Pinnacle Family Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for institutions, pension consulting, selecting other managers, and publishing newsletters. Financial planning was provided to 1–10 clients last fiscal year.
Pinnacle Family Advisors reports 917 clients. They include 802 individual clients, 105 high-net-worth individuals, and 6 corporations and other businesses. Of its assets, 100.0% ($372M across 2,007 accounts) are managed with discretion. It advised 2 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 87% | 40% |
| High-net-worth individuals | 11% | 39% |
| Investment companies | <1% | 20% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | <1% |
| Other client typesCorporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 802 | $151M | 40.5% | $188K |
| High-net-worth individuals | 105 | $144M | 38.8% | $1.37M |
| Investment companies | 2 | $73.6M | 19.8% | $36.8M |
| Pension and profit-sharing plans | Fewer than 5 | $728K | 0.2% | $728K |
| Charitable organizations | Fewer than 5 | $102K | 0.0% | $102K |
| Corporations and other businesses | 6 | $2.41M | 0.6% | $402K |
| Total | 917 | $372M | 100% | — |
- Clients
- 802
- Regulatory AUM
- $151M
- AUM share
- 40.5%
- Avg. per client
- $188K
- Clients
- 105
- Regulatory AUM
- $144M
- AUM share
- 38.8%
- Avg. per client
- $1.37M
- Clients
- 2
- Regulatory AUM
- $73.6M
- AUM share
- 19.8%
- Avg. per client
- $36.8M
- Clients
- Fewer than 5
- Regulatory AUM
- $728K
- AUM share
- 0.2%
- Avg. per client
- $728K
- Clients
- Fewer than 5
- Regulatory AUM
- $102K
- AUM share
- 0.0%
- Avg. per client
- $102K
- Clients
- 6
- Regulatory AUM
- $2.41M
- AUM share
- 0.6%
- Avg. per client
- $402K
Total
- Clients
- 917
- Regulatory AUM
- $372M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 2
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Pinnacle Family Advisors charges up to 2.00% a year for its Asset management services. The fee is billed in advance and is negotiable. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- AdvisorK 401(k) management
- AdvisorK management of 401(k) assets carries a typical fee of 0.75% of assets managed, billed quarterly in advance.
- Family office and wealth planning
- Family office and wealth planning services carry an annual fixed fee of approximately $10,000 to $600,000, payable quarterly in advance.
- Financial planning and consulting
- Financial planning and consulting are a fixed fee ranging between $250 and $10,000, negotiable, with typically 50% due in advance.
Ronald McCurry owns 25% to 50% of Pinnacle Family Advisors. The leadership team of Pinnacle Family Advisors includes President Ronald McCurry and Chief Investment Officer Paul Carroll. It has 13 employees, 8 of them in advisory roles.
Leadership
- Ronald McCurryManaging Member/President
- Paul CarrollChief Compliance Officer/Chief Investment Officer
- Timothy O'ReillyMember
Investment adviser representatives
9 representatives listed in the SEC register as of 9 October 2026.
- Christopher Allen Beste
- Cody M. Breeden
- Paul Thomas Carroll
- Janet Sue Hudson
- Brian Charles McCracken
- Ronald Sean McCurry
- Joel Stephen Pearson
- Geoffrey Gene Russell
- Michael Todd Vaughn
Staff
- 13 employees
- 8 in advisory functions
- 8 state-registered reps
- 5 broker-dealer reps
- 5 insurance agents
- 3 soliciting firms
- Owns 75% or more of Pinnacle Family Advisors, LLC
Kimberly Horton
since June 1999
- Owns 25% to 50% of Pinnacle Family Advisors, LLC
Ronald McCurry
Control person · since October 2007
- Owns 10% to 25% of Pinnacle Family Advisors, LLC
Rick A. Britton Revocable Trust- Dated 10-26-2012
since June 2015
- Owns 75% or more of Rick A. Britton Revocable Trust- Dated 10-26-2012
Rick Britton
since October 2012
- Owns 10% to 25% of Pinnacle Family Advisors, LLC
Britton Family Dynasty Trust- Dated 10/25/2012
since July 2015
- Owns 75% or more of Britton Family Dynasty Trust- Dated 10/25/2012
Jeffrey Britton
since October 2012
- Owns 75% or more of Britton Family Dynasty Trust- Dated 10/25/2012
Mandy Tucker
since October 2012
- Owns 5% to 10% of Pinnacle Family Advisors, LLC
Timothy O'Reilly
since October 2007
Pinnacle Family Advisors’ regulatory assets grew from $273M (April 2021) to $372M (March 2026); clients rose from 763 to 917 and employees fell from 14 to 13.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $372M | 917 | 13 | 2 |
| March 2025 | $341M | 952 | 13 | 2 |
| March 2024 | $272M | 853 | 13 | 2 |
| March 2023 | $252M | 847 | 13 | 2 |
| March 2022 | $345M | 839 | 16 | 2 |
| April 2021 | $273M | 763 | 14 | 2 |
Besides its headquarters, Pinnacle Family Advisors has 1 office, with 2 listed addresses in Missouri.
