Clients
Financial Engines Advisors serves 1,244,406 clients, 766,796 of them other investment advisers. The average client has about $262,000 with the firm, and high-net-worth clients hold 27% of its $326.3 billion in assets.
- Individuals431,514 clients28%
- High-net-worth individuals45,656 clients27%
- Other investment advisers766,796 clients45%
What it does
Financial Engines Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters and educational seminars. It is paid through a percentage of assets, hourly charges, subscription fees, fixed fees and other arrangements.
Financial Engines Advisors provided financial planning to 101,000 clients last fiscal year and advises no private funds.
100.0% of assets ($326.29B across 1,517,156 accounts) are managed with discretion. $67.16B sits in a wrap fee program the firm both sponsors and manages. 0% of clients are outside the U.S., and 322,130 clients received advice without assets under management last fiscal year.
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| Client type | Clients | Regulatory AUM | Share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 431,514 | $92,640,909,960 | 28.4% | $215K |
| High-net-worth individuals | 45,656 | $86,540,368,651 | 26.5% | $1.90M |
| Pension and profit-sharing plans | 227 | $936,175,962 | 0.3% | $4.12M |
| Charitable organizations | 44 | $113,569,075 | 0.0% | $2.58M |
| Other investment advisers | 766,796 | $145,754,767,120 | 44.7% | $190K |
| Corporations and other businesses | 169 | $299,452,625 | 0.1% | $1.77M |
| Total | 1,244,406 | $326,285,243,393 | 100% | $262K |
- Regulatory AUM
- $92,640,909,960
- Share
- 28.4%
- Avg. per client
- $215K
- Regulatory AUM
- $86,540,368,651
- Share
- 26.5%
- Avg. per client
- $1.90M
- Regulatory AUM
- $936,175,962
- Share
- 0.3%
- Avg. per client
- $4.12M
- Regulatory AUM
- $113,569,075
- Share
- 0.0%
- Avg. per client
- $2.58M
- Regulatory AUM
- $145,754,767,120
- Share
- 44.7%
- Avg. per client
- $190K
- Regulatory AUM
- $299,452,625
- Share
- 0.1%
- Avg. per client
- $1.77M
What the accounts hold
- Funds99%
- Pooled vehicles65%
- Registered funds34%
- Cash1%
Custodians
Financial Engines Advisors’ client accounts are held mainly at Fidelity, with 26% of managed assets, and Charles Schwab, with 22%. Financial Engines Advisors has custody of $30.51B for 42,539 clients.
- The Vanguard GroupThe Vanguard Group Inc · Malvern, PA · $51.42B16%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $72.97B22%
- FidelityFidelity Distributors Company LLC · Smithfield, RI · $85.28B26%
- Alight SolutionsAlight Solutions, LLC · Lincolnshire, IL · $34.55B11%
- VoyaVoya Retirement Advisors, LLC · Windsor, CT · $32.54B10%
- All other custodians$49.51B15%
Ownership and leadership
Edelman Financial Engines, LLC owns 75% or more of Financial Engines Advisors, and Ralph Haberli is its CEO.
- Owns 75% or more of Financial Engines Advisors L.L.C.
Edelman Financial Engines, LLC
Control person · since December 1997
- Owns 75% or more of Edelman Financial Engines, LLC
The Edelman Financial Engines Center, LLC
Control person · since July 2018
- Owns 75% or more of The Edelman Financial Engines Center, LLC
Edelman Financial Engines Holdings IV, LLC
Control person · since July 2018
- Owns 75% or more of Edelman Financial Engines Holdings IV, LLC
Edelman Financial Engines Holdings III, LLC
Control person · since July 2018
- Owns 75% or more of Edelman Financial Engines Holdings III, LLC
Edelman Financial Engines Holdings I, LLC
Control person · since July 2018
- Owns 75% or more of Edelman Financial Engines Holdings I, LLC
Edelman Financial Engines, L.P.
