{"url":"https://nivawealth.com/firms/gerald-baker-financial-group-l-l-c-dba-baker-financial-services-112248","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/112248","regulatoryAum":909320534,"crd":"112248","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"10707","suffix":null,"lastName":"BAKER","firstName":"GERALD","middleName":"RAY"},{"crd":"4587886","suffix":null,"lastName":"MCMILLAN","firstName":"CHAD","middleName":"MICHAEL"},{"crd":"4141214","suffix":null,"lastName":"MEAD","firstName":"CLIFF","middleName":"EARL"},{"crd":"7710541","suffix":null,"lastName":"West","firstName":"Kristen","middleName":"Renee"},{"crd":"2796493","suffix":null,"lastName":"WILKINS","firstName":"DAVID","middleName":"MARTIN"}],"total":5,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-02-22","regulatoryAum":580041228,"clients":367,"employees":8,"offices":1},{"filedOn":"2022-03-04","regulatoryAum":675195190,"clients":354,"employees":8,"offices":1},{"filedOn":"2023-02-23","regulatoryAum":678287000,"clients":357,"employees":9,"offices":1},{"filedOn":"2024-03-15","regulatoryAum":741000000,"clients":357,"employees":9,"offices":1},{"filedOn":"2025-03-20","regulatoryAum":833236710,"clients":383,"employees":8,"offices":1},{"filedOn":"2026-02-19","regulatoryAum":909320534,"clients":482,"employees":7,"offices":1}],"secFileNumber":"801-56508","legalName":"Gerald Baker Financial Group, L.l.c.dba Baker Financial Services","displayName":"Gerald Baker Financial Group, L.l.c.dba Baker Financial Services","slug":"gerald-baker-financial-group-l-l-c-dba-baker-financial-services-112248","website":null,"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Texas limited liability company","fiscalYearEnd":"December","headquarters":{"street":"1415 West Randol Mill RD.","city":"Arlington","state":"TX","stateName":"Texas","country":"United States","postalCode":"76012"},"tradeNames":["Baker Financial Services"],"registration":{"secApproved":"20 May 1999","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":1816633.6842105263,"staff":{"employees":7,"advisory":5,"brokerDealerReps":5,"insuranceAgents":3,"promoters":0},"aum":{"regulatory":909320534,"discretionary":909320534,"discretionaryAccounts":1347,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":389,"regulatoryAum":124901000},{"label":"High-net-worth individuals","clients":86,"regulatoryAum":738000000},{"label":"Pension and profit-sharing plans","clients":7,"regulatoryAum":46419534}],"feePrograms":[{"role":"main","program":"Portfolio Management Program","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010131","versionId":1010131,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-02-19","documentName":"ADV PART IIA BROCHURE-FEB 2026","fee_rate_low":0.375,"fee_rate_high":1,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Consulting Services","summary":"Consulting is billed hourly at $200 an hour for advisory agent time and $50 an hour for staff time.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010131","versionId":1010131,"submittedOn":"2026-02-19","documentName":"ADV PART IIA BROCHURE-FEB 2026"},{"role":"other","program":"Financial Planning Services","summary":"Initial plans are billed on a time estimate within a stated minimum and maximum fee; renewal work is billed at $200 an hour for advisory agent time and $50 an hour for staff time.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010131","versionId":1010131,"submittedOn":"2026-02-19","documentName":"ADV PART IIA BROCHURE-FEB 2026"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T06:16:22.35018+00:00","documents":[{"name":"ADV PART IIA BROCHURE-FEB 2026","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010131","versionId":1010131,"submittedOn":"2026-02-19"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"San Francisco, CA","smaAssets":909320534}],"custodyNote":"Gerald Baker Financial Group, L.l.c.dba Baker Financial Services has custody of client assets.","otherCustodians":[],"leadership":[{"name":"Chad McMillan","title":"Chief Compliance Officer","crd":"4587886"},{"name":"Sandra Baker","title":"Owner","crd":"4939228"},{"name":"Cliff Mead","title":"Owner","crd":"4141214"},{"name":"Gerald Baker","title":"Manager","crd":"10707"}],"ownership":[{"label":"Gerald Baker","detail":"Manager in the 75% or more ownership band and a control person, since March 1994."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Texas","offices":1,"addresses":[{"street":"1415 West Randol Mill RD.","city":"Arlington","headquarters":true}]}],"brochureServices":["education planning","estate planning","insurance","tax planning"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"817-861-7099","stateRegisteredReps":5,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients"],"financialPlanningClients":"51-100","assetMix":[{"label":"U.S. state and local bonds","percent":77},{"label":"Cash and cash equivalents","percent":23}],"privateFunds":0},"sources":{"adv1FilingDate":"19 February 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/112248/PDF/112248.pdf","brochureDate":"19 February 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010131","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services have?","answer":"Gerald Baker Financial Group, L.l.c.dba Baker Financial Services has 482 clients and manages $909 million for them, as of February 2026. They include 389 individual clients, 86 high-net-worth individuals, and 7 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 19 February 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services offer?","answer":"Gerald Baker Financial Group, L.l.c.dba Baker Financial Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, insurance, and tax planning.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services charge?","answer":"Gerald Baker Financial Group, L.l.c.dba Baker Financial Services charges 0.375%–1.00% a year for its Portfolio Management Program. The fee is billed in arrears and is negotiable.","source":"ADV PART IIA BROCHURE-FEB 2026, filed 19 February 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services use?","answer":"Gerald Baker Financial Group, L.l.c.dba Baker Financial Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $909M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 19 February 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services have?","answer":"Gerald Baker Financial Group, L.l.c.dba Baker Financial Services has 5 investment adviser representatives registered with state securities authorities, out of 7 employees, and 5 perform investment advisory functions. 5 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services invest in?","answer":"At the end of its last fiscal year, Gerald Baker Financial Group, L.l.c.dba Baker Financial Services’ separately managed accounts held 77% state and local bonds and 23% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Gerald Baker Financial Group, L.l.c.dba Baker Financial Services?","answer":"Gerald Baker Financial Group, L.l.c.dba Baker Financial Services’ direct owner is Gerald Baker (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 19 February 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Gerald Baker Financial Group, L.l.c.dba Baker Financial Services get paid?","answer":"Gerald Baker Financial Group, L.l.c.dba Baker Financial Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Gerald Baker Financial Group, L.l.c.dba Baker Financial Services?","answer":"Gerald Baker Financial Group, L.l.c.dba Baker Financial Services’ main office is at 1415 West Randol Mill RD., Arlington, TX 76012. Its phone number is 817-861-7099.","source":"Form ADV Part 1A, Item 1.F, filed 19 February 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}