2026
How does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services get paid?
Gerald Baker Financial Group, L.l.c.dba Baker Financial Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Gerald Baker Financial Group, L.l.c.dba Baker Financial Services?
Gerald Baker Financial Group, L.l.c.dba Baker Financial Services’ main office is at 1415 West Randol Mill RD., Arlington, TX 76012. Its phone number is 817-861-7099.