Missouri · 2 listed addresses
- 620 W. Republic Road, Suite 104, SpringfieldHQ
- 1001 Craig Road, St. Louis
Contact and registration details
- Legal name
- Pinnacle Family Advisors, LLC
- Headquarters
- 620 W. Republic Road, Suite 104, Springfield, MO 65807
- Website
- pinnaclefamilyadvisors.com
- Phone
- 417-886-6590
- SEC file
- 801-78013
- Structure
- Missouri LLC
- Fiscal year end
- December
Pinnacle Family Advisors uses Charles Schwab ($187M, 64%) and Fidelity ($105M, 36%) as custodians for its separately managed accounts. Pinnacle Family Advisors has custody of $9.5M in client assets for 28 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $105M36%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $187M64%
At year end, Pinnacle Family Advisors’ separately managed accounts were mostly in funds (68%) and stocks (18%). Its reported 13F holdings for the quarter ended 30 June 2026 total $238M across 155 positions; the largest are Tidal Trust II (9.3%), iShares TR (7.0%) and State Str SPDR S&P 500 ETF T (6.8%).
What the accounts hold
- Stocks18%
- Funds68%
- Bonds3%
- U.S. government and agency bonds1%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash11%
Reported 13F holdings
- $238M
- Reported 13F value
- 155
- Positions
- 47.0%
- In the 10 largest
- +12.0%
- Value vs. prior quarter
- Tidal Trust II · Pinn Focu OP ETF9.3%
- iShares TR · Core S&P500 ETF7.0%
- State Str SPDR S&P 500 ETF T · TR Unit6.8%
- Invesco Qqq TR · Unit Ser 14.9%
- Schwab Strategic TR · US Lcap VA ETF3.7%
- Schwab Strategic TR · US Lcap GR ETF3.4%
- Oreilly Automotive Inc.3.1%
- Nvidia Corporation3.1%
- iShares TR · MSCI Eafe ETF3.0%
- Apple Inc.2.7%
Together, the ten largest are 47.0% of reported value.
How many clients does Pinnacle Family Advisors have?
Pinnacle Family Advisors has 917 clients and manages $372 million for them, as of March 2026. They include 802 individual clients, 105 high-net-worth individuals, and 6 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does Pinnacle Family Advisors offer?
Pinnacle Family Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for institutions, pension consulting, selecting other managers, and publishing newsletters.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Pinnacle Family Advisors charge?
Pinnacle Family Advisors charges up to 2.00% a year for its Asset management services. The fee is billed in advance and is negotiable.
Source: PINNACLE FAMILY ADVISORS, LLC ADV BROCHURE, filed 31 March 2026
Which custodians does Pinnacle Family Advisors use?
Pinnacle Family Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $187M and Fidelity Brokerage Services LLC (Smithfield, RI), with $105M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does Pinnacle Family Advisors have?
Pinnacle Family Advisors has 8 investment adviser representatives registered with state securities authorities, out of 13 employees, and 8 perform investment advisory functions. 5 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Pinnacle Family Advisors invest in?
At the end of its last fiscal year, Pinnacle Family Advisors’ separately managed accounts held 68% registered funds (mutual funds, ETFs, BDCs), 18% exchange-traded equities, 11% cash and equivalents, 1% U.S. government and agency bonds, 1% state and local bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Pinnacle Family Advisors?
Pinnacle Family Advisors is owned through trusts by Rick Britton, Jeffrey Britton and Mandy Tucker. Its direct owners are Timothy O'Reilly (5% to 10%), Ronald McCurry (25% to 50%), Rick A. Britton Revocable Trust- Dated 10-26-2012 (10% to 25%), Britton Family Dynasty Trust- Dated 10/25/2012 (10% to 25%) and Kimberly Horton (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does Pinnacle Family Advisors get paid?
Pinnacle Family Advisors is paid through a percentage of assets under management, hourly charges, subscription fees, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Pinnacle Family Advisors registered with the SEC?
Yes, Pinnacle Family Advisors has been registered with the SEC as an investment adviser since 14 May 2013. Its CRD number is 145628 and its SEC file number is 801-78013.
Source: Form ADV Part 1A, Item 1, filed 31 March 2026; IAPD firm record
How do I contact Pinnacle Family Advisors?
Pinnacle Family Advisors’ main office is at 620 W. Republic Road, Suite 104, Springfield, MO 65807. Its phone number is 417-886-6590. Its website is pinnaclefamilyadvisors.com.