Top 7 financial advisor firms in Springfield

7 SEC-registered financial advisor firms are headquartered in Springfield, MO, with $13.2B in combined regulatory assets under management. The largest by assets are Forvis Mazars Wealth Advisors ($12B), Pinnacle Family Advisors ($372M) and WealthCare Asset Management ($211M).

7
Financial advisor firms: $13.2B
Their combined AUM: $176M
Median firm AUM: 7,680
Clients of the top 7

The 7 largest by assets

1
Forvis Mazars Wealth Advisors
RIA
$12B
0.45% to 1.00% a year
2
Pinnacle Family Advisors
RIA
$372M
Up to 2.00% a year
3
WealthCare Asset Management
RIA
$211M
Up to 3.00% a year
4
Jim MacKay Financial Planning
RIA
$176M
Regulatory AUM
5
RLB Financial
RIA
$174M
Regulatory AUM
6
Floyd Financial Group
RIA
$164M
Up to 1.25% a year
7
Hickory Wealth Management
RIA
$127M
Up to 1.00% a year

Profiles of the top 7

No. 1 · RIA

Forvis Mazars Wealth Advisors

Forvis Mazars Wealth Advisors is an investment adviser based in Springfield, MO, registered with the SEC since 1999. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $12 billion, as filed on 25 August 2026.

Forvis Mazars Wealth Advisors charges 0.45%–1.00% a year for its Assets Under Management.

Regulatory AUM: $12B
Clients: 4,584
Advisory staff: 82
Fee schedule: 0.45% to 1.00% a year
Custodians: Charles Schwab
Headquarters: 910 East St Louis St, Springfield, MO 65806
Phone: 417-831-7283
Website: forvismazars.us

No. 2 · RIA

Pinnacle Family Advisors

Pinnacle Family Advisors is an investment adviser based in Springfield, MO, registered with the SEC since 2013. It provides financial planning and investment management. Its clients include individual clients, high-net-worth individuals and investment companies. Its regulatory assets under management total $372 million, as filed on 31 March 2026.

Pinnacle Family Advisors charges up to 2.00% a year for its Asset management services.

Regulatory AUM: $372M
Clients: 917
Advisory staff: 8
Fee schedule: Up to 2.00% a year
Custodians: Fidelity, Charles Schwab
Headquarters: 620 W. Republic Road, Suite 104, Springfield, MO 65807
Phone: 417-886-6590
Website: pinnaclefamilyadvisors.com

No. 3 · RIA

WealthCare Asset Management

WealthCare Asset Management is an investment adviser based in Springfield, MO, registered with the SEC since 2023. It provides investment management. Its clients include individual clients, high-net-worth individuals, and pension and profit-sharing plans. Its regulatory assets under management total $211 million, as filed on 28 April 2026.

WealthCare Asset Management charges up to 3.00% a year for its Asset Management.

Regulatory AUM: $211M
Clients: 603
Advisory staff: 5
Fee schedule: Up to 3.00% a year
Minimum account: $500,000
Custodians: Charles Schwab, SEI Private Trust, Fidelity
Headquarters: 2847 S. Ingram Mill Road, Suite B102, Springfield, MO 65804
Phone: 417-865-0936
Website: wealthcarecorp.com

No. 4 · RIA

Jim MacKay Financial Planning

Jim MacKay Financial Planning is an investment adviser based in Springfield, MO, registered with the SEC since 2025. It provides financial planning and investment management. Its clients include high-net-worth individuals, charitable organizations and individual clients. Its regulatory assets under management total $176 million, as filed on 27 March 2026.

Regulatory AUM: $176M
Clients: 71
Advisory staff: 2
Custodians: Vanguard Marketing, Altruist
Headquarters: 2142 W. Chesterfield BLVD, E201, Springfield, MO 65807
Phone: 417-268-9191
Website: mackayfinancialplanning.com

No. 5 · RIA

RLB Financial

RLB Financial is an investment adviser based in Springfield, MO, registered with the SEC since 2023. It provides financial planning and investment management. Its clients include individual clients and high-net-worth individuals. Its regulatory assets under management total $174 million, as filed on 6 March 2026.

Regulatory AUM: $174M
Clients: 607
Advisory staff: 3
Custodians: Charles Schwab
Headquarters: 2530 S. Campbell, Suite I, #130, Springfield, MO 65807
Phone: 866-686-8097
Website: rlbfinancial.com

No. 6 · RIA

Floyd Financial Group

Floyd Financial Group is an investment adviser based in Springfield, MO, registered with the SEC since 2024. It provides financial planning and investment management. Its clients include individual clients, high-net-worth individuals, and corporations and other businesses. Its regulatory assets under management total $164 million, as filed on 18 March 2026.

Floyd Financial Group charges up to 1.25% a year for its Portfolio management services.

Regulatory AUM: $164M
Clients: 689
Advisory staff: 2
Fee schedule: Up to 1.25% a year
Minimum account: $30,000
Custodians: Charles Schwab
Headquarters: 1304 W Battlefield RD, Springfield, MO 65807
Phone: 417-889-7233
Website: floydfinancialgroup.com

No. 7 · RIA

Hickory Wealth Management

Hickory Wealth Management is an investment adviser based in Springfield, MO, registered with the SEC since 2025. It provides investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $127 million, as filed on 18 March 2026.

Hickory Wealth Management charges up to 1.00% a year for its Wrap Asset Management.

Regulatory AUM: $127M
Clients: 209
Advisory staff: 2
Fee schedule: Up to 1.00% a year
Custodians: Charles Schwab
Headquarters: 1334 E. Kingsley, #C, Springfield, MO 65804
Phone: 417-306-9891

Questions about financial advisors in Springfield

How many financial advisor firms are headquartered in Springfield?

7 SEC-registered financial advisor firms report their principal office in Springfield, MO, managing $13.2B in regulatory assets between them. The other 1 adviser headquartered in the city are broker-dealers, other kinds of wealth firm, or fund and institutional managers.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Springfield?

Forvis Mazars Wealth Advisors, with $12B in regulatory assets under management on its latest Form ADV. The next largest are Pinnacle Family Advisors ($372M) and WealthCare Asset Management ($211M).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Springfield?

The median firm manages $176M in regulatory assets. That is the midpoint of the 7 firms headquartered in Springfield.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Springfield charge?

Of the 7 largest firms, 5 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 1.00% to 3.00% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Springfield?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

Springfield has 7 financial advisor firms; see every adviser in the city →