Control person · since July 2018
H&F Flight GP, LLC
General partner · Control person · since July 2018
- Owns 25% to 50% of Edelman Financial Engines Holdings III, LLC
Edelman Financial Engines Investments, LLC
Control person · since July 2018
- Owns 75% or more of Edelman Financial Engines Investments, LLC
Edelman Financial Engines Holdings II, Inc.
Control person · since July 2018
Leadership
- Ralph HaberliPresident and Chief Executive Officer
- Greg CorsoExecutive Vice President, Chief Marketing Officer
- Steven GavenExecutive Vice President, Chief Financial Officer
- Neil GilfedderExecutive Vice President, Chief Investment Officer
- Elizabeth HansenVice President, Chief Compliance Officer
- Michael LierschExecutive Vice President, Chief Planning Officer
- Lewis AntoneEVP, Chief Legal and Risk Officer
Staff
- 1,679 employees
- 553 in advisory functions
- 692 state-registered reps
- 405 insurance agents
- 7 soliciting firms
Reported holdings
Financial Engines Advisors’ reported 13F holdings total $56.31B across 552 positions, and the ten largest make up 56.2% of it.
- $56.31B
- Reported 13F value
- 552
- Positions
- 56.2%
- In the 10 largest
- +14.3%
- Value vs. prior quarter
- SPDR Series Trust · ST Str P500val9.0%
- SPDR Series Trust · ST Str Backe ETF7.8%
- Schwab Strategic TR · Intl Eqty ETF7.3%
- iShares TR · Ishs 5-10yr Invt6.5%
- Vanguard Index Fds · Growth ETF5.9%
- SPDR Index Shs Fds · ST Str PO EX ETF4.7%
- iShares TR · Futu Expo TE ETF4.3%
- Vanguard Intl Equity Index F · FTSE Emr Mkt ETF3.7%
- SPDR Series Trust · SP Kensho Newec3.6%
- SPDR Series Trust · ST Str P500grw3.5%
Together, the ten largest are 56.2% of reported value.
A 13F covers only exchange-traded long positions the firm holds with discretion, so this $56.31B is not its $326.29B in regulatory assets and does not represent any individual client's portfolio.
Fees
Financial Engines Advisors charges 0.50% to 1.75% a year for investment advisory services.
| Service | Stated range | How it is charged |
|---|---|---|
| Investment advisory services | 0.50% to 1.75% a year | Tiered percentage of assets under management; billed in arrears. |
| Portfolio up to $400,000 | 1.75% a year | One tier of the fee schedule |
| Portfolio from $400,000 to $750,000 | 1.25% a year | One tier of the fee schedule |
| Portfolio from $750,000 to $1,000,000 | 1.00% a year | One tier of the fee schedule |
| Portfolio from $1,000,000 to $3,000,000 | 0.75% a year | One tier of the fee schedule |
| Portfolio from $3,000,000 to $10,000,000 | 0.60% a year | One tier of the fee schedule |
| Portfolio from $10,000,000 to $25,000,000 | 0.50% a year | One tier of the fee schedule |
- Stated range
- 0.50% to 1.75% a year
- How it is charged
- Tiered percentage of assets under management; billed in arrears.
- Stated range
- 1.75% a year
- How it is charged
- One tier of the fee schedule
- Stated range
- 1.25% a year
- How it is charged
- One tier of the fee schedule
- Stated range
- 1.00% a year
- How it is charged
- One tier of the fee schedule
- Stated range
- 0.75% a year
- How it is charged
- One tier of the fee schedule
- Stated range
- 0.60% a year
- How it is charged
- One tier of the fee schedule
- Stated range
- 0.50% a year
- How it is charged
- One tier of the fee schedule
Offices and registrations
Besides its headquarters, Financial Engines Advisors has 131 offices, with 26 listed addresses across 14 states.
