Carson Advisory provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, education planning, estate planning, insurance, philanthropic planning, and tax planning.
Carson Advisory reports 957 clients. They include 551 individual clients, 382 high-net-worth individuals and 16 charitable organizations. Of its assets, 89.7% ($776M across 2,029 accounts) are managed with discretion; $88.9M across 184 accounts are not. A wrap fee program the firm both sponsors and manages holds $865M. It advised 130 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 58% | 20% |
| High-net-worth individuals | 40% | 78% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | 2% | 2% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 551 | $170M | 19.7% | $309K |
| High-net-worth individuals | 382 | $673M | 77.8% | $1.76M |
| Pension and profit-sharing plans | 2 | $2.86M | 0.3% | $1.43M |
| Charitable organizations | 16 | $16.1M | 1.9% | $1.01M |
| Corporations and other businesses | 6 | $2.43M | 0.3% | $405K |
| Total | 957 | $865M | 100% | $904K |
- Clients
- 551
- Regulatory AUM
- $170M
- AUM share
- 19.7%
- Avg. per client
- $309K
- Clients
- 382
- Regulatory AUM
- $673M
- AUM share
- 77.8%
- Avg. per client
- $1.76M
- Clients
- 2
- Regulatory AUM
- $2.86M
- AUM share
- 0.3%
- Avg. per client
- $1.43M
- Clients
- 16
- Regulatory AUM
- $16.1M
- AUM share
- 1.9%
- Avg. per client
- $1.01M
- Clients
- 6
- Regulatory AUM
- $2.43M
- AUM share
- 0.3%
- Avg. per client
- $405K
Total
- Clients
- 957
- Regulatory AUM
- $865M
- AUM share
- 100%
- Avg. per client
- $904K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 130
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Carson Advisory charges 0.50%–1.50% a year for its Advisory Services. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Consulting Services
- Consulting services are charged as hourly rates or fixed fees; the brochure does not state the amounts.
Robert Carson owns 75% or more of Carson Advisory. The leadership team of Carson Advisory includes President Robert Carson and Chief Compliance Officer Lindsey Seagraves. It has 7 employees.
Staff
- 7 employees
- 7 in advisory functions
- 7 state-registered reps
- 7 broker-dealer reps
- 5 insurance agents
- 3 soliciting firms
- Owns 75% or more of Carson Advisory, Inc.
Robert Carson
Control person · since January 2000
- Owns 10% to 25% of Carson Advisory, Inc.
Richard Chester
Control person · since January 2022
- Owns 5% to 10% of Carson Advisory, Inc.
Kevin Wilson
Control person · since January 2022
Carson Advisory’s regulatory assets grew 1.5× from $572M (July 2021) to $865M (April 2026); clients rose from 798 to 957 and employees were 7 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Apr 2026April 2026 | $865M | 957 | 7 | 1 |
| Mar 2025March 2025 | $772M | 997 | 8 | 1 |
| Apr 2024April 2024 | $695M | 942 | 9 | 1 |
| Apr 2023April 2023 | $600M | 929 | 8 | 1 |
| Jun 2022June 2022 | $694M | 907 | 8 | 1 |
| Jul 2021July 2021 | $572M | 798 | 7 | 1 |
Besides its headquarters, Carson Advisory has 0 offices, with 1 listed address in 1 state.
Georgia · 1 listed address
- 470 Hill St., AthensHQ
Contact and registration details
- Legal name
- Carson Advisory, Inc.
- Headquarters
- 470 Hill St., Athens, GA 30601
- Website
- carsonadvisorygroup.com
- Phone
- 706-543-6578
- @carson-advisory
- SEC file
- 801-64883
- Founded
- 1959
- Structure
- Georgia corporation
- Fiscal year end
- December
Carson Advisory’s named custodians for separately managed accounts are Raymond James ($449M, 52%) and Raymond James ($416M, 48%). Carson Advisory has custody of $979K for 81 clients.
- Raymond JamesRaymond James & Associates, Inc. · St. Petersburg, FL · $449M52%
- Raymond JamesRaymond James Trust Company of NH · Portsmouth, NH · $416M48%
At year end, Carson Advisory’s separately managed accounts were mostly in funds (76%) and stocks (22%). Its reported 13F holdings for the quarter ended 30 June 2026 total $218M across 204 positions; the largest are Home Depot Inc. (5.1%), Capital Group Gbl Growth EQT (4.7%) and Capital Group Conservative E (4.5%).
What the accounts hold
- Stocks22%
- Funds76%
- Cash1%
- Other1%
- Publicly traded reits and fee based annuities1%
How many clients does Carson Advisory have?
Carson Advisory has 957 clients and manages $865 million for them, as of April 2026. They include 551 individual clients, 382 high-net-worth individuals and 16 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 April 2026
What services does Carson Advisory offer?
Carson Advisory provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, education planning, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Carson Advisory charge?
Carson Advisory charges 0.50%–1.50% a year for its Advisory Services. The fee is billed in advance and is negotiable.
Source: CARSON ADVISORY GROUP 2026 REVISED PARTS 2A AND 2B, filed 24 April 2026
Which custodians does Carson Advisory use?
Carson Advisory’s separately managed account assets are held at Raymond James & Associates, Inc. (St. Petersburg, FL), with $449M and Raymond James Trust Company of NH (Portsmouth, NH), with $416M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 April 2026
How many financial advisors does Carson Advisory have?
Carson Advisory has 7 investment adviser representatives registered with state securities authorities, out of 7 employees, and 7 perform investment advisory functions. 7 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Carson Advisory invest in?
At the end of its last fiscal year, Carson Advisory’s separately managed accounts held 76% registered funds (mutual funds, ETFs, BDCs), 22% exchange-traded equities, 1% cash and equivalents and 1% other. The 1% other category is described as: Publicly Traded Reits and Fee Based Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Carson Advisory?
Carson Advisory’s direct owners are Robert Carson (75% or more), Richard Chester (10% to 25%) and Kevin Wilson (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 24 April 2026
How does Carson Advisory get paid?
Carson Advisory is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Carson Advisory?
Carson Advisory’s main office is at 470 Hill St., Athens, GA 30601. Its phone number is 706-543-6578. Its website is carsonadvisorygroup.com.