California · 4 listed addresses
- 3945 Freedom Circle, Santa ClaraHQ
- 2175 North California BLVD, Walnut Creek
- 600 Anton BLVD, Costa Mesa
- 2901 Douglas BLVD, Roseville
Virginia · 4 listed addresses
- 1750 Tysons BLVD, Tysons
- 200 Westgate Parkway, Henrico
- 1800 Diagonal Road, Alexandria
- 4000 Legato Road, Fairfax
Massachusetts · 3 listed addresses
- 25 Burlington Mall Road, Burlington
- 28 State Street, Boston
- 720 University Ave, Norwood
Arizona · 2 listed addresses
- 4742 N. 24th Street, Phoenix
- 3100 West Ray Road, Chandler
Illinois · 2 listed addresses
- 1 Tower Lane, Oakbrook Terrace
- 3100 Sanders Road, Northbrook
Michigan · 2 listed addresses
- 39555 Orchard Hill Place, Novi
- 201 West Big Beaver Road, Troy
Washington · 2 listed addresses
- 32001 32nd Avenue South, Federal Way
- 20700 44th Ave West, Lynnwood
Florida · 1 listed address
- 7900 Glades Road, Boca Raton
Kansas · 1 listed address
- 10950 Grandview Drive, Overland Park
Maryland · 1 listed address
- 6031 University Boulevard, Ellicott City
New York · 1 listed address
- 1130 RXR Plaza, Uniondale
Ohio · 1 listed address
- 8800 Lyra Drive, Columbus
Pennsylvania · 1 listed address
- 100 Front Street, West Conshohocken
Texas · 1 listed address
- 1111 West 6th Street, Austin
Other business names
Financial Engines Advisors has reported 1 other business name to the SEC.
- Edelman Financial Engines
Registration details
- Legal name
- Financial Engines Advisors L.L.C.
- Headquarters
- 3945 Freedom Circle, Santa Clara, CA 95054
- Phone
- 833-752-6333
- Website
- financialengines.com
- SEC file
- 801-55196
- Founded
- 1997
- Structure
- Delaware LLC
- Fiscal year end
- December
This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov
Common questions
How many clients does Financial Engines Advisors have?
Financial Engines Advisors has 1,244,406 clients and manages $326.3 billion for them, as of July 2026. They include 766,796 other investment advisers, 431,514 other individuals and 45,656 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 July 2026
What services does Financial Engines Advisors offer?
Financial Engines Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Financial Engines Advisors charge?
Financial Engines Advisors charges 0.50% to 1.75% a year for investment advisory services. Other rates: portfolio up to $400,000 (1.75% a year), portfolio from $400,000 to $750,000 (1.25% a year), portfolio from $750,000 to $1,000,000 (1.00% a year), portfolio from $1,000,000 to $3,000,000 (0.75% a year), portfolio from $3,000,000 to $10,000,000 (0.60% a year) and portfolio from $10,000,000 to $25,000,000 (0.50% a year).
Source: Part 2A brochure, Item 5
Which custodians does Financial Engines Advisors use?
Financial Engines Advisors’ separately managed account assets are held at Fidelity Distributors Company LLC (Smithfield, RI), with $85,282,627,829, Charles Schwab & Co., Inc. (Westlake, TX), with $72,974,056,697, The Vanguard Group Inc (Malvern, PA), with $51,422,285,550, Alight Solutions, LLC (Lincolnshire, IL), with $34,553,872,760 and Voya Retirement Advisors, LLC (Windsor, CT), with $32,541,154,766. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 July 2026
How many financial advisors does Financial Engines Advisors have?
Financial Engines Advisors has 692 investment adviser representatives registered with state securities authorities, out of 1,679 employees, and 553 perform investment advisory functions. 0 are registered representatives of a broker-dealer and 405 are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Financial Engines Advisors invest in?
At the end of its last fiscal year, Financial Engines Advisors’ separately managed accounts held 65% pooled vehicles (private funds and similar), 34% registered funds (mutual funds, ETFs, BDCs) and 1% cash and equivalents. It advises no private funds of its own.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Financial Engines Advisors?
Financial Engines Advisors is owned through a chain of holding companies by Edelman Financial Engines Holdings II, Inc. Its direct owner is Edelman Financial Engines, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 24 July 2026
How does Financial Engines Advisors get paid?
Financial Engines Advisors is paid through a percentage of assets under management, hourly charges, subscription fees, fixed fees and other arrangements. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file